Recognizing A Remarkable MLM Product

In "MLM Golden Goose ... Or Mud Duck?" I introduced the 5 Pillars for Success so critical to your success in a network marketing business. Now we'll take a look at Pillar 3: a remarkable product.

In this business a remarkable product is like air to a scuba diver, without it she'll soon drown.

I know what you're thinking. "Well that's simple enough, just find a network marketing company with a product that lots of people are going gaga over and run with it."

OK, so why do so many would-be entrepreneurs flounder and drown in MLM? It has a lot to do with the type of product the company offers.

There are 3 basic product types.

1. Consumables: such as nutritionals or candles
2. Services: such as discount club memberships
3. Information: such as Ebooks, and “How To’s”.

A product must meet 3 criterion to qualify as "remarkable".

1. Mass Appeal: emotional attachment promotes re-orders
2. High Perceived Value: this reduces bargain hunting and promotes consumer loyalty
3. Fair Price Point: this is the best hedge against competition

Here's the reality about membership and informational products.


1. Memberships have a high drop-out rate because their perceived value is much lower than with a tangible item.

2. Information is sold once and often at a high price, and can often be found elsewhere for free. Not to mention the out-dating that technology is causing.

Here are a couple more reasons why some network marketing professionals prefer tangible products.

1. Tangible, consumable products such as nutritionals create their own perceived
value because the prospect can use her senses to evaluate them.

2. The re-order rate for consumable products is high … especially when the product is consumed in 30-days.

If big money motivates you or you're just bored, then memberships or information products will work well for you. However, tangible products are very effective for those who want residual income.

Consumable products with a maximum re-order rate of 30 days are very remarkable. Nutritional products that create an immediate result the user can feel, offered at a fair price point fit the 3 criterion of Pillar 3, a remarkable product, perfectly.

I appreciate you,

Bill Tessore