Bill Tessore's Blurbs

"Make Yourself Memorable When Prospects Say 'No'"

2009-03-30T15:15:00.000-07:00

Sometimes when we present our MLM business to a prospect they say, "I'm not interested". Usually they mean the timing is wrong. So then we get back to that person a month or so later & find they've lost all interest. If you've experienced this, then chances are your prospect needed you to make yourself memorable to them.

Most of these folks are just so busy looking for something they're ready for that once we get back to them their brain is swamped with other information. Our presentation got pushed into a dark corner of their mind & forgotten.

They need a regular reminder of what they were so interested in

Suppose John says, "Well, mony's kind of tight right now, I can't afford $200 for something I don't know I can do." Here's what you can do for John.

1. Find a cheap picture frame. $2 or less will do.

2.Now ask John, "Could you please write out a $200 check, void it, & then hang it in it in a prominent place in your home? Make sure it's where you'll see it often."

3. Now say, "You'll save that $200 by not joining my business. Now you have $200 to invest however you like. You might make a bundle in the S & P, or maybe you'll get a winning lottery ticket. Let's give that $200 3 to 6 months to work for you. I'll check back with you then & see how well it worked out."

Opportunity seekers shop around so much that they forget what they've seen quickly. To help them remember us & make the most of the effort we put out they need a nudge.

This simple technique can help you make yourself memorable to the people who "want to think about it." That way they don't feel pressured & you improve your business building success level.

I appreciate you,

Bill Tessore

A Top Industry Leader's Choice For MLM Made Easy

2009-03-16T07:28:00.000-07:00

Tom "Big Al" Schreiter is a specialist in MLM made easy. Having a name synonymous with tips & tricks of the industry, if there's a resource that will help improve your skills & recruiting results, then chances are Tom knows it.

Recently I had a one-on-one session with Al & he told me there are many things he just doesn't know much about, like setting up a web site. When I asked how he got his many sites up he said, "I just have Cheryl (his assistant) do it".

So one thing the big guy does to keep it simple is he draws on the knowledge of others.

Where does Al go for new ideas to help keep his edge on things like prospecting, leadership, & more? Find out here.

MLM made easy is all about harnessing the knowledge of those who know things we don't. It's the slight edge that helps keep big dogs like Mr. Schreiter at the front of the pack. If professional insights on cutting edge techniques for building your business are important to you, then you'll want to check out NMM today.

I appreciate you,

BillTessore

What I Almost Missed At A Tom "Big Al" Schreiter Workshop

2009-03-12T10:37:00.000-07:00

Last Sunday night I attended a Tom "Big Al" Schreiter workshop. I expected a room full of people eager to learn what Tom had to teach them. Instead, I was the croud..

Predictably, after 30 minutes of chit chat we were disappointed when noe one else showed. Then when the head chef came in to explain that Al's seminar had been mistakenly scheduled for earlier that morning I thought, "Uh oh, here come fire works."

Not from Big Al though. He really took it like a professional. He calmly accepted what had happened & then invited me to join him for dinner. What a sport!

I've been following & gaining insight from the "Big Al" Report & telephone trainings for some time now. So naturally I anticipated picking his brain for valuable tips. Here's what happened instead.

While we waited for our order Mr. Schreiter asked me many questions about how my business was going, how I came to meet my wife, & several other topics of interest to me.

After shaking hands, saying goodbye, & walking away with a hand-full of training CDs I reflected on what took place. Here's what I found.

Tom subtly & smoothly focused on what is important to me. I was his center of attention. I was made to feel valued & interesting.

The lesson Tom "Big Al" Schreiter taught me is, no matter what happens, never lose sight of who & what is important to your business success. Your team or prospects, no matter how few, are number one.

I appreciate you,

Bill Tessore

Networking With Facebook - Is It A Good Idea?

2009-02-20T10:48:00.000-08:00

It seems everyone is networking with Facebook these days. And up to now most were happy with it.

FoxNews' "Facebook Membership May Be Forever" raises serious concerns over the security of what people put on this site.

CEO & founder Mark Zuckerberg's rebuttal to a flood of protests over a recent Terms Of Service update soothingly asked his 75 + million active members to, "Just trust us".

Here's what they're so upset about, starting with, "… you represent and warrant ..."

Despite claims this move beefs up corporate legal safety, most feel Zuckerberg's previous TOS gave Facebook ample litigation protection … without violating user rights.

Why the change?

In MLM this tactic is used to glean a list to sell to lead marketing outfits for fast cash. Other businesses also do this to stay afloat ... or get fat.

But is it right?

Everyone knows it's unethical to trick or talk others into signing their lives away. What does that say about this new contract?

Maybe there's no evil intent. But what about the Beacon issue?

Do I hear a familiar refrain? "Fool me once, shame om you. Fool me twice, shame on me."

Quick growth often leads to money challenges, or worse yet … greed. Maybe that's the case here, maybe not.

If you want a private place to build on-line relationships, then maybe networking with Facebook is something you should hold off on. At least until respect replaces avarice.

I appreciate you,

Bill Tessore

Best Business Presentation - The Shortest Sentence I Never Used

2009-02-09T07:32:00.000-08:00

Everyone wants to know what the best business presentation is. The key is in being specific. This is especially true in network marketing.

Most people start out learning everything about the company, the product, the compensation plan, etcetera, etcetera, etcetera. They try to learn it all so they can run right out & regurgitate it all over their prospects. And that's supposed to work.

Well … let me share with you how that worked for me.

Back in the early '90s I had a door-to-door sales job. I sold the "Tri-Star Home Cleaning System"

Yep … I was a vacuum cleaner salesman.

I studied all the trainings & learned all the closes my boss could teach me. I even learned all his silly jokes to insert in my presentation.

I had a kit with a flip chart that had so many pages the chart book alone weighed 2 pounds. What with that kit & the Tri-Star box some thought I was moving in.

I must have shown that machine to over 50 people in the 3 months I worked there. For 2 ½ of those 3 months I was without a car, but I got into homes anyway.

I talked everyone's ears off & worked myself to a frazzle.

Guess how many Tri-Stars" I sold.

Not 30. Not 20. Not even 10. I sold 3 … & 2 of those sales fell through.

What could I have done differently?

One simple question asked early on in my presentations might have soled a lot more machines, helped me make more friends. & have much more fun.

And That Question Iis …

"So what would you like to know next?"

Just as in door-to-door vacuum cleaner sales every MLM presentation is different. I can tell you from experience that you can't just take a flip chart and read it to a prospect.

Some of those people wanted to know how powerful the motor is, others asked about the warrantee, & still others wanted to know if it worked like I said.

But every time I did a presentation it was the same. I gave everyone so much information that I tensed up all the "sales man defensive" muscles in my customer's bodies.

MLM prospects have similarly narrow fields of interest. It's amazing how little they want to hear. Such as …

• the compensation plan
• the product ingredients
• the integrity of the founders.
• the system I'm using to duplicate.

All the time I spent explaining all about the company, the filtration system, the machine's materials (things they didn't care about) bored most of those people to tears. In no time at all they were irritatedly thinking, "When's this gonna end?"

So before learning how much of the products special ingredient is in each dose a better thing to focus on is learning to ask that one simple question to find out what the prospect really wants to know.

Asking, "So what would you like to know next?" does several valuable things for me.

1. It relaxes my prospect.
2. It puts my prospect in control of the information I give.
3. My prospect feels respected.
4. The guessing game is over for me & I can focus on what really matters about my opportunity to that prospect.

The best business presentation is the one that helps me get right to what my prospect wants to know & only what he wants to know. Plus, I have spent zero time making another person mad.

I appreciate you,

Bill Tessore

Best Business Presentation - The Quick Approach

2009-01-30T11:00:00.000-08:00

Most of us have run into those occasions where there's just no time to build a relationship, but there's a prospect at hand … what to do? The best business presentation is the one that answers the prospects most burning question …

"How will this solve my problem?"

Most people move right into "pitch & close mode. The thinking is, "Oh my gosh, I gotta spit out what I know fast … maybe I'll hit on something they like."

Let's see how that works for Bob the network marketer.

Bob is referred to Janice. Bob knows he doesn't have enough time to build a relationship with Janice so he immediately starts telling her all about his company CEO, the comp plan, & all the amazing products.

In very short order Janice gets that "deer in the head lights look" & seizes the first escape route that presents itself.

The result is …

• Janice is gone, probably for good.
• Bob is left wondering what went wrong.
• Janice has lots of friends, so now Bob's reputation begins a fiery toboggan ride to destruction.

Here's how Bob could have converted Janice from a prospect to a team member …

1. Talk about how his opportunity could give Janice extra income to pay her bills.
2. Tell her how it could help her get that new car she needs.
3. Show her how it can help her get her kids out of daycare so she can watch them grow up.

Everyone knows relationship building breeds trust, & people who trust us will buy. The whole point though is it helps us get to know what problems our prospects want to solve.

Without this information it's all a crap shoot.

When it comes to an opportunity, whether from a leads list or a referral, the last thing on a prospect's mind is the CEO, product features, & the comp plan. The one thing they want to know is, "Will it solve my problem?"

The best business presentation to make when time is short is the one that recognizes the value of our prospect. If we keep in mind that prospects buy things that solve their problems, then we won't experience the frustrations Bob did.

I appreciate you,

Bill Tessore
Get more great prospecting tips.

Effective Branding Strategies - Fiddler In The Subway?

2009-01-26T10:10:00.000-08:00

Everyone knows effective branding strategies are the way to make money in any business. Some of us understand there are basically two methods of branding: 1. non-targeted (a. k. a. "the spaghetti plan"), & 2. targeted marketing.

Recently I came across a classic example of the contrasting effectiveness of these two marketing methods in the form of a violinist in a big city subway.

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A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousands of people went through the station, most of them on their way to work.

Three minutes went by and a middle aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds and then hurried up to meet his schedule.
A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk.

A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother hurried him along, but the kid stopped to look at the violinist. Finally the mother pushed hard and the child continued to walk turning his head all the time.

This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money but continued to walk their normal pace. He collected $32.

When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

Here are some interesting facts about the man who fiddled around in the D. C. subway.

• The violinist was Joshua Bell, one of the best musicians in the world.
• Mr. Bell played one of the most intricate pieces ever written
• The music was played on a violin valued at $3.5 million.
• Two days before this, Mr. Joshua Bell performed before a packed out Boston theater
• The average ticket rate was $100.

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In the subway the only one's with any measure of intense interest in Bell's product, his music, were small children. In contrast, an entire theater of fine music lovers sat elbow to elbow to bask in the same orchestral works.

The lesson here is this …

People, MLM prospects especially, don't care about the quality of our product, what we know about it, or the cost of its delivery system. All that matters to prospects is if we have what they want.

Effective branding strategies are the Holy Grail of business building. If you focus on what your prospects really want, then you have the most critical advantage working in your favor.

I appreciate you,

Bill Tessore

Lessons In Trust - An Old Jewish Tale

2009-01-23T07:32:00.000-08:00

Recently my wife & I watched a movie that teaches three lessons in trust. At the beginning of "Then She Found Me" the lead character narrates an old Jewish tale about a father & his son. It goes something like this.

One day a man & his son came to a stair well. The man pointed to a stair step & said to his son, "Step up here, then jump down. I'll catch you."

Nervously the boy looked at his father & said, "But I'll fall & get hurt."

The man assured his son, "It's OK, I'll catch you."

So the boy stepped up & jumped into his father's awaiting arms. The boy repeated this process a few times from progressively higher steps.

Each time the boy landed in his father's arms he felt warmth, love, & safety.

Then the boy reached a particularly high step & jumped. But this time the man abruptly stepped back letting his son fall to the floor.

Now bruised & bloody the child looked back at his father in confusion as the man said, "That'll teach you."

In confusion we proceeded to watch the movie. As we were preparing for bed my wife asked me if I understood the connection between the movie & the fable. I didn't. This morning the answer came to me.

Each character in the movie told lies of various sorts & did different things that hurt their loved ones. Eventually, the lead character revealed a clue.

She told the man she now knew she loved both of them would hurt each other along the way. Sometimes it would be accidental, other times it would not. None the less, she was willing to accept that as part of the relationship.

So the moral of the old tale is:

1. No One Is Perfect - whether intended or not, from time to time everyone hurts their friends or loved ones.
2. Learn How To Forgive -no one need be a door mat. However, the ability to forgive brings us inner peace.
3. Infractions vs. Crimes - we must learn to separate what bugs us from truly self-centered sins. Most mistakes aren't worth throwing away a relationship, while some demand it.

When we learn the three most important lessons in trust: no one is perfect, forgiveness is essential, & we must pick our battles, then we elevate trust to the level of a gift. Then we can move on to building other relationship development skills.

I appreciate you,

Bill Tessore

Tough Prospects - Using Mental Judo

2009-01-21T07:38:00.000-08:00

If I were a student of Judo, then I would use my opponent's energy against itself, & so, give myself the advantage. Successful networkers use something I call mental Judo when working with a tough prospect.

Most people resist efforts to convince them of anything. This is because our subconscious mind is hardwired to protect us from any threat, even if we hate the thing we're defending, such as a job.

Here's an example.

Let's say I ask Sue, "Why do you stick with at that awful job?"

Even though Sue hates her job, she goes on the defense because I've attacked it. Plus she sees this as an attack on her. What went wrong?

I didn't think Judo. I introduced force against Sue's job. Human instinct compels us to meet force with force.

Sues subconscious saw my statement about Sues job (the force) as an attack on her, so it defended her (force against force).

A resistance-free way of presenting my MLM opportunity

Get Sue focused on how she feels about her job.

Here's how that would work.

I say, "Wow, what an awesome job you have Sue!"

Now Sue's subconscious mind, frustrated with that job, goes to work on this contradiction. Sue tells me all the things that bug her about her job.

The result ...

• I eliminated myself as a threat to Sues subconscious.
• Sue now sees her job as the enemy.
• Sue is much more open to looking at my opportunity.

Most people think tough prospects are hard to work with. Some of us understand the right approach can make talking to people about our business much less stressful. Anyone can become a master with a little practice.

I appreciate you,

Bill Tessore

Generating Online Traffic - Automation Mania

2009-01-19T11:46:00.000-08:00

Everyone on the internet has an opinion about the best method of generating online traffic. Most of those people are gaga over automation. Some know that simply won't work.

Sure, automated systems are cool & they can create exciting traffic figures, but how many of those visitors are just passing through like so many bodies at a carnival?

Let's just put it this way, the conventional thinking is a 1% conversion rate, that is 1 out of 100 visitors becomes a buyer, is awesome.

How long would any of us last if we were to apply this same logic to our job productivity?

Probably not long at all.

So how do we boost the odds in our favor?

Build relationships with prospects. Here's why this is so important:

• Weed Out Suspects - most visitors are "just looking", getting to know people helps us learn what they want.
• Develop Stability - business built on sales alone is a house of cards. People who know & like us will stick around no matter what the product is.
• Duplication - Very few folks can sell & recruit at will & no one can teach that consistently. Everyone can make friends & help them.

The fact is everyone is looking out for their own best interest. Those who can make strong bonds with their prospects are able to look out for their own best interest as well as those of their prospects.

Those people win. They have 9 out of 10 people leaning forward & wanting to know what they have to say.

If generating online traffic is important to you, then all those impersonal software systems are the wrong approach. "Success In 10 Steps" pg.43 illustrates the best way to attract visitors starving for what you have & keep them coming back for more.

I appreciate you,

Bill Tessore

Network Marketing And Direct Selling - An Endorsement From President Clinton

2009-01-14T09:47:00.000-08:00

Most of us know network marketing and direct selling has been around many, many years. In fact, the oldest MLM company started over 100 years ago. What most people don't know about the industry is the contribution it has, & is still making to the economic strength of the US & many other countries world wide.

Most people think owning a home based business is nuts. This is especially true when it comes to the MLM industry. Some people know the best chance to achieve the American dream lies in being an entrepreneur.

So why do so many people have such a backward view of this qwesome industry?

1. Proliferation of Misinformation - A few "leaders" (less than 1% of the world population) have promoted a marketing model that the rest of the world hates. Bad publicity creates bad blood.
2. The Work Force - 90% of the people in MLM are too mentally scattered to stay the course. They need a proven system for success.
3. Poor Systems - Very few successful industry leaders offer a system for duplication that the masses can afford & implement.

The biggest advantages of owning a network marketing business:

• Tax Breaks - there are special tax breaks not available to corporations & average wage earners. These can make a start-up virtually free.
• Flexability - No other income source offers the option of a personalized schedule, work environment, & team.
• Family Friendly - everyone can get in on the act & all can reap the rewards. The absent parent syndrome need not exist.
• Residual Income - no other income source allows the earner to stop working & still earn a check, let alone come back & find a bigger check.
• True Autonomy - where else can we choose who we will or will not work with?
• Self-Development - building a successful business necessarily builds strength, character, & integrity … the self-fulfillment everyone craves.

Perhaps the best argument for pursuing the American dream, being your own boss, comes from those who see its far reaching effects. In a recent video former President Bill Clinton shares the benefits he sees from the small business sector.

If the American dream sounds too good to be true, then it's time for a change. There are some companies & industry leaders that have worked hard to put systems in place to make this happen for anyone who wants it. Network marketing and direct selling is not "just a pipe dream", & I can show you how it can work for you.

I appreciate you,

Bill Tessore

Goal Setting Guidelines - Another Easy Way To Keep Your New Year's Resolution

2009-01-13T13:59:00.000-08:00

In "Goal Setting Guidelines - 3 Easy Ways To Keep Your New Year's Resolution"> we looked at 3 simple goal setting guidelines to keep the resolutions we make when the ball drops on December 31st. If that's not working, then here's a second option.

Most people tell their team members to write down their goals. What they don't realize is they're setting their team up for failure. Let's look at this scenario with Joe for example.

Let's say I'm Joe's MLM sponsor & I ask him to write down his goals. Consciously Joe says, "OK", but then Joe's subconscious takes over.

Joe comes up with some sort of lame objection like, "I can't think of anything", or something so outrageous & unattainable that the exercise is a flop.

What went wrong?

Joe's subconscious went on the defensive by telling him, "Wait a second Joe! Remember when … "

• "… you fell off your tricycle & scraped your knee?"
• "… or the time you asked Susan to the high school dance & she looked at you like you were gross?"
• "How about that 'C' you got in your college chemistry class?"
• " And what about …?"

After presenting 5,936 people & events that vote Joe into the office of 'loser' his subconscious asks Joe, "What makes you think this one vote from your sponsor will make any difference Joe?"

What just happened to Joe is his subconscious mind diverted him into putting the goal setting exercise off until it disappears.

This happened because, like everyone, Joe's subconscious mind runs his life. The way I presented the exercise is not believable to Joe's subconscious, so it found reasons it would fail.

Everyone wants to succeed, so why not make the exercise believable to Joe's subconcious?

Instead of just telling Joe to write down his goals I'll add one thing. Let's say with my network marketing company a leadership achievement title is "Diamond". Now I'll tell Joe to:

1. Write a Goal List Title - "25 things I will do after I become a Diamond."
2. Fill in the List - Fill in the blanks after each number on the list of things to do after becoming a Diamond.
3. Make Copies - make several copies to post around the house, hand out to friends & team members, etc.
4. Make It A Culture have fun helping other team members keep up on their progress & they'll return the favor.

Now Joe's subconscious has just become an ally in this quest. Joe knows the monthly income in his company for a Diamond is $5,000.

Suddenly the goal setting exercise is easier for Joe because his subconscious knows these things can be achieved with $5,000 a month coming in.

