How To Start A MLM Presentation - Product Or Opportunity? Part 1

Many network marketing newcomers are very excited to get going, but they don't know how to begin. The most common way this confusion reveals itself is in the question, "What do I show my prospects first, the product or the opportunity?"

That's a great question. Let's look at it and see what shakes out.

Question: “Would you lead your presentation with the product, or the business?”

Answer: Opinions on this topic abound. Some insist the opportunity is most important, while others say lead with the product to cull out tire kickers quicker.

Here's a simple solution.

Lead with common sense. To illustrate, here are a couple of examples:

Example A: At a meeting a prospect says, “My doctor just told me I have a short time to live and I should set my affairs in order.” If you tell her, “Well Julie, we have this awesome opportunity meeting in three weeks!”, then you are out of synch with Julie’s needs. This lady needs to hear about your life changing product first.

Example B: Bob tells you he just lost his job and he can't imagine how he will pay his mortgage, the car loan, etc. Bob is telling you he needs money NOW, so this is not the time to tell him about your amazing product. Once again you are out of synch with the prospect's needs. You'll lose Bob if you don't address his immediate need … a lack of income.

Combine listening with common sense.

Let common sense lead the presentation. Your prospect is the expert on what their immediate need is. Once that is established then you can go from there.

Your prospects want to know what's in it for them. Let them tell you what they need right now so you can best tailor your presentation to fit their individual needs.

When you allow common sense to guide your presentation amazing things happen.

I appreciate you,

Bill Tessore