Monday, December 15, 2008

Problem Prospects - Why won't they listen?

At one point or another everyone comes across problem prospects. These are the kind of folks who've already made up their minds that MLM is "a scam", "something only the people at the top make money at", etc. So how can you break through that brick wall?

Well, let's look at that question. Why are these people so convinced that looking at your business isn't worth the time, even if there is a fat check in it for them?

Basically, network marketing is just another name for what everyone is already doing. Everyone buys products or services and then tells others about it. However, how many non-network marketers are picking up a check for doing what they have always done?

ZERO!

The logical conclusion is these folks are uneducated. And the best way I know to educate anyone is by telling a story.

I use to live in Washington where there were many Haggin's Grocery stores. Haggin's offered a discount card to anyone who wanted one. Let's say I buy bread, lunch meat, & mayonnaise without using the discount card. George, on the other hand, buys the same items with that discount card. Let's say both of us continue to buy the same items all year. We'll both be in sandwiches for a year, but at the end of that time George can use his accumulated store credits to go to Disney Land!

That's how network marketing works. Both of us recommend things we like, but some folks get a check while others don't. It would be great if that were all there is to network marketing … but it doesn't stop there.

Now let's say George tells me about the money he saved by using this card & I start using it too. So now I'm getting discount points & George is getting an even bigger discount. George gets a bonus discount every time I buy using my discount card, & he is still getting his own discount. Now George will be wearing Mickey Mouse ears even sooner.

Haggin's Market gives bonus points, but a network marketing company gives you cash.

Most of these "stubborn prospects" just don't realize they've been doing what network marketers do without picking up the check. A simple story these folks can relate to will help them realize network marketing is easy, everyone does it all the time, & it's nothing more than recommending others to what we like.

I appreciate you,

Bill Tessore

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