Everyone knows prospects, like Joe, are looking for a leader. If I tell Joe to write down 25 things he will do after he becomes a Diamond, then what do you think Joe's subconscious is going to say?

"OK Bill you first!"

Hmm. What's wrong now?

Joe's subconscious needs to know he won't be doing this alone. It needs a leader to follow. So before I tell Joe to write out his list I need to write out my own.

Now Joe's subconscious has the reassurance it needs because I proved I'm a leader he can follow. Now he can complete the exercise.

Everyone knows success energy is generated when two or more people do the same thing. Everyone's subconscious mind loves the security of this group energy.

By starting this exercise, asking the team to keep each other accountable, & sharing it with everyone intheir circle of influence the power of the team's subconscious minds is harnessed toward achieving their goals.

If you really want to achieve a goal, then you must lead with a system for success. A proven goal setting guideline like the one noted above is an excellent place to start.

I appreciate you,

Bill Tessore

Analyzing Personalities - MLM Sponsoring At The Speed Of Life

2009-01-11T14:33:00.000-08:00

Everyone in network marketing knows that no matter what sponsoring method is used the most effective tool for developing a solid, lasting MLM business is relationship marketing. Truly successful networkers who use this technique say that analyzing personalitiesis one of the most powerful ways they use to build their prospect & team relationships because:

1. It builds trust - each personality has different hot buttons, so hitting those points creates a strong personal relationship.
2. It saves time - f you know what makes people tick, then you can spot it & go to it right away.
3. It's duplicatable - it's simple enough that anyone can learn this technique & start using it immediately.

To illustrate the power & speed of personality analysis let's look at a series of communications I have had with a recent prospect.

• January 4, 2009 - I noticed a prospect (let's call him Jack) had downloaded my ebook "Success In 10 Steps" by way of my blog. Elapsed Time: about 5 minutes.
• January 5 - Jack & I discussed how I could help him in his quest to build his business. I advised Jack to read the ebook & set an appointment for the next day to get his feedback & questions on the ebook. Elapsed Time: about 10 minutes.
• January 7 - Jack had read the information & demonstrated a strong level of interest in learning what MLM business I am in. Elapsed Time: about 45 minutes.
• January 8 - After talking to my sponsor / mentor Jack decided he wants to join my team. Elapsed Time: about 45 minutes (mostly between Jack & my sponsor / mentor).

So all told I spent about 1 hour getting to know Jack.

How soon did I realize Jack is a green? About half way through the process.

You may be thinking, "That wasn't very quick Bill." Maybe not, but consider this:

I did this completely over the phone. Plus, I determined Jack's personality type with half the information available from a face-to-face meeting.

Now I'm not a super recruiter. So that means I'm an average guy. How many average people do you know who can sponsor someone in just 1 hour?

The point is if I'd never learned the skills of analyzing personalities I would have wasted a lot of time & lost Jack as a prospect. That is because I would have been guessing at how to meet Jack's needs. If you want to know how to build relationships with anyone quickly & efficiently, then you need to learn how to meet the needs of each personality type.

I appreciate you,

Bill Tessore

Psychology Of Trust Why Prospects Don't Trust You

2009-01-07T17:03:00.000-08:00

There is a certain psychology of trust in network marketing you must understand if you want to build a MLM team & a walk-away income. Leaders in this industry know that this psychology has two sides, both of which hinge on their belief.

The two kinds of belief

1. Empowering Belief
2. Disempowering Belief

Examples of empowering belief statements are:

• “I try to ..."
• “I can’t …”
• "What is wrong with me?”

These disempowering words are screaming you doubt yourself.

When you chose to start your business did you say to yourself, "I want a sponsor that does not believe he can help me"?

No? Why not? Oh I see, because if he doesn't believe he can help you , then you believe he's probably right?

Hmmm. So why waste your time & that of your prospects putting that negative energy out there? After all, even though you're a nice person no one will trust you with their future unless they hear empowering belief in the things you say.

For the full impact of this message listen to the song “I Believe In You”>.

The psychology of trust dictates that belief in a product or opportunity is worthless along side self-doubt. Your prospects will view disempowerment as fear. They'll find someone else to lead them. You have a gift inside you, & that gift is your belief in yourself.

Bill Tessore

Your Google Audience - Who's Eyeballing You?

2009-01-05T16:56:00.000-08:00

Online business builders know Google pays special attention to the self-brander. That's why so many covet top search engine positions there. But how much more valuable would that placement be if you knew exactly who your Google audience is while they're checking you out?

Successful network marketers become that way by eliminating anonymity. They use techniques & tools designed to help them build strong personal relationships with prospects quickly & efficiently. They know this builds trust, which is critical to creating a long-lasting, profitable business.

One tool many of these successful people use is the Mentoring For Free system to learn how to build these crucial know, like, & trust relationships. Another relationship building tool is Wiki World Book alerts.

So where does spotting your Google viewers come into play when fostering new business relationships?

Meeting people via chat rooms, social networking sights, & the like can only tell you what the other person wants you to know. A search engine on the other hand will often fill in the blanks left out in such communications.

If you're serious about building a strong MLM team & business, then knowing who is searching your information can help you decide if you want to work with them or not.

The Wiki World Book alert tool can give you much of the same information you'd get from a belly-to-belly meeting. Maybe even more.

Let's assume you've already read the section in "Success In 10 Steps" on personality types. Now you see someone has entered your name into the Google search engine. Then you receive a Wiki World Book alert telling you Joan just searched your name.

Now you can Google Joan & then weigh that information against what you know about the four basic personality types. After your search you learn:

• She was in a MLM with a 3 x 9 matrix compensation plan
• On a forum you see Joan's complaint about the money she spent on leads that lead nowhere.
• You discover Joan recently attended a very expensive self-development seminar.
• On Joan's MySpace page she says she's single, works full-time as a nurse, has 2 kids, & is operating a MLM business part-time.

Here are some of the conclusions that you may have come to:

• Joan's probably a yellow.
• She chose a company with a matrix because she wants to be able to help everyone through spill over.
• Her sponsor probably told her to buy leads (from him) & cold call those folks.
• The self-development seminar Joan attended was supposed to "fix her" so she could sell, close, & recruit like her sponsor.
• Joan is frustrated that she can't do the things her sponsor says work.
• Joan feels responsible for the failure her team has experienced because she told them to do what her sponsor said to do & it's not working for them either
• Joan shares her family pictures on MySpace because they're her life.
• Joan is determined to make her business work for the benefit of her family.

If you want to build a walk away income & help your team do the same, then you need to know your Google audience. The training in the Mentoring For Free system & Wiki World Book alerts can help you do that.

I appreciate you,

Bill Tessore

Professional SEO Techniques - My One Week Trip To Google's First Page

2009-01-01T17:00:00.000-08:00

About a month ago I participated in a teleconference session with Guy Siverson. Up until then I thought SEO was some sort of new millennial Greek I simply couldn't handle. Boy was I wrong! It really is amazing what can happen when you can pick the brains of a master at professional SEO techniques.

Now I'm not saying this one training session with "The SEO Guy" made me a master. But you must admit it can't be a mere coincidence that within one week of implementing the simple tips Guy gave me that 2 of my blog posts made it to page #1 of Google.

So what did Guy teach me that propelled me to Google's front page in just 1 week? Long-tail key word phrases. These tools can be powerful - if you know how to use them. Here's what I learned.

1. Google the relevant phrase that has no more than 5,000 responses for that phrase.

2. Place the chosen phrase in the first & last paragraphs of your article or blog post, and then embolden them.

3. Be sparing with the number of long-tail key word phrases you use. One is usually best, two is OK (if relivent), & never exceed three.

There's one other thing I changed. I greatly reduced my total single key words. I asked myself, "What key words do I have here that speak most to what my post is about?" The whole focus is on relevance.

Search engines definitely reward content, but it must be relevant & to the point. When it comes to optimization Google is looking for evidence that the writer is focused & really knows what he or she is doing. According to Google, the critical thinking skills I've learned from Mentoring For Free, coupled with the professional SEO techniques Guy Siverson taught me helped me hit the mark.

I appreciate you,

Bill Tessore

Goal Setting Guidelines - 3 Easy Ways To Keep Your New Year's Resolution

2008-12-31T16:16:00.000-08:00

Well here we are, at the end of 2008 & standing on the edge of 2009. This is the time people start making their new years resolutions. Ever ask yourself why people rarely keep those promises they make to themselves? Perhaps it's because they don't have a realistic set of goal setting guidelines to see them through to success.

Recently Tom "Big Al" Schreiter conducted a training session about setting goals. Tom pointed out there are a lot of really good goals out there just going to waste. One reason most folks don't achieve their goal is they're working against their subconscious mind.

Here's the puzzle.

The subconscious mind is the freight train that drives us to achievement. It serves to protect us from harm by reminding us of failures, unpleasant experiences, & events that were hazardous. We need our subconscious mind to survive.

All of us need sleep, but our subconscious minds don't. On the other hand, our subconscious minds work on our challenges 24/7/365. That means the subconscious leads the way in effecting change in our lives. Finally, our subconscious throws a stick into the spokes of anything it sees as "a threatening move toward change"

So, we need our subconscious minds to reach our goals, but convincing it to go against its better judgment is a recipe for failure. So what do we do? How do we achieve our resolutions?

Harness this awesome power with "Big Al's" 3-step system!

1. Write it down - A written goal that is reviewed often works on the subconscious, but make it attainable. There's no surer path to failure than picking something your subconcious believes you can't achieve.
2. Lose the carrot - Your subconscious wants to protect you from the unpleasant … even though you consciously want to make a good change. Instead, pick a penalty that you would never think of doing for any reason as punishment for failure. This harnesses your subconscious minds need to protect you from the unpleasant.
3. Advertise - Where's the risk if you just do #1 & #2, but you don't tell anyone about it. This gives you others to be accountable to. Accountability to others is another way of keeping the goal in front of your security-minded subconscious.

Whether you're making a New Year's resolution to lose weight, or you've decided to tackle that big project you've been putting off until Spring Break, you need a realistic plan. When you have a plan backed up by a set of realistic goal setting guidelines you can harness the unstoppable power of your subconscious mind to attain any goal you desire.

I appreciate you,

Bill Tessore

Finding A Good MLM - The SHOCKING Truth!

2008-12-31T07:30:00.000-08:00

I am a strong believer in learning how to avoid mistakes before they destroy your dreams. That is why I became a part of the Mentoring For Free team. Among other things, MFF teaches a 5 point system called "The 5 Pillars" designed to help people with finding a good MLM. The pillars training has saved thousands of hard working people like you millions of dollars by teaching them what scams & unethical network marketing companies look like & how they operate.

For decades few have understood why this industry has continued to be filled with criminal activity that goes unchecked while average folks are swindled out of countless millions of dollars.

About 12 years ago Michael Dlouhy, founder of the MFF system, asked the Florida District Attorney why so many companies run their scams & yet the Feds do nothing. You might be surprised at the answer.

Listen to the FL DA's mind blowing answer.

Most people get into network marketing to build a walk-away income. However, finding a good MLM can be tricky. There are some companies that believe you deserve an even chance at that dream, while others aren't so upstanding. So it's up to you to know how to separate the good from the bad.

I appreciate you,

Bill Tessore

Magic Pulsating Matrix - The Final Analysis

2008-12-29T07:32:00.000-08:00

In "Magic Pulsating Matrix - MLM Meets Robin Hood pt. 4" I revealed the only other beneficiaries of this new style matrix are the reds. Now It's time for my final thoughts on the matter.

let's do a little review. The blues, who are only 15% of the world's population, & yet make up 90% of the people in MLM like new & exciting things. Unfortunately, they lose interest when their excitement meter stops tilting.

• Blues who are just paying the monthly product fee will love this comp plan because they can goof off & still get a check. However, blues who are building will quickly lose interest in this pay plan because they'll be paid far less than they expected. That's not the excitement blues want.

Yellows, who make up 35% of the population, are analytical folk. Some of them will see the holes in this comp plan & avoid it. Therefor, many of these people will not be prospects. Never the less, yellows are still drawn to matices because they allow the team player to place people under people.

• The yellows who do join will quickly realize this comp plan will impair their ability to help many of their team members. On top of this the yellow's efforts will not be rewarded according to the actual level of profit they are making for the company. These awesome nurturing team players will get beat-up & blame all of this on themselves.

Greens are also analytical like the yellows, & they also make up 35% of the population. Generally, greens spot the weaknesses in a comp plan & simply move on. However, these folks have a weakness for tools & gadgets. For this reason a few greens will join, but mostly for the product.

• Since the few greens that do join will do so for their love of the product they will not be prepared for the crummy monthly income. After a protracted period of lack luster income they'll start looking for another company to build an income … but they'll keep the product.

Reds, just like the blues, make up 15% of the population. For them there are only two important things in life: money & their egos. In order to get these folks excited they have to either be making mega-bucks, or be in charge, or both.
• Most reds don't even consider a matrix. They hate spill over & plans that don't pay to infinite levels of depth. Reds see this as robbing them of income they earned. However, a few reds will recognize the value of a comp plan that only pays the owner a residual income. For this reason I expect to see a few variations on this type of matrix, or the same one applied to a different company & product line.

The bottom line is that Mr. Andrews' new style matrix will destroy the dreams of those who join. The owners of companies who use this kind of comp plan will be the only ones who make any real money. And, more than likely, when the company fails the owner will sell the list he is building for a huge profit.

Perhaps the magic pulsating matrix is a well-intentioned effort to help those who like matrices. Or maybe it's just a list bulding tool. For my money However if a fair comp plan is what you're looking for, then I suggest you look for one that rewards reps for moving product to the consumer. They're out there.

I appreciate you,

Bill Tessore

Magic Pulsating Matrix - MLM Meets Robin Hood pt. 4

2008-12-26T07:32:00.000-08:00

In part 3 of this series I looked at how the magic pulsating matrix would work, or rather not work, for a green. Since greens won't do much better than the blues or yellows the question is: Is there hope for anyone with Mr. Andrews' modified matrix?

Absolutely … but not the way you're thinking.

What does that mean?

Well, the only other people left are the reds. The very few reds that will even look at this matrix will make their own kind of fortune with it.

Here's what I'm getting at.

Let's say Bob is a red personality type. Reds usually don't even bother with a matrix because it won't pay residual income past the final level. Plus, reds don't like "welfare minded" comp plans that offer "spill over" like a matrix. Reds believe if you're going to be paid, it should be for building your own downline… not because your upline did it for you. Besides, why should someone else be paid for Bob's work?

All the other folks will try to make Mr. Andrews' comp plan work for them & their team members. That's because they all think very differently than people like Bob.

In Bob's mind his team works for him. That's because it's all about Bob & his money. In order to get Bob's attention he's got to see the money. So that's all he'll look at. He's a money sniffing hound.

Bob will see immediately that the only one who is making a consistent, growing income with this revolutionary new comp plan is Mr. Andrews himself. Bob decides the people joining this company are suckers & losers.

(Hey, these are Bob's thoughts, not mine!)

Anyway, Bob loves it! It's brilliant! This plan was tailor made for Bob … as the company owner.

Bob is too smart to be sucked into a pay plan that doesn't pay him what he's worth & then turns around & gives the money he earned to "suckers" & "losers". However, Bob knows there will always be people to be taken advantage of. So why shouldn't they be taken by Bob?

So Bob will benefit from the pay plan Mr. Andrews created … with Bob at the head of his own company with his own version of this new matrix.

Very few network marketers will make the kind of "walk away income" they got into the industry to create. Besides Mr. Andrews, only a handful of hard-driving, money centric ego maniacs will benefit from Mr. Andrews' idea. Sadly, the way that will happen is those same ego maniacs will create their own version & destroy even more people's dreams.

If the short comings of the magic pulsating matrix noted in this series don't worry you, then go for it. If you value your time & sanity, then I suggest you look for a company that has a comp plan designed to reward everyone for the work they do, There are a few out there.

I appreciate you,

Bill Tessore
Learn what works for everyone

Magic Pulsating Matrix - MLM Meets Robin Hood pt. 3

2008-12-24T07:30:00.000-08:00

In my previous post I predicted how the yellows would do in Mr. Andrews' alternative magic pulsating matrix format. I'm afraid these gentle folk, who love to help others, will end up in need of help themselves.

Maybe the greens will do better than the blues & yellows. Before we look at that you may want to hear what Mr. Andrews has to say about his creation.

OK, now that you know what Mr. Andrews thinks let's see how Gina, a green personality type, feels about this comp plan.

One day Gina is introduced to this company with its new style matrix compensation plan. Gina plows through all the hype & focuses on the product because tools are very important to building a business. The price is good & it enhances the functionakuty of Skype.

After Gina finishes analyzing the information she decides to buy the software & become a rep. It sounds like this is a great tool, & there's also money to be made sharing it with others. Gina is satisfied she's made a good choice.

Since Gina is a green she's no "quitter". In her earlier analysis she spotted the pitfalls of the second & third pulses, but she figured she'd give it at least 6 months to see if it would work for her.

After nine months of this pulsating madness Gina is struggling to convince herself that the product justifies being a rep, because it's so great. Gina is not one to openly admit defeat. Even so, she knows she is losing 80% of her income potential to the comp plan.

Gina's been tracking her results, & according to the statistics, no matter how many people she sponsors she'll continue to get paid only 20% of what her efforts are really worth. That really bugs her.

One year out from her start date Gina's beginning to look around for another MLM business. She loves the Message Magic Software she bought, but she needs to find a company with a comp plan that'll pay her true residuals.

Gina bought this awesome software because that's what greens do, fall in love with the product. Gina hoped the magic pulsating matrix would work for her, but it turned out to be a flop. Ultimately, Gina felt frustrated because she spent so much time & effort in vain. There are companies that value people like Gina, & they prove it by paying them what they're worth. Maybe Gina will find such a company someday.

I appreciate you,

Bill Tessore

Magic Pulsating Matrix - MLM Meets Robin Hood pt. 2

2008-12-22T15:05:00.000-08:00

In my previous post, I predicted how things will turn out for the blues who join Mr. Andrew's company with its new style target="_blank">matrix compensation plan>. It wasn't pretty.

If you read my post about how the yellows> I think, you'll see the prognosis isn't much better for them.

The best way I know to illustrate this is with a story.

One day Dan joins this company. Dan, being yellow, needs to help his team build & he loves being able to put people under people. Dan was attracted to this comp plan for these reasons. Dan & some other yellows even like the idea of putting the last first during pulse #2 & #3 … then their builders see their incomes drop like rocks during those pulses.

What do you think Dan's team does when their checks plummet 20 days out of every 30? Some just quit,. Some call Dan up to ask him what happened. Even though none of Dan's team gets mad, Dan's nurturing side takes this personally. means Dan becomes frustrated & unhappy very quickly.

On top of this, being analytical, Dan wracks his brain trying to fix this problem. Sadly, Dan finds no solution to help his team.

Ultimately, without some change in the comp plan to alleviate that 80% annual income drop, relative to what pulse #1 pays, Dan finds no solution. Team members drop out like flies … & Dan blames it all on himself.

This is the kiss of death for Dan. He believes he failed his team. Worse yet, because Dan has made the company a lot of money they let him carry that guilt. Dan is devastated.

I've seen this before. It happens all the time. No distributors are at fault in this scenario. The prospects & reps simply don't know that the company sets people up for failure from the start.

The magic pulsating matrix is no exception. The company designed it so they would be the only ones receiving a consistently building income. No comp plan is perfect, but some companies have worked hard to create a fair comp plan. If you're like Dan I suggest you save yourself the pain & look for one of those companies.

