Bad MLM Companies - Your First 4 Layers Of Tactical Defense

In military training there is a basic tactical system called "the scale of escalation of force" which was designed to prevent loss of life & material. This defense tactic is all about spotting threats & avoiding or neutralizing them before damage can occur or get out of hand. If you want to avoid becoming a network marketing casualty, then you need to learn this skill.

As I've mentioned in previous posts Pillar #1 (company management experience with integrity) is the first in a 5 part business success system. In military & business operations time is a precious commodity. So it is critical to have a long-range layer of threat detection, & in the case of Pillar #1 this first layer has 4 parts. Here are the 4 quick tips to help you protect your long-term business goals.

1. Long Contract - 20, 30, 40 pages or more is a good indication the company has huge overhead. Long, complicated policies& procedures make hiding "gottchas" to steal your check & team easy.

Companies like these kinds of contracts because they just might need your money some day to pay for their bloated business expenses & greedy life style. Hundreds of network marketers have built a substantial residual income only to be robbed, terminated & then black balled as "bad people" by the companies they so loyally built with.

2. Products Found On Auction Sites - Companies with a comp plan that promotes recruiting over product movement often have reps selling products under assumed names or through third parties.

In this scenario reps "garage qualify", or buy loads more product than they can use per month just to get a check. The comp plan is promoting recruiting over product movement. Since most reps only recruit 2 or 3 people in their entire career some resort to making money any way they can. The company & master distributor are the only ones making money here.

3. Front End Loading - 200% to 300% mark-up over that of the same product in a different MLM company, screams, "There's no money in retailing the product!"

Once again, recruiting is all that's being rewarded & reps buy products just to earn a check. After all, why else would you pay $129 for a product you can get somewhere else for $39.95? That's just nuts!

4. The $10,000 Question Goes Unanswered - Whatever company you're in you need to know, "How many people do I need retailing product to earn $10,000 each month?"

Many corporate officers & master distributors blow smoke or change the subject when this question comes up. They know if people learn the truth, then they're gone. Some companies require 4,000 to 5,000 retail customers for you to earn a $10K monthly check, while others require as few as 400 to 500 people to do the same thing. Same work, different pay. Which makes more sense to you?

Before you join any MLM company do your homework. The 4 red flags outlined above will save lots of time by helping you spot threats to your business success long before you encounter them first hand.

Greedy, uncrupulous companies usually have long, complicated contracts. Companies that reward recruiting instead of retailing have reps garage qualifying & using auction sites because the products are too expensive to buy without getting paid. The more people it takes to make $10,000 a month the greater chances are that your business will fail.

The first 4 layers of the 1st Pillar for Success will help you spot bad MLM companies while they're still on the horizon. Such companies require greater scrutiny before you trust them with your future. On the other hand, maybe you should avoid such companies altogether.

I appreciate you

Bill Tessore

Prospecting Q & A: "Do You Have Any 'Killer Comebacks'?"

A strange thing happens to some people when they become network marketers. They seem to think there's some foreign language that mystically molds the responses of prospects to the desires of the networker. They think this new lingo will eradicate the "No's" and cause prospects to be predictably decisive.

These "closing statements" are like "Alice in Wonder Land" … they're not part of the real MLM world.

The following example will show what I mean.

Question:

"I can generate leads in many different ways and even get them to contact me. Our conversations are productive and seemingly good prospects get information. Then when it comes time to follow-up with them they seem to go into the Witness Protection Program, or they won't make a decision at all."

"Can you give me some killer comebacks so prospects will get back to me and tell me either 'yes' or 'no'? I can work with 'yes', and accept 'no', but 'maybe' is just impossible."

Answer:

"Here's what's happening."

==> Some people don't call back because they don't want to talk to us.
==> Some aren't interested in the opportunity.
==> Some might think we're too pushy.
==> Some think we're going to 'close' them.
==> Or perhaps their questions weren't answered."

"So, rather than using "killer comebacks" lets look at the reasons they find decision making difficult.
In order for prospects to make quicker decisions they need you to answer these 3 questions for them right away."

1. "What kind of business are you in?"

"Be very specific. Don't just say, 'I'm in health and wellness.' That could mean you're a physical therapist, or a chiropractor. If you don't follow-up such a statement with, 'Which means …', then your prospect probably will stay on the fence. Most prospects want to know more before they make an important business decision like this.

2. "How much money can I make?"

3. "What exactly must I do to earn that money?"

The ONLY thing you should ever "close".

After you answer these three questions quickly and precisely, ask your prospect this simple question, "OK, what do you think?"

This answers your prospects next question set:

==> "Are you done talking?
==> And possibly, "Is there a graceful way to back out?

This closes the door on these last two questions, along with anyothers that could pop up by leaving them unanswered.

Here are the most likely questions that can pop up if you don't answer your prospects first three questions quickly and exactly.

==> "Will I have to do humiliating things if I join this company?"
==> "Will I have to do things outside of my comfort zone?"
==> "Am I qualified to do the things expected of me?"

Our prospects respond to us based upon what we do and do not say. "Killer comebacks" used to get a "yes" or "no" response are poison to your business success.

If quick, easy, and predictable sponsoring results are important to you, then you've got to get to the point quickly and with surgical precision. Tell your prospects exactly what kind of business you are in, how much money they can make, and what they have to do to make that money.

You will find that more prospects will make quicker, more definite decisions more regularly when you leave nothing to chance by answering these three crucial questions right away. And never, never neglect to weed out the "maybes" by neglecting to offer a graceful way out with the question, "So, what do you think?"

I appreciate you,

Bill Tessore