The Most Remarkable Product - That's YOU!

Seth Godin, author of “The Purple Cow”, provides the answer to the most sought after question in network marketing, "What is the most remarkable product?" Mr. Godin notes that while cows come in many different colors few have ever seen one that is purple, & truly this is a remarkable thing. It seems everyone in MLM is so focused on the uniqueness of their company's product that they fail to see the most obvious asset they possess … themselves.

You're probably wondering what I mean. Simply stated, what you like does not matter. All that matters is what your prospects like. If you want your prospects clamoring for your unique product, then you must work with the numbers. Everyone tells your prospects how they have the best & most unique product out there. Prospects get tired of all that hype & they will turn you off if you don't show that you are different.

So how do you make yourself different? You must become the Purple Cow that will make your prospects stop what they're doing & take notice. The fact is products & companies come & go … but unique people remain. People who stand out in MLM are the ones who become successful long-term by building know, like, & trust relationships.

A similar critical mistake most network marketers make is they don’t choose a remarkable marketing system that works with the numbers. Direct marketing is all about the numbers. That’s expected because that is a completely different industry. MLM requires a different, more personal strategy for success. The proof is in losing people because you make them feel like numbers.

Here's What The Numbers Say

- 2 to 3 members of a team produce 80% of the group volume
- Average networkers recruit 2.7 people in their career
- 90% of all people hate pushy, aggressive people
- 92% of all people hate being sold
- 98% of your team will be part-timers

If you want to build it once, build it big & pass it on to your children’s children, then read & review this next line until it sinks in.

MLM is a people business … so you are your remarkable product.

To achieve this, & so work with the numbers you must use a system everyone can duplicate, one that makes you the standout, the “Go-To Person” who stands out among all the carnival barkers out there.

When you use these principals you’ll have 9 out of 10 people, 90% of everyone you talk to leaning forward to listen to what you have to say about what will work for them in MLM. This is called Relationship Marketing. When you become good at building relationships then you are the most remarkable product your prospects have ever seen.

I appreciate you,

Bill Tessore