I appreciate you,

Bill Tessore

Magic Pulsating Matrix - MLM meets Robin Hood

2008-12-19T07:32:00.000-08:00

There's a new matrix compensation plan on the scene, & it's got a lot of people really excited. In a recent recorded interview with Kathy Hamilton, Grant Andrews, the owner & creator of Message Magic Software introduces his marketing engine of choice. Mr. Andrews calls it a "Pulsating Matrix". So is this the silver bullet for a successful matrix comp plan?

It seems Mr. Andrews discovered the weaknesses of the matrix are:

1. Income Ceiling: a full matrix can not pay residual income beyond the last full position.
2. Dead Beats: reps who count on spill-over to make money, without sponsoring.
3. Low Retention: an inability to sponsor causes many to view the membership fee as a financial drain, so they quit.

These are some serious problems & Mr. Andrews' desire to eliminate them is admirable. However, I believe this comp plan adds new issues to the mix that will make this comp plan even less attractive than a traditional matrix. Here are some of my first prediction about this comp plan & the future of this company.

How does this new matrix solve the old problems? Is it the answer to all the woes of a matrix? For the answer to the first question listen to the interview & click on "Lazzeosangel" mentioned above. As for the second question, well the way I see it this is another way of taking from the rich & giving to the poor.

I predict this new style matrix will create several new challenges. Here's the first one.

The New Puppy Syndrome

The company will be populated mostly by Blues who are excited by anything new & shinny. These adrenaline junkies will create a huge growth bubble, until they realize this comp plan will not help them build really big. The second & third "pulses" will slam their enthusiasm & their businesses into the dirt like a grounder at Candle Stick Park. There'll be no home run with this one.

This will be the kiss of death for these people.

Of course, the single most glaring issue for new reps is their timing in the company. With barely 2 ½ months since implementation of this new comp plan this company is no where near having shaken out all the wrinkles. The problem here is that along the way to smooth operations this company is very likely to leave a huge pile of bodies behind.

There are a few companies out there that have worked out the kinks, stood the test of time, & developed a fair & equitable compensation plan. Is this company with its new magic pulsating matrix one of them? Only time will tell. Perhaps a better question to ask yourself is, "Do I want to be the next guinea pig?

I appreciate you,

Bill Tessore

Instant Relationships - Freedom Tour '08/'09: End Of The Year

2008-12-17T07:33:00.000-08:00

Michael Dlouhy, the master of instant relationships, finished the 2008 half of the tour strong in Florida. Just like the postal carrier's creed "neither wind, nor rain, nor sleet, nor gloom of night shall stay these couriers from their appointed rounds." It isn't the Energizer battery that keeps Michael going. It's passion. Michael is passionate about sharing what really creates success & standing by you until you really get it & stand on your own.

Here's what two of our team members have to say about Michael's final push of the year.

St. Petersburg, FL

"We are blessed to have such an amazing team of leaders! Michael has really gone out of the way to offer this tour."

"We had a small but amazing group of 10 guests that attended. This time of year with sickness and parties, we still had an awesome bunch of people."

"Nearing the end of this fabulous tour, and despite the hoarse voice Michael captured the audience, with his energy and passion for this industry."

"After the meeting the guests were visiting with each other and talking to Michael and Don. Quite a bit of buzz was going on till we had to leave the restaurant."

"I want to thank everyone that invited guests to the St. Pete event to make it such an success!" - Susan Higley

Tampa, FL

"The Tampa Tour event was amazing. We had a small room and it was packed."

"Michael did an awesome job explaining the colors but especially the 5 Pillars."

"You should have seen the faces of all 16 guests when Michael started reading some P&P's."

"We had the pleasure of having Linda Dlouhy, Don Standard and other wonderful team members with us."

"Thank you Michael, Linda and Don Standard for everything you do." - Michel Laliberte

Michael has spent the past 30 years developing the skills he has been teaching at these events for FREE so that folks like you can learn to build instant relationships without the expense & frustrations he experienced. If you've missed the 2008 half of this breath taking event don't worry. A new list of cities will be announced soon. Why not register in advance so you can secure a seat now.

I appreciate you,

Bill Tessore

Problem Prospects - Why won't they listen?

2008-12-15T15:49:00.000-08:00

At one point or another everyone comes across problem prospects. These are the kind of folks who've already made up their minds that MLM is "a scam", "something only the people at the top make money at", etc. So how can you break through that brick wall?

Well, let's look at that question. Why are these people so convinced that looking at your business isn't worth the time, even if there is a fat check in it for them?

Basically, network marketing is just another name for what everyone is already doing. Everyone buys products or services and then tells others about it. However, how many non-network marketers are picking up a check for doing what they have always done?

ZERO!

The logical conclusion is these folks are uneducated. And the best way I know to educate anyone is by telling a story.

I use to live in Washington where there were many Haggin's Grocery stores. Haggin's offered a discount card to anyone who wanted one. Let's say I buy bread, lunch meat, & mayonnaise without using the discount card. George, on the other hand, buys the same items with that discount card. Let's say both of us continue to buy the same items all year. We'll both be in sandwiches for a year, but at the end of that time George can use his accumulated store credits to go to Disney Land!

That's how network marketing works. Both of us recommend things we like, but some folks get a check while others don't. It would be great if that were all there is to network marketing … but it doesn't stop there.

Now let's say George tells me about the money he saved by using this card & I start using it too. So now I'm getting discount points & George is getting an even bigger discount. George gets a bonus discount every time I buy using my discount card, & he is still getting his own discount. Now George will be wearing Mickey Mouse ears even sooner.

Haggin's Market gives bonus points, but a network marketing company gives you cash.

Most of these "stubborn prospects" just don't realize they've been doing what network marketers do without picking up the check. A simple story these folks can relate to will help them realize network marketing is easy, everyone does it all the time, & it's nothing more than recommending others to what we like.

I appreciate you,

Bill Tessore

Instant Relationships - Freedom Tour in Monticello, FL

2008-12-12T10:11:00.000-08:00

Most of us have been told, "instant relationships don't work, so don't try it." There is, however, an exception to this rule.

As you will see from Richard Dennis' account, the Monticello event host, people do not come to this "one stop light town" for it's night life. So, why would 15 guests show up on such a crummy night in such a place? Only friends would do that.

Monticello, FL

"It was a dark and stormy night. Would anybody venture out to the Freedom Tour Event at the Monticello Chamber of Commerce?"

"They did."

"Twenty-five bodies together in one place is pretty much big news in Monticello. Thanks so much to Michael Dlouhy for giving a great presentation. Almost everyone stayed to the end, and then Michael led a good group to the Huddle House afterwards."

(Hey! Not much open in Monticello after 10 pm!)

"Lots of relationships were built. Thanks to everybody who participated." - Richard Dennis

There you go. 25 people in an otherwise unknown rural Florida town on a less than pleasant night made several new friends ... literally over night! That is the kind of training Michael offers ... for free.

You should always listen to good advice, and my advice is you should attend one of these instant relationships building events. To find an event and make some new friends CLICK HERE now … it's FREE!

I appreciate you,

Bill Tessore
Build friendships that last a life-time.

Secret Success Strategies - Freedom Tour '08/'09: Houston, TX

2008-12-12T07:30:00.000-08:00

They say people in Texas like to do things bigger and better. Michael Dlouhy and a host of special speakers at the event in Houston proved they can share their secret success strategies in true Lone Star style. Here's what the host of this event had to say.

"The Houston Freedom Tour was held on December 8. 24 guests attended with 13 team members, David Bertrand, Tom Mitcham, and Keith Schreiter."

"Michael Dlouhy had the guests nodding, shaking their heads in amazement and laughing as Michael pegged their personalities. Many of them talked about how much they enjoyed this portion of the presentation. What really amazed me was how they all leaned forward as Michael explained the 5 Pillars. It was awesome to see so many of them get it!"

"Thanks to Michael for a wonderful training, to Don Standard for organizing, Keith Schreiter for sharing the Freedon Magazine and to David Bertrand for sharing his, Tom Schreiter's, and Jana Mitcham's vision." - Rob Heinly

At the end of the meeting all guests that attended were ready to hear more about Mentoring for Free and to move the truth from their heads to their hearts.

If you have a dream as big as Texas and you are ready to take the truth to heart, then you need to lasso Michael's secret success strategies before the tour is over. To find an event near you and rustle up a seat CLICK HERE

I appreciate you,

Bill Tessore

Science of Building Relationships - Freedom Tour '08/'09

2008-12-10T14:31:00.000-08:00

There is many a "guru" out there that claims to have the market cornered on building relationships. Michael Dlouhy, on the other hand has distilled the science of building relationships into a simple system anyone can duplicate. The Freedom Tour event in Minneapolis, MN was a shining example of how deftly Michael wields the craft he has freely taught so many over the past 5 years.

Minneapolis Minnesota

"The Minneapolis event was packed, around 80 people were there, and Michael fed off of the energy being put out by people in the room. Most of the attendees were on the edge of their seats and nodding in agreement with everything Michael had to say. Some people were just flat out stunned with the information Michael presented to them. It was really sinking in as to why they were not being successful in their company."

"Talking to people after the event over and over the same things were said, 'this was really good stuff, this event was amazing.' One guest sent this comment: 'It was a valuable learning experience and a blessing to meet Michael Dlouhy and the organizers.' Many people thanked us for hosting the event and allowing them to attend, and wanted to know if we could do this type of event for their teams."

"Most people stayed after the break, and a few even went for pizza after the event. It was a perfect opportunity for many team members to spend time talking with Michael and the group. This event was definitely huge for the growth of those in attendance; some people even drove 4-hours to attend the event." - Doug & Kathy Karnuth

For some building life-long relationships, so critical to success in all aspects of life, comes naturally. For others this is a struggle. That is why Michael is teaching the techniques of the science of building relationships to anyone who wants to learn … absolutely FREE. To end your struggle find an event near you and Register NOW!

I appreciate you,

Bill Tessore

Secret Success Strategies - Freedom Tour '08/'09

2008-12-08T15:28:00.000-08:00

Have you ever felt there must be some special formula known only to a select few that opens doors wherever they go? Secret success strategies so closely guarded that the Secret Service, Musad, and MI-5 would all be impressed? If you had, you'd be right … and now Michael Dlouhy is revealing those secrets in his whirlwind Freedom Tour.

Here is just some of the buzz about this life-changing event.

Tulsa, OK

"The meeting went off as planned and was a great success, thanks to Michael Dlouhy and Keith Schreiter. I thank you for letting me be apart of this amazing Journey. Everyone really got warmed up with Michael on the colors demonstration and the looks people had during the 5 pillars. No doubt, some policies and procedures got read last night."

"Thanks to all who sent people to this event. It really made it special."

"Thanks again for everybody's support and especially to Michael and Keith for coming to Tulsa." - Sue Blaylock

Dallas, TX

"The Freedom Tour was awesome! The event was a success! Michael and Keith are a dynamic duo! "

"The people that accepted invitations to this event were serious and hungry for the truth. Michael and Keith delivered. Everyone stayed for the entire 3 hours and one guest even went to breakfast with us."

"This is a must attend event. A special thank you to the team members in attendance for working together to make this event possible."

"Thanks to everyone that is working hard to get people to this event, and the ongoing success of the Freedom Tour." - Ruth Bradford

Sioux Falls, ND

"Michael weaved his magic to a nice group in Sioux Falls. Guests were amazed at his accuracy in identifying their personality colors. Heads nodded in agreement as he shared techniques to use when talking to the different color types."

"Eyes were opened and gasps of shock/disbelief were heard as he read clauses from several unnamed company P&P's. A couple guests said they'd be reading their contracts when they returned home!"

"David Bertrand concluded the evening saying we have a 'Secret Weapon', that is, we have Michael Dlouhy and Mentoring for Free."

"Christmas Blessings to all!" - Janet Hanson

Whether you are looking for help building a MLM business or you just want to understand other people better, Michael's secret success strategies will help you attain your goals. To find an event near you and register for FREE visit the Freedom Tour site now.

I appreciate you,

Bill Tessore
Learn Michael's secrets here.

Manifesting Success -Can You Do It?

2008-12-05T16:55:00.000-08:00

Recently I was reading a blog post by my good friend Roxanne Green titled,"Manifesting Gloves?" What a simple example about the principal of manifesting success.

Many people pooh-pooh the very notion of manifestation, or "speaking/thinking things into existence" as mere coincidence. I was once one of them … until I thought my own future into existence.

I met my wife in 1983 & was instantly enamored with her. She did NOT reciprocate.
Nonetheless, I maintained my impassioned thoughts & prayerful belief that Charlotte would one day say, "Yes", until one day in 1998 we took our wedding vows.
My persistent, impassioned thoughts manifested our mutual love for one another. Sure, in my story it took much longer for me to get what I wanted than it did for Mr. Green to get what he wanted … but there is one thing both of us had in common. Both of us kept telling ourselves exactly what we wanted with great passion.

And it really IS that simple. A definite thought held in the mind, coupled with the passionate desire to bring that thought into existence is all there is to it. In Mr. Green's case it is obvious that believing gloves would come to him by following these steps is not necessary.
On the other hand, as in my story, coupling strong desire with passion & the belief that the object will come to you is proof that belief can manifest success … even "the impossible". Thanks Roxanne for reminding me of this awesome power we all possess inside.
I appreciate you,
Bill Tessore

Network Marketing Training - Freedom Tour '08/'09 Goes To Canada

2008-12-03T15:45:00.000-08:00

The Freedom Tour has been quite a success in Canada. Recently author, coach, & mentor Michael Dlouhy brought the success principals that have made him a leader in network marketing training & the industry to Winnipeg. According to hostess Cindy Loewen the folks there soaked it all in and still couldn't get enough.

"It's been a week since Michael Dlouhy and Doug Karnuth spent the day with me and my family... I had a most fantastic day. Michael did a 3way coaching call for me from my desk...and will meet the prospect at the Tulsa, Oklahoma event."

"The Event itself was awesome...having Doug there to help along was great ... Michael Dlouhy did an amazing job as usual with the color training, 5 pillars, and teaching people how important it was to read their policies and procedures.. He also told them about the mental cleanse calls as well as how you have to become more in order to make more, etc."

"When Michael announced there would be a break for 10 minutes and we'd continue all 32 guests actually stayed. Rey couldn't believe it how these people sat right through 3 hours of training."

"Thank you to the team members who had guests attend this event, Thank you Michael and thank you Doug for coming to Winnipeg." - Cindy Loewen

As you can see the network marketing training Michael offers is the kind of stuff that people committed to building their dreams are clamoring for. If you'd like to ease your load & get an ethical advantage over the rest of the crowd, then you need to register to attend the Freedom Tour '08/'09.

I appreciate you,

Bill Tessore

Home Business Taxes - Are Lower Gas Prices REALLY A Good Thing?

2008-12-01T14:03:00.000-08:00

One critical factor in figuring your business' bottom-line is your awareness of current trends in home business taxes. Unless you were living in a cave in 2008 you know gas prices rose frighteningly. But did you know that even Congress found this trend so alarming that they took action to help small business owners keep moving down the road?

Yep! In fact back in the middle of 2008 the IRS in its infinite wisdom threw a monkey wrench into the neat system, designed to make figuring the Standard Vehicle Tax Deduction simple, by bumping the per mile rate up a bit for 3 of the 4 categories. For those of you who had to figure that out, Congress has generously chosen to simplify next year's SMR by reducing some of those tax deduction rates and fixing them for the entirety of 2009.

Aren't you glad Congress cares so much?

The chart below illustrates the "Standard Mileage Rate" (SMR) for both halves of 2008 alongside the new 2009 rates the IRS will be announcing soon.

SMR Category	Jan. - Jun. '08 per ml.	Jul. - Dec. '08 per ml.	2009 per ml.
Business	50.5¢	58.5¢	55¢
Charity	14¢	14¢	14¢
Medical	19¢	22¢	24¢
Moving	22¢	27¢	24¢

Interesting how the medical category went up. Maybe that's part of a new "health care" package. I love it when Congress shows decides to help.
When asked why Congress reduced the business and moving categories they said, "The new rates factor in the recent reversal of rising gas prices". Oh, I get it … we don't really need that much tax relief after all.

In light of this new trend in Congressional "tax incentives", tax payers like yourself may want to consider the alternative "Actual Operating Cost" option. You may want to keep track of your percentage of actual business related automobile use in 2009 … just incase next year is not as rosy as Congress seems to think it will be.

The information in my new FREE Report, "How Anyone Can Increase Tax Deductions By Thousands"> will help you learn to maximize your home business taxes Big Time. If you need start-up funding for a new business, especially if you think you can’t afford one, then you need the information in this free report.

I appreciate you,

Bill Tessore
Get the right tools for success

Network Marketing - Freedom Tour '08/'09

2008-11-26T12:29:00.000-08:00

7 guests were in attendance at the Fargo, North Dakota Freedom Tour November 23, 2008 event. While this might seem like a small turnout, the fact is this is not a numbers game. As my good friend, coach, & mentor Michael Dlouhy always says, "network marketing is not about the numbers, it's about you!

Here's what one of the attendees had to say about the Fargo, North Dakota Freedom Tour event.

"Michael Dlouhy spoke miles and miles of good sense on a chilly Sunday night in Fargo, ND. The attendees took notice and really paid attention. He was witty, charming, but all and all he was just Michael. Michael doesn’t hide the truth, he doesn’t beat around any bushes he tells it how it is."

"He has been there done that when it comes to network marketing. He knows all he is talking about and can prove everything he talks about is truth. That there separates him from all the rest."

"I believe most seminars you go to pressure you into joining this company buying their product … not here, not with Michael. What the people at the seminar noticed most of all was their was no pressure."

"Don't miss this opportunity. This will change your life, if you let it!" - Rhonda Wudarczyk

Network marketing is a great opportunity for those who really want to work hard & earn the American dream to own their life. See where the Freedom Tour will be taking Michael next, & reserve a seat for yourself.

We appreciate you,

Bill Tessore
Let's work together.

Relationship Training - Success Starts With YOU

2008-11-18T10:13:00.000-08:00

Fifty plus years of frustration brought on by the misinformation of a few unscrupulous people has created a bitter taste in the mouths of many people when it comes to the network marketing side of the home based business world. That is why Michael Dlouhy, after spending the past 5 years developing his relationship building system called Mentoring For Free is now taking it on the road.

Listen to these networkers describe how POWERFUL LOVE is from their Mentor to help them overcome their inner obstacles and GROW into true leadership. This is what Michael is doing to rebuild the good name of MLM.

We were at the NY City Freedom Tour.

"During the Freedom Tour, David Bertrand expressed FOUR CORE VALUES OF INTEGRITY IN NETWORK MARKETING":

1. LOVE People
2. Worth of Each Individual
3. Freedom - Financial and Otherwise
4. EQUALITY of everyone.

"Michael did an absolutely amazing job at presenting the colors. We hear him on the phone, but SEEING him present - with facial expressions and audience interaction - takes the training - and our appreciation of it - to a whole new level."

"He truly is a master presenter... and believe me... I have seen the very best of 'em out there. We are lucky to have our very own Michael doing this presenting for us and our special guests."

"When Michael was explaining the 5 Pillars - well --- you can SEE the looks of determined enlightening understanding spreading across the faces of the audience members. WHO ELSE, but Michael Dlouhy is awakening our industry to the value of comprehending the contractual side of our industry ... BEFORE you sign ANY contracts. Thank you, Michael!"

"As if all that weren't enough, David Bertrand then did a heart-rending presentation of the 4 Core Values of our company, and we got a chance to experience the wonderful yellow good-nature of Mr. Bertrand." - Pat Crosby

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The Freedom Tour Was A Hit On Broadway!!

