Analyzing Personalities - MLM Sponsoring At The Speed Of Life

Everyone in network marketing knows that no matter what sponsoring method is used the most effective tool for developing a solid, lasting MLM business is relationship marketing. Truly successful networkers who use this technique say that analyzing personalitiesis one of the most powerful ways they use to build their prospect & team relationships because:

1. It builds trust - each personality has different hot buttons, so hitting those points creates a strong personal relationship.
2. It saves time - f you know what makes people tick, then you can spot it & go to it right away.
3. It's duplicatable - it's simple enough that anyone can learn this technique & start using it immediately.

To illustrate the power & speed of personality analysis let's look at a series of communications I have had with a recent prospect.

• January 4, 2009 - I noticed a prospect (let's call him Jack) had downloaded my ebook "Success In 10 Steps" by way of my blog. Elapsed Time: about 5 minutes.
• January 5 - Jack & I discussed how I could help him in his quest to build his business. I advised Jack to read the ebook & set an appointment for the next day to get his feedback & questions on the ebook. Elapsed Time: about 10 minutes.
• January 7 - Jack had read the information & demonstrated a strong level of interest in learning what MLM business I am in. Elapsed Time: about 45 minutes.
• January 8 - After talking to my sponsor / mentor Jack decided he wants to join my team. Elapsed Time: about 45 minutes (mostly between Jack & my sponsor / mentor).

So all told I spent about 1 hour getting to know Jack.

How soon did I realize Jack is a green? About half way through the process.

You may be thinking, "That wasn't very quick Bill." Maybe not, but consider this:

I did this completely over the phone. Plus, I determined Jack's personality type with half the information available from a face-to-face meeting.

Now I'm not a super recruiter. So that means I'm an average guy. How many average people do you know who can sponsor someone in just 1 hour?

The point is if I'd never learned the skills of analyzing personalities I would have wasted a lot of time & lost Jack as a prospect. That is because I would have been guessing at how to meet Jack's needs. If you want to know how to build relationships with anyone quickly & efficiently, then you need to learn how to meet the needs of each personality type.

I appreciate you,

Bill Tessore