Sunday, March 23, 2008

Location, Location, Location

In "Have I Got A Deal For You" I share my "field sobriety test" to help you see if the leaders of a network marketing company should be behind the wheel. Now here's another quick field test to see if the driver is foisting a can of Greed And Ego.

Where Is The Corporate Office, And What Does It Look Like?

Centralizing is a good thing in a reference book or a survival kit. How about in an MLM corporate facility?

Not so much.

Let's take a look at two hypothetical companies to illustrate this point.

Company "A" - The Bombastic Bozos

These folks are image freaks. They centralized their corporate facilities in the ritziest part of the business district in the heart of their city. Their palatial corporate offices house all the employee work stations. It's a short walk to their distribution center.

100 operators take product orders & field customer support issues. VIPs are flown in by luxury corporate jets with rock star treatment all the way.

Wow! What an impressive and perfect atmosphere for schmoozing with stock market investors. Guess who pays for all that image?

That's right Cinderella … you, the rep … through the pay plan. Your goals, and aspirations as an entrepreneur are barely even on the readar scope.

Company "B" - The Quiet Builders

Corporate offices belong in the business district. However, these folks chose to put their offices in a much smaller building with much lower rent.

To cut expenses even more the distribution center is in the warehouse district. Visitors are always welcome, but these guys aren't Hertz, everyone comes at their own expense.

Remember Bozo's 100 person call center? Well, for that personal touch, Company "B" has a small customer & rep support staff to handle phone orders and such. The bulk of business is automated via the internet.

And last, but not least, this is not a publicly traded company so there's no need to impress any "Fortune 500" nitwits who can't spell MLM.

Overhead and headaches are low and manageable, staff and reps can be paid better, and customers don't get the runaround they might with a big lumbering greed and ego machine.

As they say in the business world, "Location is everything". Some MLM company leaders think that means putting the profits into all that glitters … including a high-rent location and big everything.

A few companies look for every opportunity to reduce overhead so more profits can be put into the pay plan for the benefit of the reps.

These company leaders quietly prove through action, not hype, that they know without you there would be no network marketing company anyway.

A fully centralized MLM corporate facility reminiscent of Solomon's Temple, says that greed and ego sits in the seat of leadership … and your head could role next.

I appreciate you,

Bill Tessore

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