"The show did go on. And what a show it was! Michael was his usual brilliant self and he wowed the audience. And David Bertrand was a great closing act."

"A total of 29 guests were in attendance."

"I appreciate you all and am very proud to be associated with each and every one of you." Tony Lauria

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In keeping with the theme of the old song "New York, New York" Michael Dlouhy is proving that "you can make it anywhere" by spreading his message of individual value through relationship training. If you would like to trade the old "numbers game" for a proven duplicatable system based on your value, then you should attend the Freedom Tour '08/'09.

I appreciate you,

Bill Tessore

MLM Success Training - Freedom Tour '08/'09 (Update)

2008-11-14T12:55:00.000-08:00

People everywhere are searching for valuable, "real" MLM success training & that is what they're finding when they attend the Freedom Tour. In my last post "MLM Success Training - Freedom Tour '08/'09" I shared the reactions of the people who attended this life-changing event in Toronto, Canada. Now let's take a look at the reaction when Michael Dloughy, & Tom "Big Al" Schrieter brought the Freedom Tour to Montreal.

From the road with Marcello Lisi - Montreal, Canada

Tom "Big Al" Schrieter, Roxanne Green, Michael, & Michael Dlouhy

Here is what I and Everyone that was present are saying about the Freedom Tour in Montreal:

One Word: “AWESOME”
Having Michael Dlouhy do a LIVE IN PERSON presentation of the “Colors Personality” and the “5 Pillars” is truly an incredible experience.
For me personally having had the time to sit with Michael for 3 days and pick his brains has given me such a stronger Appreciation for Mentoring For Free and the “5 Pillars”. Michael is a true Mentor with a Servant’s heart and wants the best for everyone. The reaction from our Guests was none other than “Incredible”, everyone walked away with so much great information and expressed their gratitude for the opportunity we gave them with the Freedom Tour to learn about Network Marketing in a way most of them were not aware of.
gd
Tom “Big Al” was “BIG AL” and everyone loved what he shared about this wonderful industry. The atmosphere in the room after the event came to a conclusion was none other than “WOW!” Tom & Michael took their time with all who approached them asking questions and to watch them easily, effortlessly and whole heartedly answer all their questions without any agenda was truly amazing and inspiring.
I have had several guests, which I & my team invited, call me back and request that we meet face to face to discuss further about my company and they are all very serious about building a Network Marketing business with a “5 Pillars” company. How exciting is that!
The Freedom Tour is truly an opportunity for everyone to explode their business not only locally but around the country and Michael along with Tom, David, Keith and Art share the same vision. Everybody knows that it is to build a community of Servitude and Cooperation.

Christian, Komla, Michael
We are blessed to be part of such an incredible business and company. Everybody knows that with this leadership and system the way has been paved for us to succeed. All we have to do is take action and most people want what we have, we just have to share the story and that’s easy.
To Your Success,
Marcello Lisi
“Live your Dreams and Enjoy Life”
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With the right approach (being a mentor with a servant's heart) Michael Dlohy is bringing the MLM success training people are starving for to communities across North America. Take advantage of this once in a life-time event by visiting the Freedom Tour '08/'09 site today & registering to reserve your seat. But don't delay, seats are filling up fast & Michael is keeping a blistering pace - he'll only be in a town near you for one night.

I appreciate you,

Bill Tessore
Your dreams can become reality.

MLM Success Training - Freedom Tour '08/'09

2008-11-13T14:10:00.000-08:00

When it comes to MLM success training Michael Dlouhy's MentoringForFree system can't be beat. That is why there is such a buzz going on about Michael's Freedom Tour '08/'09. After 5 years teaching these life-changing skills by conference call & internet Michael has now taken the show on the road.

Here's what my good friend Michael Dlouhy, main speaker, success coach, & mentor has to say about the Freedom Tour '08/'09:

Michael Dlouhy speaking before a riveted room of guests

"The 41 city Freedom Tour is impacting everyone that attends
the event because they find the "Truth" on Why their lack of
Success in this industry is NOT their fault."

"They are Perfect to do this business just the way they are."

"When the seminar ends, people don't want to leave the room."

"There is Magic in the room, an Energy of the Truth You can
feel like Starving people getting food for the First time
in a long, long, long time, they cannot get enough to eat." - Michael Dlouhy

Now take a look at what some of the attendees are saying:

---------------------------------------------------------------

"At the Freedom Tour in New Hampshire we had a 70% turn-out. ½ of the people were all distributors with one MLM company. Most guests stayed the whole time, while only two people left ½-way through."

"My time spent with Michael, David and Sarah are priceless. These three people are my heroes. There are NO WORDS to describe the energies that were floating around. It was like … PRICELESS!"

"Michael and David ... I'm speechless!"

"I'm truly blessed to have wonderful people in my life." - Jayne Cambra

---------------------------------------------------------------

"I am not a man of many words, but I
just had to write you and let you know that your presentation was awesome, You had everyone's attention. And also to say it was a great pleasure to see you and David again."

"Thanks for your commitment to me and my success."

"I am going through some personal struggles right now that are hindering my success in my business, but it won't always be this way. Thanks again Michael for all you do." - Joseph Hinkle

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"Michael, I just wanted to personally let you know what an awesome thing you are doing with this freedom tour. I know what a big sacrifice it is to be away from your family for such an extended time."

"I had a wonderful time in Greenville, NC. I learned so much and have begun to put it in action. I have only been in with this group for such a short period of time, but I have already experienced so much love, compassion, and true mentoring it has really touched my heart."

"I wanted to come to the meeting to meet you and the others face to face to see if you were for real or if it was just another fake cover like I had experienced in the past. In my previous company they were real lovey-dovey as long as you were playing by their rules and bowing to them."

"But as soon as I saw the light and stood up to them and said 'No', it was all over for me. I was out of their circle and marked for life. How sad it was to see their true colors."

"But now I can honestly say I think you are for real and have our best interest at heart. Keep it up, you will be glad you did and so will many, many others."

"Once again thank you and Linda for your time, support and friendship and may God Bless you and your efforts." - Shelly Bishop

---------------------------------------------------------------

If you're looking for MLM success training that will actually answer your questions instead of leaving you more confused & frustrated than you started out with, then you really need to check out the Freedom Tour '08/'09 for a venue near you.

I appreciate you,

Bill Tessore
You can OWN your life

OWN Your Life! - Freedom Tour 2008 - 2009 (Update)

2008-10-28T17:23:00.000-07:00

In an earlier post "Own Your Life - Announcing The 2008 - 2009 Freedom Tour" I introduced the whirlwind tour being conducted by 30+ year success entrepreneure & life coach Michael Dlouhy. The tour has already begun & there are two attendees who would like to tell you how this life changing event can help you own your life.

Check out what Randy & Cindy have to say about The 2008 - 2009 Freedom Tour.

"Randy - key for YOUR success">

"Cindy - better communication">

Tilt the scales in your favor

If taking control of your life sounds good to you & you'd like to attend the next Freedom Tour '08 - '09 event, then CLICK HERE for details on up coming events near you. Choose the event nearest to you & then get ready to OWN your life!

I appreciate you,

Bill Tessore

Own Your Life! - Announcing The 2008 - 2009 Freedom Tour

2008-10-28T16:35:00.000-07:00

My good friend and mentor, Michael Dlouhy, will be conducting a Freedom Tour across the United States to help YOU own your life! This tour has already begun in Jacksonville, Florida & is progressing at a blistering pace throughout the US & Canada. The Freedom Tour will travel to 42 cities throughout the eastern half of the US and Canada. In early 2009, Freedom Tour will cover the western half of the US and Canada.

***FREEDOM TOUR IS A GENERIC EVENT OPEN TO THE PUBLIC***

Join A Business & Personal Coach, Mentor, Author, and
Successful Entrepreneur with over 30 Years Experience
as He Gives You the Straight Scoop On…

~~~~~

* Understanding your family members ... ALL of them
* Improving communication with co-workers
* Increasing your income by knowing how others think
* Time & Money Freedom - on the same day - again & again
* The 5 “must have” factors for career success…and why
* “Tools” to apply to ANY situation or relationship in Life!
* Own Your Life…and Enjoy 7-Day Weekends!

~~~~~~

- Limited Seating Available -

To see the remaining Tour Schedule CLICK HERE (these are TENTATIVE dates and subject to change)

If you see a location you would like to attend on the list, then enter your information to register, or email me at BillTessore@Gmail.com and be sure to include:

- Your First & Last Name
- Your Phone Number
- Your City & State
- The City & State you want to attend

I will then get you the information you need to attend the event for free. I will cover your event registration fee. This offer is for a limited time only. Get back to me as soon as possible.

YOU Deserve Success! You deserve to OWN your life!

I appreciate you,

Bill Tessore

Don't Get Scammmed - Trouble Times Two

2008-10-24T17:58:00.000-07:00

In my post from October 2008, target_"new""Don't Get Scammed - Free Report Makes It Easy", I showed how simple it is to avoid being scammed. Hwever, there's one thing I didn't mention in that report.

If You Get Scammed The Feds Could Get You Too!

Recently my wife received a sweepstakes notice of winnings. Well, as you can imagine our "BS" meters were on full tilt from the start. So we went by the numbers & did our due diligence. Sure enough the Federal Trade Commission told us it's a scam, & then they dropped the bomb on us.

If we had deposited the check that came to us in the envelope we received we could have been charged with "participating in a scam"! The FTC representative who informed us of this told us it did not matter that we had not initiated this scam - we would have still been "criminally liable".

This reminded me of my school boy days when I'd been punished right alongside another boy I'd gotten in a fight with. The other kid started it, but I got in trouble anyway. I guess the FTC follows the same policy my principal did, "I don't care who started it, I'm finishing it!"

So there you have it, just one more reason to make sure you don't get scammed. After all, my principal just gave us a few whacks with a paddle & told us to behave - the Feds on the other hand might lock you up!

I appreciate you,

Bill Tessore

Prospecting Skills - Starting Conversations

2008-10-06T17:16:00.000-07:00

Do you know anyone who got started in a MLM business, got all excited & bouncy, & then suddenly stopped dead in their tracks with that "dear-in-the-headlights" look? Heck, that may even have been you when you got alone with your thoughts and suddenly realized, "Oh … I don't have any prospecting skills!" This is a network marketing challenge I call "starting gate paralysis. This is very common syndrome among new network marketers, & there's a very simple solution.

This syndrome usually prompts the new comer to frantically call her sponsor & ask, "How do I quickly strike up a conversation with a cold prospect?" To best answer this question let's look at it again to see what's really being asked.

Q.: - "How do I quickly strike up a conversation with a cold prospect?"

A.: - Well, how about, 'Hi'. Or, why not mention a common interest? I think you'll find this works well with most folks. So, starting a conversation really isn't the issue, is it? The real question is, "How do I make the transition from, 'Hi', to, 'Do you want to be a distributor'?" That transition is an "ice breaker".

There's loads of ice breakers, all designed to introduce your opportunity or product to your prospects."

Ex.: Find lots of negative people. Yes, in this case you want to be around negative people. Now when the complaints begin then say these exact words:

"Would you like to do something about it?', or, 'Have you ever considered doing something about it?'"

A "Yes" makes the transition you want that will open the door to the presentation side of the conversation. Now show them how your product or service can solve that problem. It really is just that simple.

A "No" automatically tells you that person is not a prospect. Drop it and part as friends.

Ice breakers are very simple prospecting skills that eliminate the fear of talking to cold prospects. Look for lots of negative people to introduce to your awesome product &, or opportunity. Whatever their complaint is, say, "Hi", or bring up a common interest, & break the ice by asking, "Would you like to do something about it?", or, "Have you ever considered doing something about it?" Then, you can spend your time with the warm prospects (those who say "Yes"), & you can keep your friends & friendly acquaintances who say "No" by leaving them alone.

I appreciate you,

Bill Tessore

Simple Tips So You Don't Get Scammed

2008-10-03T10:08:00.000-07:00

Lately it seems everything is going up in price daily, while our incomes stay the same. Sharks are everywhere waiting to eat the unsuspecting who just want to make additional money from home. That's why you need to learn to spot those creeps so you don't get scammed.

What you need to know:

1. Why "Gifting" programs are rat holes.
2. The definition of a "Pyramid Scheme" & why there's no future in them.
3. What a legitimate opportunity looks like.
4. What you can do to find one.

If you want to get started right away & just need a snap shot, then "Work From Home Scams Are Running Rampant - How to Avoid Home Based Business Scams" is a great way to learn the difference from the cheaters & the good guys.

For more details on the folks in the black hats check out these sites:

1. MLM Watch exposes pyramid schemes, get-rich hype, and dubious product claims.

2. The Worldwide Scam Network - a non-profit consumer advocate.

3. MLM Watchdog> - Your source for legal Network Marketing, updates on who's in trouble with the feds, & more.

4. Federal Trade Commission - offers the legal definitions of illegal businesses as well as past & current litigation actions.

5. Better Business Bureau - a place where folks can post complaints about bad companies & read up on scam alerts.

The key to your success Is knowing when a biz op is both good & legitimate. The resources listed above will start you in the right direction so you don't get scammed.
I appreciate you,

Bill Tessore

Secret Income - What Separates Multi-Millionaires From Everyone Else?

2008-09-25T17:44:00.000-07:00

If you're like me your parents were average people who believed there is just one reliable way to earn an honest living: "get educated, get a good job, & build a solid pension." Recent economic events from mass lay-offs to the bail out of Fanny & Freddie Mac have led many average people to say, "This isn't working! Is there another honest way, something I don't know?" The answer is, "Yes, it's the "secret income" of multi-millionaires."

Our parents' way

Before we get into the multi-millionaire income let's take a closer look at the most common one, that is, linear income. Linear income, the kind our parents advocated, is what most average people earn. Anyone with a job has linear income. Let's say you have a job & you work today, do you get paid for that day's work? Of course you do. Now let's say tomorrow you don't work, do you still get paid? No, you don't. That is how linear income works. You get paid only for the time you are actually working.

So a stable hand, a real estate sales person, & a nuclear physicist all get paid the same way. They trade time for dollars. "X" amount of time worked = $X. No time worked = $0.00. Even though the skills for each job are valued differently, once they're off the clock they all stop earning money. No matter the reason -sickness, vacations, lay-offs, all aretreated the same - zero income for zero work. Heck, even if a pension is earned, it's 2/3 of what inflation is constantly making smaller.

The Multi-Millionaire's Income

Now let's look at the second kind of income. This is known as "residual income", "royalty income", or "passive income". Who earns this income? World-class athletes like Michael Jordan, entertainers like Elvis Presley, & publishers like J. K. Rolling who wrote the Harry Potter series.

On the surface, talent aside, it seems there's no difference between Michael Jordan, Elvis, & J. K. Rolling. After all, they all suited up & showed up in their professions. That's true… but they all have one thing in common that separates their income from job holders. They all signed contracts that say they will always get paid a royalty commission anytime a consume buys what they endorsed or produced.

- As long as Nike airs its "Air Jordan" shoes ad on TV that ad earns Michael Jordan a royalty commission.
- As long as people continue to by Elvis songs & radio stations play them Pricilla Presley (Elvis' daughter) will continue to receive royalty checks.
- J. K. Rolling will continue to receive royalty checks as long as people buy Harry Potter books.

Michael Jordan, Elvis Presley, & J. K. Rolling all did their thing right once & continue to get paid. And here's another cool thing about royalty income.Prisilla Presley will receive $25 Million in 2008 for work her father did 30 years ago. That means both Michael & J. K. Rolling can stop working today, still get paid, & then pass those royalties on to their heirs.

OK, so you're not a super-star athlete, singer, or publisher. So what can you do to earn a royalty check? The answer is very simple … just continue to do what you've done since you were 5 years old, but start getting paid to do it.Since you were 5 you've been telling people about foods, music, places, etc. that you like & telling them they ought to try it themselves. In network marketing you use that same sharing skill to recommend to others that they check out a product or service.

Say you recommend Sue try out a network marketing company's product or service. That company will pay you a royalty check each time Sue buys from them. Then when Sue recommends Paul try the products & he buys something, you get a check for that too. Plus, if Sue becomes a rep like you, then you earn royalty income from your purchases, Sue's purchases, & those of her customers & team members. As you can see network marketing royalty checks tend to grow with time.

Can you make a living referring people to products you like?

Well, let's just put it this way, the network marketing industry brings in a cool $100 Billion annually. Part of that royalty income can be yours. All you need is the desire to do the work right once, a simple system, & the proper support. From there all you need to do is decide how big you want your royalty check to be.

We have what you need

I am part of Success Team Builders which is the number one building team in our company. We specialize in developing simple tools & systems anyone can use to build a profitable MLM business. The latest tool is the Freedom Magazine wich walks the reader through the entire presentation process. All you have to do is find other people who are interested in the products & or the business opportunity, recommend they read the Freedom Magazine, & then you too can start earning your own secret income. It's simple, easy to teach others to do, & potentially very lucrative.

I appreciate you,

Bill Tessore

Bad MLM Companies - Your First 4 Layers Of Tactical Defense

2008-09-22T10:07:00.000-07:00

In military training there is a basic tactical system called "the scale of escalation of force" which was designed to prevent loss of life & material. This defense tactic is all about spotting threats & avoiding or neutralizing them before damage can occur or get out of hand. If you want to avoid becoming a network marketing casualty, then you need to learn this skill.

As I've mentioned in previous posts Pillar #1 (company management experience with integrity) is the first in a 5 part business success system. In military & business operations time is a precious commodity. So it is critical to have a long-range layer of threat detection, & in the case of Pillar #1 this first layer has 4 parts. Here are the 4 quick tips to help you protect your long-term business goals.

1. Long Contract - 20, 30, 40 pages or more is a good indication the company has huge overhead. Long, complicated policies& procedures make hiding "gottchas" to steal your check & team easy.

Companies like these kinds of contracts because they just might need your money some day to pay for their bloated business expenses & greedy life style. Hundreds of network marketers have built a substantial residual income only to be robbed, terminated & then black balled as "bad people" by the companies they so loyally built with.

2. Products Found On Auction Sites - Companies with a comp plan that promotes recruiting over product movement often have reps selling products under assumed names or through third parties.

In this scenario reps "garage qualify", or buy loads more product than they can use per month just to get a check. The comp plan is promoting recruiting over product movement. Since most reps only recruit 2 or 3 people in their entire career some resort to making money any way they can. The company & master distributor are the only ones making money here.

3. Front End Loading - 200% to 300% mark-up over that of the same product in a different MLM company, screams, "There's no money in retailing the product!"

Once again, recruiting is all that's being rewarded & reps buy products just to earn a check. After all, why else would you pay $129 for a product you can get somewhere else for $39.95? That's just nuts!

4. The $10,000 Question Goes Unanswered - Whatever company you're in you need to know, "How many people do I need retailing product to earn $10,000 each month?"

Many corporate officers & master distributors blow smoke or change the subject when this question comes up. They know if people learn the truth, then they're gone. Some companies require 4,000 to 5,000 retail customers for you to earn a $10K monthly check, while others require as few as 400 to 500 people to do the same thing. Same work, different pay. Which makes more sense to you?

Before you join any MLM company do your homework. The 4 red flags outlined above will save lots of time by helping you spot threats to your business success long before you encounter them first hand.

Greedy, uncrupulous companies usually have long, complicated contracts. Companies that reward recruiting instead of retailing have reps garage qualifying & using auction sites because the products are too expensive to buy without getting paid. The more people it takes to make $10,000 a month the greater chances are that your business will fail.

