Building A MLM Business - Your First Steps

If you have any experience in competitive sports, travel, or even child rearing, then you know you've got to have a Pre-Action plan for achieving goals as successfully & effortlessly as possible. Some, such as parents, create their plan by instinct, while others are more methodical. No matter the activity, a plan laid out in advance will be the most successful plan. So why then do people begin building a MLM business without this most basic first step? For those who find themselves in this situation (or know someone who is) read on.

Q.: "I've been with a good company for about 2 1/2 months without sponsoring anyone. I basically go to work, home. & church. I don't feel right about prospecting at church & I have few friends. Plus leads are too expensive. So what can I do?"

A.: Well, maybe you're not well suited to network marketing. If you can not talk to people you know, meet new people, or buy leads, then that leaves just recommending what you like to yourself. Will self-recommendation to things you like make you any money? No. While that sounds silly it's true. A MLM business is one of recommending and promoting what we like to others.

All that aside, let's assume you really want to succeed in your MLM. How can you do it efficiently? The investigator Lieutenant Columbo asked questions & tracked down leads. So, you can become an investigator by asking your friends, 'Who do you know?'. Your friends know approximately 200 people you don't. Of course, I don't expect you to talk to all 200 because that's too time consuming & frustrating. All I can realistically expect you to do is talk to a few people who are looking for what you are recommending. Here are a couple questions you could ask your friends to help you with this investigative effort.

Investigative Question #1 - "Who do you know … ?"

1: "Who do you know that is always hustling on weekends to sell stuff at the flea market, or doing odd jobs trying to make some extra money?"
2: "Who do you know that just hates their job and would like to find a different type of career?"
3. "Who do you know that really works hard, but would like to get a raise?"
4. "Who do you know that would like to have a free car?"
5. "Who do you know that would like to have more time with their family?"
6. "Who do you know that would like to work out of their home and not commute all the way to work?"

These questions trigger in your prospects' minds names & faces of certain 'people'. Now you need to know a little something about these certain people. In order to get your prospects to tell you about these people you need to ask the second "relaxer" question. A "relaxer" question is designed to put prospects at ease. This question helps your prospect realize you are not a sales person, you do not want to sell anyone, and you just want to talk to people who are REALLY interested in what you are recommending. Here is that vital second question:

Investigative Question #2:

After the person suggests, "Well, maybe Sue would", then you say, "Do you think she would like to do something about it?"

When the person says, "Well, yes I think so", then you say, "OK, then if you'll give me Sue's number I'll get her some information."

The first question separates us from all the hucksters everyone wants to avoid. Those jokers just want to sell, sell, sell. And the second question helps us discover if our prospect is really serious about doing something about it, or if they're 'just looking'. The last question is your request for a referral from a friend so you can get the information to them.

This simple 3 question system is easy, casual, & can be used anywhere. Plus, once you see how easily you can generate your own leads for free it will help get you out of that slump & on your way to building a MLM business to long-term success.

I appreciate you,

Bill Tessore