Do You Have A Compass For MLM Success?

Explorers throughout the centuries have prized a reliable compass as an essential component of required gear. They know all their other gear can do little to assure their survival without that simple tool that will help keep them on course.

The 5th Pillar for Success, a simple system for duplication, will help you and your team remain on course so you can work efficiently and effectively to create long-term wealth.

All the sales, recruiting, and closing techniques in the world are absolutely worthless if they are not backed up by a system for success anyone can use. Why? Because people are not duplicatable, only systems are duplicatable.

Here are the 7 components of a predictable success system.

1. Affordable Price Point - people should not go broke using your system
2. A Personal Data Base manager - to organize your list
3. A Personal Contact Manager - to message part or all of your list
4. Self-Branding Capture Page With A Free Offer - valuable freebies attract the attention of targeted leads
5. A Personal Email Address - useful in many ways
6. Free Skills Training - no one should go broke learning success skills
7. A Team Web Site - a step-by-step action plan

People are not duplicatable. Only systems are duplicatable. In order for you to have long-term success in your network marketing career you must have a MLM success system that duplicates. An affordable system to track all your data & maintain contact with your prospects, which brands you as the “Go-To” person, and provides a team website for training throughout their whole learning curve, is a very duplicatable system.

I appreciate you,

Bill Tessore

Where Is The Company's Loyalty?

In my previous post "Location, Location, Location" I shared a simple way to tell if the leaders of a MLM company have experience with integrity in the network marketing industry. Greed and ego are intoxicating forces which can spell serious trouble for you.

The most vulnerable time in your network marketing career is when you are considering where to make your home. So here's another field sobriety check to see if the leaders are competent to be in the driver's seat.

The Loyalty Test

Some people get all excited when they learn a company is publicly traded. Why?

1. Qualification for publicly held status is very rigorous.
2. "There's financial power in investor backing".
3. #1 and #2 offers the company leaders bragging rights.

The Fall From Grace

A friend of mine who I'll call Rick had an experience with a MLM company that went from privately held to publicly traded. The company owners and executive officers were great at what they did.

They used their leadership and skills to help that company become a booming success. Rick and everyone else really liked these people. Since Rick was their top income earner these people really liked him too.

Theirs was a perfect match. Then one day that company became publicly traded.

The owners and executive officers were still nice, good people. And they really thought this move was right … until the new board of directors that came with becoming publicly held started making demands.

The investors didn't know the distributors and they didn't care to. The board's sole interest was the investors' profits.

Simply stated, assuring long-term residual income for the distributors was not in the board members' job description.

This conflict of interest caused the owners and corporate officers to lose control of the company. It didn't stop there. The distributors were eventually kicked to the curb when the board and the investors they represented summarily "discontinued" the compensation plan.

Many distributors, including Rick, lost everything they'd built. As if to add insult to injury, the thirty-day written notice to Rick and his comrades told them this action was called an "enhancement". I'm sure a few investors got a couple of chuckles out of that.

So what's the point here?

People build network marketing companies, not investors. MLM is a relationship business and long-term relationships are built on trust, integrity, and concern for others.

Publicly traded companies are controled by people with but one goal. That one goal is profit. They cannot afford to know or care about you the distributor.

I asked Rick if he would ever build with a publicly traded company again. He very quickly said, "NO", and I don't suggest you should either.

I appreciate you,

Bill Tessore