The first 4 layers of the 1st Pillar for Success will help you spot bad MLM companies while they're still on the horizon. Such companies require greater scrutiny before you trust them with your future. On the other hand, maybe you should avoid such companies altogether.

I appreciate you

Bill Tessore

The Most Remarkable Product - That's YOU!

2008-09-05T15:53:00.000-07:00

Seth Godin, author of “The Purple Cow”, provides the answer to the most sought after question in network marketing, "What is the most remarkable product?" Mr. Godin notes that while cows come in many different colors few have ever seen one that is purple, & truly this is a remarkable thing. It seems everyone in MLM is so focused on the uniqueness of their company's product that they fail to see the most obvious asset they possess … themselves.

You're probably wondering what I mean. Simply stated, what you like does not matter. All that matters is what your prospects like. If you want your prospects clamoring for your unique product, then you must work with the numbers. Everyone tells your prospects how they have the best & most unique product out there. Prospects get tired of all that hype & they will turn you off if you don't show that you are different.

So how do you make yourself different? You must become the Purple Cow that will make your prospects stop what they're doing & take notice. The fact is products & companies come & go … but unique people remain. People who stand out in MLM are the ones who become successful long-term by building know, like, & trust relationships.

A similar critical mistake most network marketers make is they don’t choose a remarkable marketing system that works with the numbers. Direct marketing is all about the numbers. That’s expected because that is a completely different industry. MLM requires a different, more personal strategy for success. The proof is in losing people because you make them feel like numbers.

Here's What The Numbers Say

- 2 to 3 members of a team produce 80% of the group volume
- Average networkers recruit 2.7 people in their career
- 90% of all people hate pushy, aggressive people
- 92% of all people hate being sold
- 98% of your team will be part-timers

If you want to build it once, build it big & pass it on to your children’s children, then read & review this next line until it sinks in.

MLM is a people business … so you are your remarkable product.

To achieve this, & so work with the numbers you must use a system everyone can duplicate, one that makes you the standout, the “Go-To Person” who stands out among all the carnival barkers out there.

When you use these principals you’ll have 9 out of 10 people, 90% of everyone you talk to leaning forward to listen to what you have to say about what will work for them in MLM. This is called Relationship Marketing. When you become good at building relationships then you are the most remarkable product your prospects have ever seen.

I appreciate you,

Bill Tessore

Building A MLM Business - Your First Steps

2008-09-04T16:50:00.000-07:00

If you have any experience in competitive sports, travel, or even child rearing, then you know you've got to have a Pre-Action plan for achieving goals as successfully & effortlessly as possible. Some, such as parents, create their plan by instinct, while others are more methodical. No matter the activity, a plan laid out in advance will be the most successful plan. So why then do people begin building a MLM business without this most basic first step? For those who find themselves in this situation (or know someone who is) read on.

Q.: "I've been with a good company for about 2 1/2 months without sponsoring anyone. I basically go to work, home. & church. I don't feel right about prospecting at church & I have few friends. Plus leads are too expensive. So what can I do?"

A.: Well, maybe you're not well suited to network marketing. If you can not talk to people you know, meet new people, or buy leads, then that leaves just recommending what you like to yourself. Will self-recommendation to things you like make you any money? No. While that sounds silly it's true. A MLM business is one of recommending and promoting what we like to others.

All that aside, let's assume you really want to succeed in your MLM. How can you do it efficiently? The investigator Lieutenant Columbo asked questions & tracked down leads. So, you can become an investigator by asking your friends, 'Who do you know?'. Your friends know approximately 200 people you don't. Of course, I don't expect you to talk to all 200 because that's too time consuming & frustrating. All I can realistically expect you to do is talk to a few people who are looking for what you are recommending. Here are a couple questions you could ask your friends to help you with this investigative effort.

Investigative Question #1 - "Who do you know … ?"

1: "Who do you know that is always hustling on weekends to sell stuff at the flea market, or doing odd jobs trying to make some extra money?"
2: "Who do you know that just hates their job and would like to find a different type of career?"
3. "Who do you know that really works hard, but would like to get a raise?"
4. "Who do you know that would like to have a free car?"
5. "Who do you know that would like to have more time with their family?"
6. "Who do you know that would like to work out of their home and not commute all the way to work?"

These questions trigger in your prospects' minds names & faces of certain 'people'. Now you need to know a little something about these certain people. In order to get your prospects to tell you about these people you need to ask the second "relaxer" question. A "relaxer" question is designed to put prospects at ease. This question helps your prospect realize you are not a sales person, you do not want to sell anyone, and you just want to talk to people who are REALLY interested in what you are recommending. Here is that vital second question:

Investigative Question #2:

After the person suggests, "Well, maybe Sue would", then you say, "Do you think she would like to do something about it?"

When the person says, "Well, yes I think so", then you say, "OK, then if you'll give me Sue's number I'll get her some information."

The first question separates us from all the hucksters everyone wants to avoid. Those jokers just want to sell, sell, sell. And the second question helps us discover if our prospect is really serious about doing something about it, or if they're 'just looking'. The last question is your request for a referral from a friend so you can get the information to them.

This simple 3 question system is easy, casual, & can be used anywhere. Plus, once you see how easily you can generate your own leads for free it will help get you out of that slump & on your way to building a MLM business to long-term success.

I appreciate you,

Bill Tessore

Fund Your MLM - The Self-Sustaining Commute

2008-08-29T17:00:00.000-07:00

Owning your own business is a great way to increase your total tax deductions. In fact because MLM businesses have a small start-up just one tax deduction, such as the "business to business" deduction, can easily fund your MLM basic operating expenses. With today's high gas prices that's a really big deal.

So what is this "business to business" deduction, & what do gas prices have to do with it? This one is for those who have a tax paying job & a business they operate primarily out of their home office. When you commute from your home office to your job & back again all that travel is a tax deductible "business expense" because you are commuting from one business address to another business.

"Sounds great", you say. Yes, but to take this deduction you better be able to prove you deserve it AND that it exists. Yes, you read that correctly. When it comes to many legal tax deductions the IRS often considers you guilty until proven innocent. So you must be able to prove the law exists so the folks who process your tax return don't kick it back as disallowed.

So, can you site the laws supporting your right to take the business to business deduction you spent the whole year earning? Probably not, & if you expect your local CPA or H&R Block filer to know this information, then chances are you are out of luck. You see, the IRS is in the business of collecting revenues … not helping people learn how to pay as little revenue as possible. You need a MLM tax expert in your corner.

If you have a business that you operate primarily out of your home & you work a W-2 job somewhere else, then you can claim that commute on your tax report. But before you buckle up & grab the wheel you must be able to cite the supporting federal laws for any deduction if you want the IRS to let you use that money to help fund your MLM. That is why I rely on the MLM tax pro Ron Mueller to help me out. If you'd like a copy of Ron's latest email letter to me on the business to business tax deduction, then shoot me a message at:

BillTessore@gmail.com

I appreciate you,

Bill Tessore

Self-Branding - Get Noticed With Squidoo

2008-08-25T08:05:00.000-07:00

I know what you're thinking, "Who? What's that? It's one of the sites Google loves. This site is a page builder for folks that want to share their passions. Anything from self-branding to simply announcing upcoming events.

If you want to do it quickly & easily then this site is what you want. Best of all you can get it out there in less than 5 minutes for a grand total of $0.00. That's right, it's completely FREE to create as many pages as you like. With the exception of your time & imagination, there are no limitations.

Here's an example of what a Squidoo lens looks like.

With a little effort on a daily basis your lens could sky rocket in ranking in almost no time. Soon your lens could be on the op of the heap, & you don't have to be a techno-geek to do it. If building a stable long-term income is important to you, then self-branding is what you need to be doing. Setting-up a Squidoo lens will help you do that. Just go to My First Lens, then click the “Make Your Own Lens” link, then visit Bob The Teacher’s lens for the FREE 7-day mini-course with helpful tips to get your lens noticed fast.

I appreciate you,

BIll Tessore

Human Imagination - You Define What Is Possible

2008-08-14T16:59:00.000-07:00

Human imagination, the ability to bring into being something that is not present, is one of the most powerful resources on earth. Children spend countless hours entertaining themselves & learning by using their imagination. Abilities, knowledge, & industries spring forth regularly when people exercise this boundless skill. Since the dawn of MLM, a product of imagination, a few creative entrepreneurs refused to allow the arbitrary boundaries of "conventional thought" to bind them & so they learned to generate a recurring income thought to be impossible for one person to build.

Parents do not mean any harm when they pass on to their children as facts the conventions of modern knowledge. Rather, they simply pass on what they know as their way of helping us to grow. They want to protect us from the unknown. And yet, many grow up so insulated from the "dangers of life" that we never venture out of the comfort zone we have developed. This is why so few ever realize the new horizons, new worlds of thought. & a greater understanding of what we do not know.

The common perception is that individuals such as Marco Polo, Alexander Graham Bell, & Neal Armstrong were extraordinary souls. The reality is these men dared oppose the definition of what "was" & "could be". When "extraordinary" people challenge the definition of "impossible" in search of solutions, then fantasy & the unattainable becomes a new invention, & the unknown becomes an established historical fact.

Those intrepid explorers who disavow "the impossible" embody a powerful truth - the key to the power of positive thinking is in how we look at ourselves & our surroundings. "Facts" are challenged & alternative solutions discovered.

See the power of human imagination in action.

The world is full of "exceptional" souls imprisoned by their perceptions of what is possible. The truth is all of us define in our own minds what is or is not impossible - & often times because of what others say. Freedom of discovery & understanding is found in the truth that our limitations are based exclusively on the skills we has yet to obtain & put to work in our lives.

So, will you allow the beliefs of the crowd to shape your future, limit your income, & kill your dreams? or will you exercise your human imagination to push the bounds of your own limitations?

I appreciate you,

Bill Tessore

MLM Scam - Update On: "An Old Hen Gets It's Feathers Ruffled"

2008-08-08T14:24:00.000-07:00

In "MLM Scam - An Old Hen Gets It's Feathers Ruffled"
we looked at the MLM scam charges the LA Attorney General of California brought against YourTravelBiz.com & what those charges were based upon.

In network marketing everyone watches the competition to see what's going on … especially when companies get into legal trouble. Some watch for opportunities to pounce on their competitor's misfortune in an effort to improve their own image. Others watch for the distributor fallout, because they know many casualties will be looking for a new home. Still others, all be it a very few, watch to sound the alarm when mischievous MLM companies act out.

One such minority watchman is Rod Cook, author of the MLMWatchDog.com website. You may find what Rod has to say about YTB & its mischievous behavior interesting reading.

Another such watchman is Michael Dlouhy. In his 30 + years in network marketing Michael has developed a huge bank of experience, built to the top of his company leaving no record unbroken, & acted as consultant to several network marketing companies.

As founder of the Mentoring For Free system & author of the classic Ebook "Success In 10 Steps", & one who joined 100 + companies to learn what works in MLM, Michael has been sharing his knowledge & advice to anyone in any business for over 5 years now.

So you can understand why people listen when Michael says, "Watch that company". And Michael has been telling people to watch YTB for quite some time now. Not so he can boast about how much better his company is, or to slurp up the blood of new meat. Rather, Michael has been beating the drum about YTB's activities for a long time now because he saw the train wreck coming.

Michael Dlouhy really cares about people. He wants to arm people with information that can help them save the years of heartache & frustration he went through when mischievous MLM behavior destroyed his business & left hundreds of others devestated as well.

If learning how to avoid disaster in your network marketing career is important to you, then I strongly recommend you stop everything you are doing right now & listen to what Michael Dlouhy has to say about MLM scams in his book "Success In 10 Steps".

I appreciate you,

Bill Tessore

MLM Scam - An Old Hen Gets It's Feathers Ruffled

2008-08-06T17:07:00.000-07:00

For several years now network marketing leaders in many different companies have been saying YourTravelBiz.com (YTB) is a scam. Naturally there has been a flurry of banter on this topic both pro & con. No one wants to lose a big money pirch, and by the same token no one wants to see folks get stewed. This is evident when every bird in the yard falls silent after the poultry rancher, the State Attorney General, proclaims, "MLM SCAM!"

In an August 8, 2008 news release posted on the California Attorney General's website the title boldly proclaims, "Brown Sues To Topple Online Pyramid Scheme".

So why is the Attorney General of Los Angeles, California looking to put YTB on his dinner table? In another section of the article we read, "YourTravelBiz.com and its affiliates operate an illegal pyramid scheme that only benefits members if and when they find enough new members to join the scam. Once enrolled, members who join the pyramid scheme earn compensation for each new person they enlist, regardless of whether they sell any travel."

On the surface the statement above may seem a bit confusing. After all, isn't being paid for sponsoring part of MLM?

The FTC defines a "pyramid scheme".

The FTC's definition of a pyramid scheme goes something like this. A MLM company is a pyramid scheme if it has one or more of the following attributes:

(1) a "headhunting" fee
(2) no product sales are required to receive a performance bonus
(3) company buy back of excessive inventory
(4) not requiring that products be sold to customers.

Now look at items #1, #2, & #4 again and evaluate them against what the California Attorney General is saying YTB has been doing:

"YourTravelBiz.com and its affiliates operate an illegal pyramid scheme that only benefits members if and when they find enough new members to join the scam. Once enrolled, members who join the pyramid scheme earn compensation for each new person they enlist, regardless of whether they sell any travel."

So, according to rule #1 YTB has been offering reps a "head hunting" (recruiting) fee. On top of that, YTB is in violation of rule #2, & #4 because it has not been requiring reps to sell the product (travel) to any customers.

So what is one to do? Should people in YTB fly the coup? That's up to them to decide. Whether you're a top-rung bird or a new chick a better question to ask may be, "Do I want to be in the YTB hen house when the ol' General comes in with his ax?"

I appreciate you,

Bill Tessore

List Building - Pillar 6 (Part 3)

2008-07-28T17:34:00.000-07:00

In "List Building - Pillar 6 (part 2)" we learned how doing your home work can save you a lot of frustration, unwanted attention from the Feds, & how to leverage the customer base of other businesses through the power of the Joint Venture. Now we'll see how all that works to help you with list building.

List building requires similar principals. It's all for naught without doing the home work first. You must know in advance if people want what you're offering or not. For this reason you're shooting yourself in the foot if you buy someone else's list.

Doing the home work for your own list (target market) will answer all these crucial questions:

--> What's going on at the search engines & the forums?
--> Are there enough similarities between what you and others are offering?
--> Who's buying from those places with similar products?
--> What needs are being mentioned at forums so you know you are on track to provide what is not being offered already?

Keep Information Systems Simple

It's time to start your web site. As a general rule, when choosing what content to place on your site you should Keep Information Systems Simple (K.I.S.S.). Your visitors should only be doing one thing there. Your site should be exclusively about driving traffic.

The ultimate treasure your site must offer you is captured prospect information. If you have no capture or splash page, then you can forget about regular sales.

A capture or splash page contains ad copy at the top with some sort of free offer of value to your prospect. A news letter, or a free ebook are good examples of free offers with prospect perceived value.

News letters or Ebooks contain a summary of the challenges revealed through your research at the search engines and forums so your readers see you are the expert they're looking for. If you target properly, this can yield 20% to 30% sign-ups. So you find your target market's challenge, develop a solution, then offer that solution on the splash page to capture their information.

Now it's time for the follow-up.

Your informative Ebook or news letter is your follow-up after capturing a prospect's information at the splash page, & builds you up as an expert. In either case, the goal is to help you build a "know, like, & trust" relationship with your prospect.

So how do you go about writing this news letter on a regular basis? There are 3 options.

1. Do-It-Yourself - If you already have a nack for writting articles you can follow the steps outlined above & then write your won articles. If you ever run out of material you can always search for articles on the topic you want to direct prospects to, & then craft a version of your own.

CAUTION: While choosing to fashion articles after pre-existing pieces is the chepest method, & so possibly the most attractive, be careful to change the title, & at least one sentence in each paragraph or one or more words in each sentence. If you can do this & retain content relevence, then you will minimize the risk of the search engines rejecting your articles for "duplicate content".

2. E-Lance Writers - professionals known as 'ghost writers' produce a 100 to 200 or so word letter that you buy and then 'self-brand' with your name and information. Some go for as little as $5 to $10 per letter. That's $25 to $50 for a 5-day news letter. So you can get a professional letter created for you each week that you in turn send to your prospects.

To make the most of this powerful relationship building tool insert a "Sponsored By" caption in each article mentioning your content related product. So you take the information you got from your home work on the search engines and the forums and then tell the ghost writers to research this and come up with articles on that information.

3. Instant Article Wizard: This is a software that does much of what the ghost writer does for a one-time fee of $67. IAW finds articles that have already been picked up by the search engines for your chosen category and takes one sentence from several to create an article of the length you determine.

You of course must do some editing to be sure the content is in line with what you want to put out there, but IAW can help speed up the process and reduce it to a potentially fun 15 minute puzzle.

The best part is IAW makes sure duplicate content is not created, even when the same category and key words or phrases are selected by multiple users.

You have 2 marketing choices - built in success, or built in failure.

You could choose Plan 'B' & hope something sticks while you lose your friends, your shirt, & your sanity. Or, you could choose plan 'A' & take a little time to do your home work. Then you'll know who your target market is & what they want. In turn you'll increase your sign-up rate by 20% or 30%.

Plan 'B' marketers may talk a good line, but they know nothing of the 6th Pillar for Success. Why not just pick up the your local phone book & start dialing from the white pages? At least it's cheaper.

Plan 'B' marketing is fatally flawed because everyone is different. Incomes, interests, & needs are all different. Everyone is in a different target market, so a filtering system, Plan 'A' marketing, is crucial to your success in network marketing.

Let's look at the splash page again.

OK, you have a highly targeted prospect. Do you ask for the sale? No! Most people aren't ready for that at this point. The few who will buy right now will go into the witness protection program as soon as you turn your back.

You can direct them to a thank you page. This is where your home work begins to pay off. That thank you page is there to answer the questions or resolve the problems you discovered in your home work or target market research.

This is also where your free offer comes into play. Now offer that free report or ebook. Magically you become a hero - the "go-to" person your prospect has been looking for.

I appreciate you,

Bill Tessore

List Building - Pillar 6 (part 2)

2008-07-25T19:56:00.000-07:00

In "List Building - Pillar 6 (part 1)" of this series we defined “network marketing” and examined the best MLM marketing method. Now let's look at the next component of list building.

Before you join anything do your homework. Make sure there is a market for it. Otherwise you'll be stuck waiting & hoping for buyers to find you. This is called "head hunting", which is where people sell something no one will buy unless they get paid to do so. It's also what the FTC looks for when they want to put company CEOs & reps into prison uniforms.

To put it plainly, it is illegal to recruit for profit instead of offering a product people would buy at any store like Target. So how do we speed up the work to cull out the felons?

The rule of thumb for detecting a head hunting company - they're only selling the opportunity. If the price is too high for anyone to buy the product without getting a check, then 100% failure is imminent. What a bother! Why not learn how to target your product market?

Do the homework- market research.

