Sure, automated systems are cool & they can create exciting traffic figures, but how many of those visitors are just passing through like so many bodies at a carnival?
Let's just put it this way, the conventional thinking is a 1% conversion rate, that is 1 out of 100 visitors becomes a buyer, is awesome.
How long would any of us last if we were to apply this same logic to our job productivity?
Probably not long at all.
So how do we boost the odds in our favor?
Build relationships with prospects. Here's why this is so important:
• Weed Out Suspects - most visitors are "just looking", getting to know people helps us learn what they want.
• Develop Stability - business built on sales alone is a house of cards. People who know & like us will stick around no matter what the product is.
• Duplication - Very few folks can sell & recruit at will & no one can teach that consistently. Everyone can make friends & help them.
The fact is everyone is looking out for their own best interest. Those who can make strong bonds with their prospects are able to look out for their own best interest as well as those of their prospects.
Those people win. They have 9 out of 10 people leaning forward & wanting to know what they have to say.
If generating online traffic is important to you, then all those impersonal software systems are the wrong approach. "Success In 10 Steps" pg.43 illustrates the best way to attract visitors starving for what you have & keep them coming back for more.
I appreciate you,
Bill Tessore
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