Tuesday, July 8, 2008

Women In MLM … How Do You Talk To Them?

“Where are The Closers, There’s gotta be closers!”

Have you ever heard these Bozos using their Arnold Schwarze-Closer tactics tell you, “Bring everyone you can find into the opportunity meeting and I’ll do the closing for you”?

Maybe your company hyped up some super special seminar where the biggest super Bozo closer tactician and the CEO magically make everyone of your prospects "get it" so they'd all be closed.

You probably also heard the super fat cat closer gets the big box because he is so important that he deserves it the most.

Oh and how about the Ultra Fast Start Bonus for the one who closes everyone? He's heard shouting, "To the moon!" as he goes for maximum volume with every close for that record-breaking check.

And let's not forget the guerilla tactical commander closer that gets the lime light up on the stage. What with his power suit, power shirt, power tie, power watch, and yes even power under wear. Man, watch him strut! Is it obvious he loves it?

Those jokers think they're cool. After all they have the lock and key on the all-important closing thing. And so, "Super Man and Green Lantern have nothing on them." They just know they're “all that”.

You couldn't find more testosterone in a sperm bank!

What's Missing Here?

Where’s the words “she” or “her”? What? You can't find them?

Hmm … Why do you think that is fellas? Maybe you should ask the woman next to you who's rolling her eyes. I guarantee she's NOT looking a a question mark over her head.

Guys, until now I've stuck it to you to get your attention. A lot like you stuck it to the girls you've “scored on”.

The winner is NOT the best closer.

Wake up fellas! If the girls you dated did not want you to get that "home run" back when we were teens, what makes you think that things have changed just because the game is now MLM? Grow up!

FACTS About Women in MLM:

1. 80% of all network marketers are WOMEN.
2. WOMEN hate being pushed into anything.
3. WOMEN hate being closed.

So guys, do you remember that first date? You knew that back seat was all your idea. Reality check! She still doesn't want that and it'll always be that way. And that's how she feels about your stupid “close” in MLM.

I know what you're thinking. "OK Mr. Prince Charming, so what do they want?”

Good question Bubba. Here, I'll draw you a picture.

Whatever else was going on in your brain, or what your vision of the future was, that girl knew she'd have to carry your baby for 9 months, and then care for it hand and foot for at least another 18 years.

And what happened to you Romeo? You were off "closing" another girl.

That girl knows that in today’s network marketing world she'll spend weeks, or even months to build three or four good relationships. Then in another 2 to 5 years those relationships can pay off in the form of a long-term residual income.

Of course by this time that girl, and mother, is now a grandmother. Now a new generation of network marketing youngsters needs her guidance.

That girl (woman) knows all this takes time, planning, and dedication. That woman knows what you guys are still scratching your heads over.

Here's what women know:

==>The “close” or the first sale is not important.
==>Being “closed” makes her skin crawl just like being treated and talked to like another ?“notch”.
==>Only things are to be "closed". She is a person ... not a thing.
==>Building a long-term business customer base takes a lot of time, patience, and nurturing.
==>Success in MLM requires a long-term mindset.

So guys, do you really want to be the Grand Poobah in network marketing? Great, here's what you do.

Tell women about how they can build a powerful, long-term customer base in MLM. You may also want to talk about how they can find a few good business partners to build strong for the next couple of generations.

If you're still around by then you might learn that they want the same thing you do.

I appreciate you,

Bill Tessore

4 comments:

Gary McElwain said...

That's some prety strong language
there Bill. But I get your point, like a car salesman when you close them. Now you have to wait five years till they need a new car.

You have to close a lot of people to eat during those five years. Where as friendships and relationships feed each other.

Gary McElwain

Bill Tessore said...

Hi Gary,

You're absolutely right,that is some strong language. Often times that is all the guys out there will listen to. And if they don't listen, well then I guess that shows where they fall in that relatively smaller 20% of the network marketing population.

As for relationships, once again you are right my friend. Synergy (that mutual colaboration which creates momentum & power, is self-generating. The ladies have the edge when it comes to leveraging this skill. It only makes sense to LEARN from them rather than competing with them for competition sake.

I appreciate you,

Bill Tessore

JenniferF said...

Bill, I gotta tell ya, you pack a pretty powerful message here. And though some of these 'super guys' may be offended or worse, think you're not talking to them, we women in network marketing appreciate your awareness a GREAT DEAL!

KUDOS from Texas.
~jennifer

Bill Tessore said...

Hi Jennifer,

It's good to hear from the other side of the gender gap. I made a point of making these comments particularly biting as that seems to be what it takes to get bubba's attention.

Back when we were in our 20's my best buddy began telling me, "To be more of a man you need to think more like a woman." That didn't make much sense back then ... and then I got married. ;-)

I appreciate you,

Bill Tessore