1. Keep in mind emotional attachment to the product kills businesses - this is about what your ‘target market’ wants.
2. Do your homework - visit Overture.com, using the Search Tool type in a key word/phrase(your product). If your product is Blue Berry Bar, then enter that into the Search Tool window. You want to see how many people are searching for Blue Berry Bar. 1,000 in a month is bad, but 30K to 100K is great.
3. See who your competition is - go to Google.com, Yahoo.com, & MSN.com to see the top 10. A whole page or more of people from the same company selling Blue Berry Bar begs the question, “Where is the competition? Generally this means everyone is going broke.
4. Use the Overture.com “Bid” search tool by entering a key word / phrase to see how much people are bidding to place the ads you find. A top bid of 30¢ or more plus 25 people making bids at that level means competition is strong. Strong competition equals strong buyer demand.
5. Revisit what you saw at Google, Yahoo, & MSN and ask yourself how they are marketing. See if their web page is nice and clean, look for how you can stand out in comparison by noting the things their sites are lacking. For example, maybe some pages are unattractive, or some are just sales pages while you could provide information on your page so you look like the “Go-To” person. Experts attract people to themselves with far less effort than everyone else.
6. Forums - go to any search engine and type in your product name Blue Berry Bar plus the word forums so it looks like this:

Blue Berry Bar forums

You may need to register at some forums. See what people are saying. Note the questions they are asking about Blue Berry Bar to get a feel for what your customers are thinking. Then, revisit the three search engines again to see if these questions and concerns customers are airing are being addressed on the top 10 pages of each search engine. You can answer any unanswered questions the top 10 sites are neglecting. Then you can provide the information that will draw the attention of the people who have the same questions and concerns as those who posted to the forums.

Now it's time for the Joint Venture.

Ask yourself, “Who else is selling to people who want Blue Berry Bar? Look for other companies or websites offering products and services your customers would buy. You're looking for a shot at a Joint Venture and it goes something like this.

Say Jim's health club wants to promote a free 14 day trial they are giving away to get more customers. You go there and let them know you'll be advertising your product in a local paper and you want to drive customers to Jim's health club. Then ask if they would pay you $10 for each person who comes in and signs up for the free 14 day trial.

Here’s where the power of the Joint Venture goes to work. You buy ad space and people see your offer which might look something like this, “Get a free 14 day trial at Jim’s Health Club when you buy one box of Blue Berry Bars.” People who see the ad think, “Wow, I’ve been wanting to check out Jim’s Health Club, and the Blue Berry Bar sounds good too. I think I’ll buy a box of Blue Berry Bars, after all it’s healthy and it may even help me with my results at the health club.”

NOTE: The true power of the Joint Venture is that it draws people who are in a buying mood. No need to hunt for buyers.

Now you have a customer, a joint venture partner, and $10 extra per customer. All for doing a little homework. Now it’s time to ask what progression you can take your prospects through. The fortune is in the follow-up, and the follow-up is ‘back end’ products (the second sale, the third, etc.) Auto-ship eases some of the sales side of this concern, but you should be consistently looking for ways to add value to the relationship you have with that customer or new team member. This will build team retention and encourage customer loyalty, and that can lead to customer conversion to opportunity seekers, who in turn become team members who build a massive business.

Set yourself up for success - do the research by determining if your customers are hungry for your product, how big the market is and how much competition there is. Then learn what customers want to know that the competition is not telling them and give them those answers.

After the research you can leverage the efforts of other businesses that are also selling to your customers. Now keep in touch with your customers and always look for new ways to add value to your business relationship so they will keep coming back to you.

I appreciate you,

Bill Tessore

List Building - Pillar 6 (part 1)

2008-07-18T17:31:00.000-07:00

Which Marketing Method Works Best, Plan 'A' Or Plan 'B'?

All of The 5 Pillars for Success must be in place before you commit to joining any network marketing company. Once you have that established the next step toward building your network marketing career you must learn about The 6th Pillar for Success.

But first, let's look at some of the myths about network marketing.

Myth 1: It's about re-inventing the wheel and hoping others will come along wanting it."
Myth 2: "You have to sell to anyone with a pulse."

These are examples of “Plan B Marketing” (not network marketing). This method only works in the corporate world (direct sales). Network marketing and direct sales are two very different things. that is why "Plan B Marketing” fails in MLM big time.

So then what does work in network marketing?

The answer is "Plan A Marketing". What's that? Before I answer that question let's define what "network marketing" is by looking at each word on it's own.

Network: building of a customer base, building of business associates, & building of relationships.

This means network marketers deal with prospects, customers, & business associates.

Market: a. research intent upon determining the wants, needs, or desires of a specific group, b. providing a product or service that serves the wants, needs, or desires of a specific group.

So then marketing is about giving a starving, targeted market what they want.

Here’s a simple example of a "target market":

A stadium concessionaire's clientele is a target market. He doesn't need to "close" anyone or even have fancy, high quality products. All he needs to do is get what those ravenous sports fans want to eat and drink right next to their seats so they don't have to miss any of the game.

So the two marketing methods are:

==> “Plan A”: Find a ‘target market’ and satisfy their appetite for what they want. This method has a huge success rate.

==> “Plan B”: Re-invent the wheel by finding or creating a product, followed by creating a company, and then hoping someone comes along to sell to. If you choose this one you'd better pack a lunch as it has the highest failure rate.

If you're an entrepreneur with a goal of creating extra income, then you need a clear understanding of what network marketing really is. Playing to that strength by using "Plan A" will put your business light years ahead of everyone using "Plan B". You become the expert, the go-to person others want to find and do business with.

I appreciate you,

Bill Tessore

Prospecting Q & A: "Do You Have Any 'Killer Comebacks'?"

2008-07-16T12:51:00.000-07:00

A strange thing happens to some people when they become network marketers. They seem to think there's some foreign language that mystically molds the responses of prospects to the desires of the networker. They think this new lingo will eradicate the "No's" and cause prospects to be predictably decisive.

These "closing statements" are like "Alice in Wonder Land" … they're not part of the real MLM world.

The following example will show what I mean.

Question:

"I can generate leads in many different ways and even get them to contact me. Our conversations are productive and seemingly good prospects get information. Then when it comes time to follow-up with them they seem to go into the Witness Protection Program, or they won't make a decision at all."

"Can you give me some killer comebacks so prospects will get back to me and tell me either 'yes' or 'no'? I can work with 'yes', and accept 'no', but 'maybe' is just impossible."

Answer:

"Here's what's happening."

==> Some people don't call back because they don't want to talk to us.
==> Some aren't interested in the opportunity.
==> Some might think we're too pushy.
==> Some think we're going to 'close' them.
==> Or perhaps their questions weren't answered."

"So, rather than using "killer comebacks" lets look at the reasons they find decision making difficult.
In order for prospects to make quicker decisions they need you to answer these 3 questions for them right away."

1. "What kind of business are you in?"

"Be very specific. Don't just say, 'I'm in health and wellness.' That could mean you're a physical therapist, or a chiropractor. If you don't follow-up such a statement with, 'Which means …', then your prospect probably will stay on the fence. Most prospects want to know more before they make an important business decision like this.

2. "How much money can I make?"

3. "What exactly must I do to earn that money?"

The ONLY thing you should ever "close".

After you answer these three questions quickly and precisely, ask your prospect this simple question, "OK, what do you think?"

This answers your prospects next question set:

==> "Are you done talking?
==> And possibly, "Is there a graceful way to back out?

This closes the door on these last two questions, along with anyothers that could pop up by leaving them unanswered.

Here are the most likely questions that can pop up if you don't answer your prospects first three questions quickly and exactly.

==> "Will I have to do humiliating things if I join this company?"
==> "Will I have to do things outside of my comfort zone?"
==> "Am I qualified to do the things expected of me?"

Our prospects respond to us based upon what we do and do not say. "Killer comebacks" used to get a "yes" or "no" response are poison to your business success.

If quick, easy, and predictable sponsoring results are important to you, then you've got to get to the point quickly and with surgical precision. Tell your prospects exactly what kind of business you are in, how much money they can make, and what they have to do to make that money.

You will find that more prospects will make quicker, more definite decisions more regularly when you leave nothing to chance by answering these three crucial questions right away. And never, never neglect to weed out the "maybes" by neglecting to offer a graceful way out with the question, "So, what do you think?"

I appreciate you,

Bill Tessore

Creating Wealth: What Is Your Phylosophy?

2008-07-11T18:04:00.000-07:00

The whole world has one thing in common. Everyone has core values about acquiring money and wealth.

In this amazing video Robert Kiosaki, author of “Rich Dad Poor Dad” and “The Cash Flow Quadrant”, takes us step-by-step through an explanation of what these two core value sets are and how they really work for those who hold them.

Rich Dad Poor Dad - Robert Kiosaki

I am not telling you your values are wrong, or you should think my way. Here's what I am saying:

If you are content with being on the left side of the cash flow quadrant and where that is taking you, then that is great ... many blessings to you.

On the other hand, if you want to be on the other side of the cash flow quadrant then we need to talk.

I appreciate you,

Bill Tessore

Women In MLM … How Do You Talk To Them?

2008-07-08T09:40:00.000-07:00

“Where are The Closers, There’s gotta be closers!”

Have you ever heard these Bozos using their Arnold Schwarze-Closer tactics tell you, “Bring everyone you can find into the opportunity meeting and I’ll do the closing for you”?

Maybe your company hyped up some super special seminar where the biggest super Bozo closer tactician and the CEO magically make everyone of your prospects "get it" so they'd all be closed.

You probably also heard the super fat cat closer gets the big box because he is so important that he deserves it the most.

Oh and how about the Ultra Fast Start Bonus for the one who closes everyone? He's heard shouting, "To the moon!" as he goes for maximum volume with every close for that record-breaking check.

And let's not forget the guerilla tactical commander closer that gets the lime light up on the stage. What with his power suit, power shirt, power tie, power watch, and yes even power under wear. Man, watch him strut! Is it obvious he loves it?

Those jokers think they're cool. After all they have the lock and key on the all-important closing thing. And so, "Super Man and Green Lantern have nothing on them." They just know they're “all that”.

You couldn't find more testosterone in a sperm bank!

What's Missing Here?

Where’s the words “she” or “her”? What? You can't find them?

Hmm … Why do you think that is fellas? Maybe you should ask the woman next to you who's rolling her eyes. I guarantee she's NOT looking a a question mark over her head.

Guys, until now I've stuck it to you to get your attention. A lot like you stuck it to the girls you've “scored on”.

The winner is NOT the best closer.

Wake up fellas! If the girls you dated did not want you to get that "home run" back when we were teens, what makes you think that things have changed just because the game is now MLM? Grow up!

FACTS About Women in MLM:

1. 80% of all network marketers are WOMEN.
2. WOMEN hate being pushed into anything.
3. WOMEN hate being closed.

So guys, do you remember that first date? You knew that back seat was all your idea. Reality check! She still doesn't want that and it'll always be that way. And that's how she feels about your stupid “close” in MLM.

I know what you're thinking. "OK Mr. Prince Charming, so what do they want?”

Good question Bubba. Here, I'll draw you a picture.

Whatever else was going on in your brain, or what your vision of the future was, that girl knew she'd have to carry your baby for 9 months, and then care for it hand and foot for at least another 18 years.

And what happened to you Romeo? You were off "closing" another girl.

That girl knows that in today’s network marketing world she'll spend weeks, or even months to build three or four good relationships. Then in another 2 to 5 years those relationships can pay off in the form of a long-term residual income.

Of course by this time that girl, and mother, is now a grandmother. Now a new generation of network marketing youngsters needs her guidance.

That girl (woman) knows all this takes time, planning, and dedication. That woman knows what you guys are still scratching your heads over.

Here's what women know:

==>The “close” or the first sale is not important.
==>Being “closed” makes her skin crawl just like being treated and talked to like another ?“notch”.
==>Only things are to be "closed". She is a person ... not a thing.
==>Building a long-term business customer base takes a lot of time, patience, and nurturing.
==>Success in MLM requires a long-term mindset.

So guys, do you really want to be the Grand Poobah in network marketing? Great, here's what you do.

Tell women about how they can build a powerful, long-term customer base in MLM. You may also want to talk about how they can find a few good business partners to build strong for the next couple of generations.

If you're still around by then you might learn that they want the same thing you do.

I appreciate you,

Bill Tessore

"How To Start A MLM Presentation - Product, Or Opportunity?" Part 2

2008-06-30T14:32:00.000-07:00

In my previous post "How To Lead A Presentation: With The Product, Or The Opportunity? Part 1" we looked at the guidelines for presenting to a single prospect or a couple. We established that each prospect's current life situation determines whether you should start with the opportunity or the product.

Of course, just like each prospect, each scenario going into a presentation is different. That leads to the next question for the second part of this series.

Question: "What about a group presentation, would that make a difference?"

Answer: Absolutely! In this case it's preferable to lead with the product. Otherwise, the prospects will become confused. They'll be wondering what the product is and they won't understand the compensation plan. This addresses their 5 questions immediately:

1. What is the product?
2. What are you selling?
3. Will anyone buy it?
4. If I join, then will I have any customers?
5. Is it fairly priced?

Presentations are situation driven.

With a large group it's critical to build desire for the product right away. That way the prospects will be more open to the opportunity because now they perceive that product or service as valuable enough to want it.

That way they can see that everyone wants or needs it, and all they need to do is find others who want or need the product or service. This will build a foundation for your prospects to better understand the compensation plan.

Magical things will happen in your MLM business when common sense is your guide.

I appreciate you,

Bill Tessore

How To Start A MLM Presentation - Product Or Opportunity? Part 1

2008-06-26T09:51:00.000-07:00

Many network marketing newcomers are very excited to get going, but they don't know how to begin. The most common way this confusion reveals itself is in the question, "What do I show my prospects first, the product or the opportunity?"

That's a great question. Let's look at it and see what shakes out.

Question: “Would you lead your presentation with the product, or the business?”

Answer: Opinions on this topic abound. Some insist the opportunity is most important, while others say lead with the product to cull out tire kickers quicker.

Here's a simple solution.

Lead with common sense. To illustrate, here are a couple of examples:

Example A: At a meeting a prospect says, “My doctor just told me I have a short time to live and I should set my affairs in order.” If you tell her, “Well Julie, we have this awesome opportunity meeting in three weeks!”, then you are out of synch with Julie’s needs. This lady needs to hear about your life changing product first.

Example B: Bob tells you he just lost his job and he can't imagine how he will pay his mortgage, the car loan, etc. Bob is telling you he needs money NOW, so this is not the time to tell him about your amazing product. Once again you are out of synch with the prospect's needs. You'll lose Bob if you don't address his immediate need … a lack of income.

Combine listening with common sense.

Let common sense lead the presentation. Your prospect is the expert on what their immediate need is. Once that is established then you can go from there.

Your prospects want to know what's in it for them. Let them tell you what they need right now so you can best tailor your presentation to fit their individual needs.

When you allow common sense to guide your presentation amazing things happen.

I appreciate you,

Bill Tessore

MLM Comp Plan Ups And Downs - The Uni-Level

2008-06-22T15:27:00.000-07:00

In my previous post "MLM Comp Plan Ups And Downs - The Binary" we looked at the attractive and the not-so-attractive sides of the Binary compensation plan. Now let's see what turns people on and what turns people off about the Uni-Level.

WARNING: fail to ask these 3 questions at your own risk!

1. How much volume do I need to make a given income goal?
2. How many people do I need to make a given income goal?
3. What do I need to do to make a given income goal?

Uni-Levels typically allow infinite width and very limited depth. Few uni-levels ever exceed 4 or 5 levels of sponsorship.

Here are the Uni-Level turn-ons.

1. It's a great "one-trick pony" plan: one product companies like this comp plan.
2. It promotes personal sales: the highest percentage of income is earned from front line sales, usually 20% to 30%.
3. It drives the behavior of product movement:
4. This plan eliminates manipulation: unlike the matrix or the aussie 2-up team members are not "spilled" or "given" to the upline sponsor, so there's no system cheating.
5. Simplicity: it's easily explained and understood.

Here are the Uni-Level turn-offs.

1. It's just so shallow: If your lowest level team member sponsors someone you get NOTHING.
2. It discourages upline support: second, through final level commissions are usually much smaller than personal commissions. (ex.: levels 1 through 5 pay 30%, 10%, 5%, 3%, 2% respectively.)
3. One-time commissions: residual income is non-existent.
4. There's no rest: one product means reps are constantly hunting for new customers like vampires for new blood.

The uni-level comp plan offers no pay-off for unscrupulous manipulation. Plus upline support is often harder to find than an honest politician. And the lack of back-end products creates a "sell, sell, sell" environment with zero provision for long-term wealth.

On the other hand, uni-levels are easy to understand, and sales people love them because they pay best for personal sales.

If you want a work at home sales job, then the Uni-Level compensation plan is perfect for you. If however, you are a future oriented person who wants to build a powerful business for a little while and then enjoy the rest of your life, then move on.

I appreciate you,

Bill Tessore

MLM Comp Plan Ups And Downs - The Binary

2008-06-18T14:23:00.000-07:00

In my previous post "MLM Comp Plan Ups And Downs - The Aussie 2-Up" we examined the positives and negatives of that type of network marketing compensation plan. Now let's examine the Binary.

WARNING: failure to ask these 3 questions can kill your business.

1. How much volume do I need to make a given income goal?
2. How many people do I need to make a given income goal?
3. What do I need to do to make a given income goal?

A Binary comp plan is divided into two legs of sponsorship with a perfect 1/3 - 2/3 downline distribution requirement for commission payout to occur. A common lure used by some unscrupulous recruiters is a "give away pre-built leg" with massive volume.

The up side of the Binary.

1. A Run-Away Leg: this gives you bragging rights.
2. A Run-Away Strong Leg: this is twice as impressive as a run-away weak leg.
3. Unlimited Depth of Sponsorship: this offers true residual income.
4. Volume-Driven Pay: you get paid on all your team's volume.
5. Placement In Your Upline's Strong Leg: if she's a power recruiter, then you can concentrate on building just your weak leg.

The down side of the Binary.

1. A Run-Away Strong Leg: this is impossible to catch up to … you'll never get paid on it.
2. Unbalanced Team Placement: without a perfect 1/3 - 2/3 downline distribution you earn zippo!

The Binary is a volume-driven comp plan that pays for building limitless depth. If your weak leg runs-away and you are sponsored into a robo-recruiter's strong leg, then you have a fighting chance at capitalizing on a gold mine.

A run-away strong leg is a double-edged sword. It may be a potential network marketing death sentence because the perfect 1/3 - 2/3 balance can not be achieved.

OR ...

Your position in a run-away strong leg can give you legacy income ... so long as you keep up that all-imprtant perfect 1/3 - 2/3 balance.

Super strategists can build a Binary comp plan very successfully. If strategy is not your suit, then the Binary comp plan is not for you.

I appreciate you,

Bill Tessore

MLM Comp Plan Ups & Downs - The Aussie 2 Up

2008-06-17T07:52:00.000-07:00

In my previous post "MLM Comp Plan Ups & Downs - The Matrix" we examined the advantages and disadvantages of that type of network marketing compensation plan. Now let's see what we can learn about the Aussie 2 Up.

In the Aussie 2 Up compensation plan you get to give away your first two recruits to your sponsor. Then she gets paid the commissions for the work you just did. Most entrepreneurs join a company with an Aussie 2 Up comp plan for it's big up-front profit commissions.

WARNING: Three Critical Questions You Must Ask About Any Compensation Plan

1. How much volume do I need to make a given income goal?
2. How many people do I need to make a given income goal?
3. What do I need to do to make a given income goal?

Those considering building with such a comp plan should be aware of the down side of the Aussie 2 Up so they do not get blindsided. Let's take a look at the good and the bad of the Aussie 2 Up.

The good side of the Aussie 2 Up.

1. Ideal for sponsor monsters: since they have the Green Lantern ring, the power suit, etc. they do well with this plan because they recruit lots of people who give their first two recruits up to them. So the sponsor monster can make lots of money.
2. It's shark territory: shrewd people will place duds or fictitious names into their first two positions so that when their next two positions come along they can place super recruiters there & be in fat city.

The bad side of the Aussie 2 Up.

1. Big ticket start-up: often from $2,000 to $20,000.
2. Stand-alone product: no back end sales are being made for residual income.
3. Works against industry averages: Average network marketers without a system for duplication sponsor 2.7 people in their entire career. That average person then gets paid on 0 to 1 person they place into their downline.
4. Treachery is a two-way street: your sponsor may help you build so he can take your two best recruits (then abandon you), or you can give him your dog and cat, or your toddler twins … and then work with real builders.
5. No residual income: no sponsoring = no income.
6. Against the numbers again: about 0.01% of the world's population can make an Aussie 2 Up work.

Building an Aussie 2-Up comp plan is a back-breaker … even for the 15% of the population that like it. Oh, and you can forget about duplication.

An extremely high ticket one-time-order product with this plan is the norm. Back end products for residual income don't exist.

The only equality in an Aussie 2-up comp plan is the chance that either the recruiter or the recruit can cheat the other out of their due commissions by manipulating the plan's flaws to their own advantage.

Can you recruit at will? No? Well, then avoid the Aussie 2 Up compensation plan like the plague. The numbers are just not in your favor.

I appreciate you,

Bill Tessore

MLM Comp Plan Ups And Downs - The Matrix

2008-06-13T14:29:00.000-07:00

In my previous post "MLM Comp Plan Ups And Downs - The Stair-Step Break-Away" we examined the advantages and disadvantages of that type of network marketing compensation plan. Now let's see what we can learn about the Matrix.

WARNING: Neglect to ask these three critical questions at your own peril.

1. "How many people do I need to make a given income goal?"
2. "How much volume do I need to make a given income goal?"
3. "What do I need to do to make a given income goal?"

What makes the matrix compensation plan so popular among network marketers?

The fixed width and depth: make a matrix easy to understand.
Spill over: a typical feature of matrices wherein a new recruit is placed below an existing member of the recruiter's downline, can help build your team's downline.

The up side of the matrix.

1. Spill Over - it's a great team builder.
2. Sponsor-Placed Spill - if you're placed under one of your sponsor’s front line reps, then you could benefit from the spill over that front line rep may create in the future.

The down side of the matrix.

1. Spill Over - this will choke your long-term income potential if it happens in your front line. These are lieutenant positions that must be occupied by strong builders. A dead-beat in one or more of these upper-echelon positions minimizes your comp plan potential. Your only hope at this point is for the dead beat to drop out and leave that position open.
2. Unwanted Spill - moving a spilled member out of your front line is difficult, if not impossible.
3. Fixed Depth - since there can only be "X" people placed in any matrix this also means this comp plan has a maximum earning potential of "X" number of reps. (a full 3 x 5 matrix pays on 363 recruits, you do not get paid on recruit #364 and above.)

There are two types of networkers that do well with the matrix comp plan.

The Robo-Recruiter: he can manipulate the plan for maximum pay-out
The Educated Team Builder: she guards those front-line positions like a general.

Always remember the 3 critical questions before joining a company. What do I have to do, how much volume, and how many team members do I need to make my income goal?

If you join a company with a matrix comp plan, then shut-up about spill over. This feature leads to a Welfare mentality that swallows up front-line positions and reduces pay-outs for you and your team. There are dead beats out there looking for just such a "free ride". Oh, and don't forget your sponsor's incentive to fill those top positions for you.

Do you believe the advantages out-weigh the disadvantages? Great! Then go for it.

If you prefer a comp plan that pays you true unlimited residual income for all your hard work with no surprises, then keep looking.

I appreciate you,

Bill Tessore

MLM Comp Plan Ups & Downs - The Stair-Step Break-Away

2008-06-09T13:53:00.000-07:00

If you work your network marketing business hard and build it, then you'll get paid, right?

Sorry Alice, but this isn't Wonder Land. The reality is the stair-step break-away has some features that work for you, and some that work against you.

WARNING: Neglect to ask these three critical questions at your own peril.

1. "How many people do I need to make a given income goal?"
2. "How much volume do I need to make a given income goal?"
3. "What do I need to do to make a given income goal?"

The up sides of the stair-step break-away.

1. It allows massive width. Say you sponsor 50 people, all placed on your front line. This gives you all the team volume.

2. If you sponsor a dud and then sponsor a builder this won't hurt you. You'll just work with the business builder.

The down sides of the stair-step break-away.

1. A builder below a dud can keep you from qualifying for some bonuses. The duds won't qualify for levels that help you.

2. The break away:

a. Say you have 5 legs with 50K total volume. You need10K volume per leg to be paid, but one leg has 30K volume. The strong leg will not pay because it has too much volume. All 5 legs must have equal volume.

b. Let’s say you are making 15% overrides on qualified legs. When they break-away you lose 10% of their personal volume and you're left with 2% or 3% of their personal volume. In some cases this incredible shrinking check can drop to 0%!

Always ask what you need to do, how much volume you need, and how many people you need to reach your income goal.

The stair-step break-away is a perfect comp plan for super recruiters. They instinctively find 50 more people to replace the income lost to break-away team members. They also see studs placed under duds as minor blips on the radar.

MLM is not a numbers game ... but ... you should work with the numbers.

If you're like 97% of all networkers, you're more likely to be hit twice by lightning than you are to to duplicate that robo recruiter's actions.

Your team probably won't grow like you need it to. And that balanced downline volume thing will strangle you to death. Besides, even if you meet the volume & team count requirements, who in their right mind wants a massive pay cut after all that work?

3% of all network marketers can succeed with the stair-step break-away. Why not go with the more favorable numbers?

Bill Tessore

In MLM "Fast Cash" = Quick Crash

2008-06-06T10:29:00.000-07:00

If only they all looked like HIM.

Since the beginning of time there have been scams and scam artists. The greed and avarice of these denizens of the underworld have compelled them throughout history to seek out individuals by playing on fears of economic distress, and, or the desire for "easy money".

Entrepreneurs who are frustrated in MLM make some of the most attractive targets, as they are already in a money making mind set.

The advent of the virtual world of cyber space has opened the field wide for these prospect poachers to lay their nets around the globe intent on landing huge profits while minimizing their chances of capture by law enforcement … at least for some.

Below are a couple of examples of just how crafty these criminals can be, and the depths to which their lust for filthy lucre will drive them.

WARNING: after reading the information below you may feel the need to bath … repeatedly.

It's all in what they don't say.

These guys are tricky. Their motto is: "it's in the bag, if you word it just right." Learn the "buzz words" this now incarcerated lawyer told gifters to avoid.

Sometimes you should judge a book by it's cover.

As they say, "image is everything". This point is not lost on this gifting scammer. Some of these bad boys masquerade as "ethical people". See if you can figure out just what kind of ethics the owner of this gifting program site has.

You want to build a huge income. And you value your freedom. Right? OK, then instead of looking for a quick buck look for a legitimate home-based business that will keep you in cash and out of prison

Gifting programs never offer a product of real value, they lure unsuspecting folks with promises of big bucks for little effort, and they always use recruiting as the main way of generating income. The Feds are always on the look out for people who operate these schemes … and those who participate in them.

On the other hand, a legitimate network marketing business offers a valuable product, at a fair price anyone would buy if there was no compensation plan attached to it. This type of business will be around to pay your children's children.

If you want to build a lasting income from home without worry that the Feds will one day come looking to fit you for an orange jump suit, then I suggest you leave the gifting programs to those folks who think they can outrun the long arm of the law

I appreciate you,

Bill Tessore

Sorcery In MLM Comp Plans

2008-06-02T11:33:00.000-07:00

I've said it again and again, “If you want to build a network marketing business that’ll pay your children’s children, then you must know what’s in your Policies & Procedures (the contract between you and your company).

Richard Dennis didn’t read the P&Ps, and if you repeat his mistake what happened to him could also happen to you.

Author of the tape, “Dead Doctors Don’t Lie”, Richard learned the value of reading the P&Ps the hard way. He built a very lucrative customer base to the pinnacle of the compensation plan in a particular MLM company.

That business Richard built was so lucrative that the company he represented decided one day to review their contract with him (the Policies & Procedures).

"Oh now Richard, you don't really need all that money."

It seems the company lawyers found a clause that gave the company the power to finagle the compensation plan to a completely different structure, AND eliminate all those pesky distributors … including their highest paid rep, Richard Dennis.

This one little clause caused Richard's $40,000 +monthly income to flat-line.

So, is it important to read your company's Policies & Procedures? According to Richard Dennis it is absolutely critical to read the Policies & Procedures before you put your blood, sweat, & tears into building a MLM business.

Failing to do this one simple thing gives the company the advantage. According to Richard, "They will use it if they think they need to."

I appreciate you,

Bill Tessore

MLM Lead Scam Revealed - Part 2

2008-05-28T13:53:00.000-07:00

In "MLM Lead Scam Revealed" I showed what's really been going on in the leads sales industry. Now I'll share my own story into this shadowy under world.

Since the dawn of the internet age the MLM lead sales industry has built fortunes by bamboozling would-be entrepreneurs into believing the only proven system for success in network marketing is buying leads & then making hundreds of calls a week to get new people into their deal. And some industry leaders have joined the fun by making "deals" with those leads companies.

Here are two truths about MLM & the leaders in it.

1. You must have a proven system for success to build your business & team. Contacting over-sold leads is a proven system for failure for most in MLM.

2. A MLM "leader" has experience with integrity. Even super recruiters can't duplicate their success ... but they won't tell you that.

My personal MLM lead scam story.

After I joined a MLM company a fellow rep, living in my area began promoting a lead sales & auto-responder system. She was having "success" with this system so many of us started using that system. Let's call that system BamboozleBiz.com.

What few in our company knew at the time was BamboozleBiz.com had discretely contracted this woman as a spokes person & trainer.

Many reps in our company bought hundreds, even thousands, of dollars worth of BamboozleBiz.com leads& spent countless hours training to learn how to use the auto-responder system & the phone scripts. Some even went to high-ticket seminars for additional training.

I never had any success recruiting with these leads & had come to the conclusion I'd just not spent enough time & money on the training to make this system work. And of course, I hadn't even considered going to those seminars for that additional training the "real leaders" participated in.

This lead system trainer had set up a weekly training session at a local restaurant. One day while at one such meeting one of our number showed up late only to announce he was dropping out of the company.

When asked "Why?" he told us he'd spent more than he could afford to & was there to sell off the last of the BamboozleBiz leads he had in an effort to cut his losses.

Needless to say those leads were bought up immediately by one of the "real leaders" at our table. I still remember the look of serene resignation on the face of that trainer as she bad this poor fellow good-bye & good luck.

As the man walked away, his shattered dreams leaving a pool of blood all over our table & our hearts, an uneasy feeling began to grow in the pit of my stomach.

Time passed & I dropped my BamboozleBiz subscription & that MLM company to follow my sponsor to something else. Then my sponsor told me that the woman who had set up those local area meetings to help us learn to use the BamboozleBiz.com system had made a deal with that leads company.

That knot in my stomach exploded into vapor! To put it mildly I felt betrayed.

While it was true this woman did build a team of her own within the MLM company my sponsor & I had just left, it is also true that she was passing herself off as a mentor who was helping anyone she could out of the goodness of her heart.

What an actress!

The truth is that woman was raking in a handsome income from the sales of BamboozleBiz.com leads. And at the same time she was stepping over the carcasses of those who could not duplicate her success as they could not duplicate that "deal".

Several years later I heard that this same woman who had made that "deal" with BamboozleBiz.com had started her own MLM business. I couldn't help but wonder how big a factor that "deal" played in helping her fund that new company. Hmmm ...

So, do you think hers is a 5 Pillars company?

HINT:

Pillar #1 is "Company Management Experience With Integrity", and Pillar #5 is "A Proven System For Duplication."

You do the math.

I appreciate you,

Bill Tessore

Your Dream - It's More Than Just YOUR Future.

2008-05-26T12:23:00.000-07:00

The author of "Think And Grow Rich", Napolean Hill, once said, "Thoughts are things." Throughout millennia people have used the power of thought to develop visions of the future (dreams) as they saw it to speak that reality into existence.

Dreams are powerful things. You want examples? Look at the lives of these dreamers:

The men who signed the Declaration of Independence
Dr. Martin Luther King Jr.
Jesus Christ
Gahndi
Henry Ford
Howard Hughes

I could go on, but I think you get the picture.

A vision to change the world has common roots.

There are 3 things each of the above shared in common:

1. They had a dream, a huge dream that reached far beyond the self.
2. They never allowed their dream to be stolen by anyone or anything.
3. These first two acts empowered them to impact countless millions ... even after their deaths.

Will you hold on to your dream? If not, if you let someone or something steal your dream from you, then rest assured you will not be the only one to lose.

Listen to Will Smith in a clip from "Persuit Of Happieness". I think Will puts it very well.

Bill Tessore

MLM Lead Scam Revealed!

2008-05-22T15:44:00.000-07:00

Have you ever bought leads before? Did you spend hundreds or even thousands of dollars, and countless hours setting up an auto-responder and learning scripts with endless scenarios designed to "lock them into your mlm business quickly"?

How'd that work for you?

No, don't tell me. Let me guess.

You spent more than you could afford because your sponsor told you that one such batch was just not enough. You had to go for the big numbers.

To justify this you were told those were "top quality leads", or "highly qualified opportunity seekers".

Then you spent hours on the phone, script in hand, only to find out 99% of them didn't have a clue what you were calling them for.

Worse yet, some knew exactly what you were calling for and had a script of their own to blast you with because 12 other people just like you had already called them that day.

Or maybe you used an auto-responder, plugged those thousands of leads into it and then waited for the flood of responses.

Yah, you got a flood of responses alright … mostly bad emails and irate "REMOVE ME" messages. Maybe you were even threatened with a spam charge or two.

Finally, in frustration you called your sponsor, or the lead company to see why this wasn't working only to be told, "You didn't buy enough leads", "You didn't call enough people", or "You didn't follow the script closely enough".

The bottom line is it was "all your fault".

Sound familiar?

Well, let me assure you it was not your fault. You were lied to.
How does that make you feel?

You're not alone. I know 11 people just like you that went through the same thing.

Listen to what they have to say about the MLM Lead Industry Scam.

They're just not worth the price.

Here's three facts you can count on about purchaed leads.

1. Buying leads is a sure fire path to failure in MLM.
2. No one but the lead company and the jackals they get to promote them makes moeny from MLM leads.
3. Very few people ever sponsor anyone using purchased leads, and they can't find anyone to duplicate what they do.

To survive in MLM you must generate your own leads, build a relationship with those people, and teach them to do the same.

Are you one of the 2% that likes selling? Keep dialing for dollars. Maybe you'll get lucky.

If you'd rather talk to people who want to talk to you, then you need a system that brings them to you and won't break your bank account.

I appreciate you,

Bill Tessore

6 MLM Business Mistakes The IRS Loves

2008-05-20T10:53:00.000-07:00

The IRS lives to find money people leave on the table. You know it, I know it, the IRS knows it. Unfortunately, some folks in the network marketing industry claim deductions they think takes that money off the table.

As they say in the Hertz commercial, "Well … not exactly."

The problem here is this usually gets the IRS' attention and the home business owner gets a love letter inviting them to sit down and talk about those "disallowed deductions" over a nice hot cup of anxiety.

You need a top tax guy.

In MLM many people, who are in a home based business to make extra money, rely on their sponsor or a relative "who did it once" for tax deduction tips. The fact is their information rarely qualifies as professional tax law info.

For this reason it's critical for anyone in MLM to know how to present their tax information to the IRS in a way that is both legitimate and most advantageous to their home business income bottom line.

So, the smart entrepreneur looks to experts in the tax industry to fill that need. And, of course, I rely on just such a "tax guy" for my tax information needs.

In his May 16, 2008 issue of "Tax Tips You Can Bank On" Mr. Mueller shared his thoughts on the tax deductions that scream to the IRS, "I want to be audited!" Here they are:

The Top-6 "Audit-Attracting" Deductions

1. The IRS hates estimates:
Even if a tax deduction actually does come out to an even $500, you might want to change it to $497. Even though $500 may BE precise, $497 LOOKS more precise.

2. Your "Business Use of the Home" deduction:
This should include ONLY the portion of your home used regularly and EXCLUSIVELY for business. If you claim your bedroom, be prepared to prove that you don't sleep. If your Business Use Percentage (BUP) is greater than 10-20% you might want to attach an explanation, using IRS Form 8275, "Disclosure Statement."

3. Personal vehicle used 100% for business purposes:
If it's true, claim it. But if you claim it because you have a sign on your car, that does NOT make it automatically 100% deductible. A "wrap" doesn't do it either.

4. Paying your 8-year-old $100 a week wages as a business employee:
A minor CAN earn up to $5,450 tax-free, but the wages you pay must be "reasonable and appropriate," given their age and type of duties they are performing. (Also, be sure you are following all the steps listed in Chapter 6 of "It's How Much You KEEP, That Counts! Not how much you Make.")

5. Claiming a home-office for a W-2 job:
This can work, BUT it has to be for the convenience of the employer (your boss), not the employee (you). To survive an audit, have a written,signed statement from your employer (on letterhead) stating that you are REQUIRED to have a home-office.

6. Auto-ship or ADP:
If your company's product is nutritional, claiming that you must be a "product of the product" won't pass muster with an auditor. There are other ways to potentially deduct autoship, so don't use this "product of the product" one.

This is just as important as any mlm training you can offer.

In MLM it's important to know how to build a team, train them, and retain them … but unless you're a tax expert willing to give away your time and knowledge to that team, then you also need to give your team access to real professional tax help.

There are a few experts in MLM tax law, and you may want to look for them too, but here's a really good place to start.

Ronald R. (Ron) Mueller, MBA, Ph.D.
Author of "It's How Much You KEEP, That Counts! Not how much you Make".

If you've always dreamed of getting up-close and personal with an IRS auditor, then just ignor the above. Who knows, you might make a friend.

However, if you want to be sure you're IRS bullet proof, then you must make sure you know what you can and cannot deduct. Folks like Mr. Mueller can help you and your team with that.

I appreciate you,

Bill Tessore

MLM Comp Plans - Aussie Two-Up Breakage

2008-05-13T12:32:00.000-07:00

In MLM Comp Plans - The Beloved Aussie Two-Up we saw why this compensation plan is so popular with some network marketing companies. Now let's bounce on over and take a look at how they create breakage down under.

I tell ya kid that Joie is a wreckin' machine!

The two forms of breakage in the Aussie two-up makes this comp plan as brutal as boxing with a kangaroo.

The First Two Rounds
Your first two recruits automatically go to your up-line sponsor who talked you into getting into the ring. Oy! Score two rounds for the 'Roo!

The High Entry Fee
Naturally you have to buy the product to qualify to get a check. So besides going the distance with that slap happy marsupial you get to pay really big bucks for a product or service that can often be found elsewhere for much less … if not for free.

What are your chances of going the distance?

Most folks who choose a company with an Aussie two-up comp plan hear about the big commission checks and jump right into the ring. They don't know that kangaroo is the champion because 97% of all contenders rarely go that third round and get a personal downline recruit of their own.

The would-be entrepreneur who finds herself facing this brute from the Out Back now must try to get to that coveted third round because that's the only way for her to make a profit.

There are many network marketers out there who faced Joie and have only scars, empty wallets, and broken dreams to show for it. For those who survive this mlm nightmare with big Joie it's still a tough fight because now they have to find another hungry kid eager enough to face him in order to get a check.

Are you a network marketing Muhammad Ali? Then good luck kid, you'll need it. If you'd rather avoid a beating, get all the credit (and money) for your efforts, and not pay a fortune, then look for a company that will treat you right and help you go the distance for that long-term residual income you deserve.

I appreciate you,

Bill Tessore

MLM Comp Plans - The Beloved Aussie Two-Up

2008-05-12T18:40:00.000-07:00

In MLM Comp Plans - The Stair Step Love Affair we saw what MLM companies find so attractive about the stair step breakaway compensation plan. Now let's see why some network marketing companies wish they could all be Aussie Two-Ups.

How an Aussie Two-Up works.

Let's say Bob is building his team with this comp plan and he recruits Sue. Sue's first two recruits go directly to Bob along with the commissions earned by Sue's sponsoring efforts. From there on Sue can start to earn a check and fill her own downline group in the same way.

So why are companies wall-eyed over the Aussie Two-Up?

The Big Ticket
Generally there is only one product or service with an extremely bloated price tag. (ex.: a marketing course sold for $2,000, and the company keeps half of that)

One-Time Sales
There's no pesky residual income to pay out.

Companies using an Aussie comp plan lure prospects in with large sales commissions, but they usually offer only one very high ticket, one-time purchase product. And since few people recruit more than 2.7 team members in their network marketing career it's easy to get upside down trying to work with this type of comp plan.

Do you live to recruit? No worries mate. Go beat the bush and have fun!

But if the Aussie Two-Up comp plan is too Out Back for you, then look for a company with a comp plan that won't kick you in the face and expect you to come back for more.

I appreciate you,

Bill Tessore

MLM Comp Plans - Revealing Stair Step Break Away Breakage

2008-05-09T15:32:00.000-07:00

In "MLM Comp Plans - The Stair Step Love Affair" we examined why some companies adore the stair step break away comp plan. Now we throw back the covers to divulge the nasty secrets MLM companies don't want you to know about the breakage in their comp plan.

As mentioned in my previous post mentioned above there are non-manager and manager type distributors in this form of comp plan, and neither one is left out of the fun when it comes to breakage.

Here's how the company lays out their breakage fun house.

#1 and #2: Product Pricing
Companies make sure they pay as little as possible for materials and manufacturing. So the first form of breakage is in the "wholesale" distributor cost. Then distributors are given a "retail" cost for customers (usually 2 to 4 times higher than for the same product available at traditional stores like Wal-Mart).

#3: Qualification Hoops to Get a Check
I call this the "double work load" approach to breakage. Usually you need a minimum monthly volume (often called personal volume “PV” and group volume “GV”)

#4: Unrealistically High Bonus Qualification Requirements
Also known as "nose bleed" requirements, top recruiters get light headed keeping up with them.

#5. The “Break Away”
This "wife beater" is portrayed as "a good thing" because now the manager gets to continue earning on a whole new group's volume. Never mind the fact that this new override percentage can be as much as 50% to 60% smaller than the override on a non-manager's volume. People who's whole team have broken away simultaneously know the kind of "beating" this can deliver.

Here Is The Bottom Line.

The only one who comes out ahead with a stair step break away comp plan is the company owner. A few sponsor monsters make some money, but that's mostly just bragging rights. Outrageous prices, unrealistic bonus qualification requirements, and the “break away” feature all serve to choke out the rest of the field.

The only way to survive this type of comp plan is constant recruiting. The fatal flaws with constant recruiting are:

A. No one has ever had a team that can duplicate, and
B. Constant recruiting means residual income is impossible.

Can you recruit 3 people or more a day blind folded with your head under water? Great, then have at it.

On the other hand, if you’re one of the 97% of the world that thinks that's nuts, then I suggest you leave the self-abuse to those who like it. After all, there are a few companies out there that look for ways to reduce breakage so you can get a bigger check.

I appreciate you,

Bill Tessore

MLM Comp Plans - The Stair Step Love Affair

2008-05-08T16:49:00.000-07:00

In my last post "MLM Comp Plans - Uni-level Breakage" I revealed where breakage is in a Uni-Level comp plan. Now we’ll venture into the tawdry romance between MLM companies and the Stair Step Break Away compensation plan.

The early years of the twentieth century gave rise to many innovations; among them was the marketing concept of multi-level marketing. This brave new adventure gave birth to the granddaddy of all network marketing industry comp plans called the Stair Step Breakaway.

Here's how the stair step breakaway works.

A Stair Step Break Away comp plan has two types of distributors: managers and non-managers. Whatever the title, when a distributor achieves a certain performance level, he becomes a manager and “breaks away” from his original manager. Now the original manager receives a percentage override from the sales of the entire breakaway organization in place of her original managerial overrides.

How do companies love the stair step? Let us count the ways.

1. Retail vs. Wholesale
Up to 4 times what you'd pay at a place like Wal-Mart.

2. Qualification Hoops to Get Paid
A dog and pony show generally requiring 2 forms of volume (ex.: personal and group volume).

3. Astronomical Bonus Qualification Requirements
Titanic burdens that would bring even Hercules to his knees.

4. The "Break Away"
Almost like starting over from scratch, the override of a new manager's group volume can be up to 60% less than that of the personal volume override from a non-manager distributor.

MLM company owners love the Stair Step Break Away comp plan because the many forms of breakage makes it a very lucrative plan for them. The effect of the "break away", unrealistic qualification expectations, and ridiculous retail rates spells failure for all but the elite recruiting machines. Oh, and lest we forget, super recruiters never see duplication in their teams.

Are you a robo-recruiter? If so, then never mind.

However ...

If you’re one of the 97% of the world that can’t recruit at will, then I suggest bypassing the Stair Step comp plans in favor of something that rewards you for all your hard work instead of swatting you in the nose, throwing you out into the cold, and then tossing you a bone.

Bill Tessore

MLM Comp Plans - Uni-Level Breakage

2008-05-01T19:24:00.000-07:00

In "MLM Comp Plans - Why Companies Love Uni-Levels" I revealed why companies find uni-level compensation plans so attractive. Now let's move on to the breakage in a uni-level compensation plan.

Basic uni-levels have two forms of breakage.

Limited depth.
Product price.

Here's how limited depth creates breakage.

Let’s say you’re in a company with a 3-deep Uni-Level pay plan. You sponsor Betty, Betty sponsors Jim, Jim sponsors Darla, and Darla sponsors George. In this case you get nothing for Darla's sponsoring efforts because breakage occurs with George (on level 4).

How about the price related breakage?

Most of the products marketed through a uni-level are either intellectuals (e-books), or some other one-time purchase item with little to no cost to the company offering them. These products offer the company a gigantic profit margin. Let's take a closer look at what this means.

Most MLM companies claim they need to maintain between a 55% to 65% profit margin to pay the bills and pay commissions. But is that really necessary? Take a look at the chart below for a $20 product to see where the money goes.

Your	% to	% to	Your	Co.
Team	You	Co.	Profit	Profit
Betty	20%	80%	$4	$16
Joe	10%	90%	$2	$18
Darla	5%	95%	$1	$19
Fred	0%	100%	$0	$20
Totals	8.75%	91.25%	$7	$80

As you can see from the example above the company is making an average of 91.25% profit from your team efforts compared to your 8.75%. Wow, they must have a lot of overhead! Oh, and check out how much the company values your contribution.

Network marketing companies like Uni-Level comp plans because they’re easy to explain and they're highly profitable (to the company). Plus there are plenty of folks out there who think they are in that 0.01% of MLMers that can recruit at will to keep making money.

Most networkers are in MLM to build a large, stable, and profitable income so they can retire. If you’re a super sales person or a sponsor monster that probably doesn't matter to you. You’ll do well with a Uni-Level, because you’ll just go wide.

However, if maintaining communication with your team and building depth for strength of long-term stability are important to you, then a uni-level plan will be the kiss of death to your financial independence.

Your dreams should not be limited by your company's comp plan. So look for a company that rewards well for building enough width to be able to keep up with your front line, while building maximum depth for team strength.

I appreciate you,

Bill Tessore

2008-05-01T18:08:00.000-07:00

In "MLM Comp Plans - Why Companies Love Uni-Levels" I revealed why companies find uni-level compensation plans so attractive. Now let's move on to the breakage in a uni-level compensation plan.

Basic uni-levels have two forms of breakage.

Limited depth.

Product price.

Here's how limited depth creates breakage.

Let’s say you’re in a company with a 3-deep Uni-Level pay plan. You sponsor Betty, Betty sponsors Jim, Jim sponsors Darla, and Darla sponsors George. In this case you get nothing for Darla's sponsoring efforts because breakage occurs with George (on level 4).

How about the price related breakage?

Most of the products marketed through a uni-level are either intellectuals (e-books), or some other one-time purchase item with little to no cost to the company offering them. These products offer the company a gigantic profit margin. Let's take a closer look at what this means.

Most MLM companies claim they need to maintain between a 55% to 65% profit margin to pay the bills and pay commissions. But is that really necessary? Take a look at the chart below for a $20 product to see where the money goes.

==========================

Your % to % to Your Co.

Team You Co. Profit Profit

------------------------------------

Betty 20% 80% $4 $16

Joe 10% 90% $2 $18

Darla 5% 95% $1 $19

Fred 0% 100% $0 $20

------------------------------------

Totals avg. avg. $7 $80

7.75% 91.25%

============================

Network marketing companies like Uni-Level comp plans because they’re easy to explain and they're highly profitable .. to the company. Plus there are plenty of folks out there who think they are in that 0.01% of MLMers that can recruit at will to keep making money.

Most networkers are in MLM to build a large, stable, and profitable income so they can retire. If you’re a super sales person or a sponsor monster that probably doesn't matter to you. You’ll do well with a Uni-Level, because you’ll just go wide.

However, if maintaining communication with your team and building depth for strength of long-term stability are important to you, then a uni-level plan will be the kiss of death to your

financial independence.

Your dreams should not be limited by your company's comp plan. So look for a company that rewards well for building enough width to be able to keep up with your front line, while building maximum depth for team strength.

Bill Tessore

MLM Comp Plans - Why Companies Love Uni-Levels.

2008-04-21T18:14:00.000-07:00

In "MLM Comp Plans - How Companies Hide Binary Breakage" I revealed where breakage is in a Binary compensation plan. Now let's move on to the Uni-Level compensation plan.

What's to love about a uni-level?

Unlimited Width: The downline structure is set up so there is rarely more than 3 levels of depth.
Simplicity: Commission qualifications are very easy to understand and predict.
Residuals-Free: Basic uni-level comp plans only pay for one-time product sales.
Ideal For Non-Renewables: The uni-level works best for products that are durable (books), intellectual (software), and other one-time order products.
Affiliate Format Friendly: The low depth typically pays nothing beyond the 2nd or 3rd sponsorship level.
Promotes Regular Sales: Affiliates must constantly find new customers to make money.

“Want more income? Recruit more prospects!”

Uni-level comp plans are great for those who are in love with the product and think others will love it as much as they do. They can't "sell", but they can refer what they like. Unfortunately, this type of comp plan does not offer residual income, so most people lose interest quickly.

Most networkers are in MLM to build a large, stable, & profitable income so they can retire. If you’re a super recruiter that’s less important to you, so, you’ll do well with a uni-level, because you’ll just go wide.

On the other hand, if communicating with your team, building deep and stable, and walk-away income are important to you, then a uni-level plan won’t suit your needs.

So, go find a company with a comp plan that will reward you for building manageable width and powerful depth.

Bill Tessore
Get the right skills … work hard and smart.

Will The True Leader Please Stand Up?

2008-04-11T16:22:00.000-07:00

How do you describe exactly what sets leaders apart from the crowd? Is it possible to forecast who will rise above the ranks of the followers to emerge as an undeniable leader – someone who is widely accepted as a guru?

Without a doubt, when looking at a leader, most folks instinctively expect to see certainty and passion and enthusiasm. So long as those things are visible, that person inspires confidence in others.

You don't need a bunch of statistics to back it up either, some things are just obvious. I'll bet you've noticed this in your life. Man or woman, the person who exudes confidence is easy to follow.

As for the person without it … well let's just say they're all but invisible.

Followers, like dogs, can smell fear.

It is absolutely critical that you choose a path you believe in strongly in order for people to follow you. If you aren't totally secure in that belief, if there's any doubt in your voice or in your actions everyone around you will sense it.

The visible, clear mental toughness to lead in one definite direction will yield to you a real opportunity to gather followers. On the other hand, a lack of focused clarity and direction will relegate a would-be leader to the ranks of the anonymous.

A leader's reality has no welfare system.

It never ceases to amaze me how many people look to others to guide them when a simple Google search for the answer to their question can quickly put the answer in hand. True leaders don't wait for others to make a move. Leaders find a model of what they want, they figure it out, and then they make it work.

Leaders just do it because it must be done. They boldly go where they've never gone before without flinching or blinking.

We all have that spark inside us. We all learn to drive by driving. Therefore, we all possess the leadership quality of learning by doing.

Success as a leader means holding a "think REALLY big" mindset, followed by doing the necessary actions. A leader stakes full claim to accountability … they know that they are the ONLY one responsible for their future, so they do the logical actions that will bring the results they want.

I appreciate you,

Bill Tessore

MLM Comp Plans - How Companies Hide Binary Breakage

2008-04-04T12:46:00.000-07:00

In "MLM Comp Plans - Why Companies Love The Binary" I revealed the scandalous features that attract MLM companies to binaries like teenage boys to girls. Today we'll see how breakage is hidden from reps and their prospects working this type of comp plan.

Here's what a basic binary looks like.

A binary comp plan has two downline legs of sponsorship. One leg is "weak" while the other is "strong". A classic binary requires ⅓ of all sponsored recruits be placed in the weak leg While ⅔ must go into the strong leg.

Here's where the breakage occurs in a binary.

The Strong Leg
Unbalanced Growth
Imperfect Timing
Viperous Up-Line
Run Away Strong Leg Growth

The most obvious place breakage occurs in the binary is in the strong leg. Absolutely every single penny of company-wide strong leg earnings go directly to the company.

Nothing less than perfect growth and timing relative to the pay cycle qualifies for payout.

Some naïve prospects have accepted offers of a "pre-built downline" only to discover this downline is their strong leg. Most of these folks never catch up to achieve that coveted ⅓ - ⅔ balance. Meanwhile the upline sponsor that offered this "deal" cashes his fat commission check while saying, "Thanks sucker!"

Even if everything else goes according to the ideal scenario, all it takes to disqualify a business builder is a sponsor monster in the strong leg to strangle the dream of financial independence.

Here are my thoughts on the binary comp plan.

Some compensation plans have much simpler and easier qualification requirements, and actually pay out 50% or more of total earnings to the distributor base. So why would anyone want to settle for maybe just 33%?

This is probably the hardest plan to earn a check from because it requires total perfection. Perfect balance, perfect timing, and perfect upline cooperation … oh, and then there's that wild card run away super recruiter thing.

I am not perfect and I doubt you are either. And even if you are you still can't control what others do. So, unless you are part big-time gambler and part super analyst, then I suggest you look for a company with a comp plan that doesn't stack the deck against you like this one does.

I appreciate you,

Bill Tessore

MLM Comp Plans - Why Companies Love The Binary

2008-04-03T10:57:00.000-07:00

In "MLM Comp Plans - Why MLM Companies Love The Matrix" I revealed the dirty MLM secrets behind companies' love affair with the matrix compensation plan. Today I'm throwing back the covers off of the Binary and its network marketing lovers.

Here's what a basic binary looks like.

A binary comp plan has two down-line legs of sponsorship. One leg is "weak" while the other is "strong". A classic binary requires ⅓ of all sponsored recruits be placed in the weak leg and the rest must go into the strong leg.

To get a check a perfect ⅓ - ⅔ balance between the two legs must occur when the comp plan "cycles". A cycle is a production bonus pay period.

Here's what companies love so much about binaries.

Production bonuses are only paid out on a perfectly balanced ⅓ - ⅔ structure … at the end of the pay cycle.
No money is paid out without that all-important perfectly balanced ⅓ - ⅔ structure.
No monies are paid out on activity in the strong leg.
The company keeps a minimum of ⅔ of all monies generated by the entire distributor base.
The ⅓ - ⅔ structural balance requirement makes payout of residual income virtually impossible.
Very few network marketers, especially beginners, understand how this comp plan really works so droves of people join and spend lots of money only to learn the hard way.

Most people never make any money with a binary plan because it’s too hard to balance both legs.

Sometimes a rep desperate for a check finds an opportunity seeker and then "gift" excess strong leg members to her saying "I'll put all these people beneath you so all you have to do is build the other leg."

The reality is the newbie is least likely to ever build the weak leg enough to achieve the ⅓ - ⅔ balance so critical to getting paid.

All the while the company sits back and watches the carnage while counting the 66 ⅔% of unpaid money the distributor base spilled their blood, sweat, and tears to earn.

What's my advice?

Unless you’re into astrophysics or rocket science you should find a company with a compensation plan that pays you for all the hard work you do.

I appreciate you,

Bill Tessore

MLM Comp Plans - Why MLM Companies Love The Matrix

2008-04-02T11:52:00.000-07:00

In my previous post, "What Is Breakage In A MLM Comp Plan?" I explained what breakage is and how companies use it to pay reps less than what they claim … often a lot less. Now let's take a look at the Matrix compensation plan to see why it is so popular with some companies.

Here are the basics of a matrix.

Let’s say you’re in a company with a 3 x 5 matrix comp plan. In this plan you have 3 recruits on the 1st level, 9 on the 2nd level, and so on down 5 levels. A 3 x 5 matrix pay-line is complete at rep number 363.

Here's why network marketing companies love matrix type plans.

They're easily understood so lots of people join.
"Big money" claims attract new prspects regularly.
"Spill-over" appeals to impulse buyers.
90% of network marketers are blue personality types, so the matrix plan plays well to a huge number of prospects.
Reps who receive "spilled positions" are paid fewer recruiting bonuses on a full matrix.
Drop out rates are high, so fewer residual income is paid out.
Earnings "outside the pay-line" go to the company, so residual earnings are limited.
Though some matrix plans offer unlimited one-time bonuses for sponsoring outside the pay-line, very few reps ever earn them because most reps sponsor an average of 2.7 people in their network marketing career.
Since a matrix can have any number of "first level positions" and "levels of depth" the company can determine if they want to attract mostly recruiters, or average networkers.

MLM companies like the matrix comp plan because there are many structural variables they can use to their advantage. Pay out caps and the ability to choose to attract sponsor monsters or average Joes are just a couple things in the company's favor.

The built in income limits of a matrix attracts fewer networkers capable of building stable team growth. Most of the folks who join a company with this type of comp plan never do anything with it because they expect spill-over to do the work for them.

If you are a sponsor monster, then a matrix comp plan is perfect for you. However, if you are like the vast majority of networkers who want to build a team with real residual income potential, then you might want to keep looking.

I appreciate you,

Bill Tessore

MLM Comp Plans - How Companies Hide Matrix Breakage

2008-04-01T14:21:00.000-07:00

In my previous post, "What Is Breakage In A MLM Comp Plan?" I explained what breakage is and how companies use it to pay reps less than what they claim … often a lot less. Now let's take a look at a practical application of this phenomenon in the form of a Matrix comp plan.

For illustration purposes let’s say you’re in a company with a 3 x 5 matrix comp plan. In this plan you have 3 recruits on the 1st level, 9 on the 2nd level, and so on down 5 levels. A full 3 x 5 matrix has 363 positions down-line of the original sponsor.

So where's the breakage, and how is it hidden?

One-time infinity bonuses: "These are in place to reward top producers.
Compensation outside the pay-line: "The infinity bonuses take care of that.
Spill-over: "This helps you fill your matrix.
Direct sponsoring: When it occurs the company keeps that to itself. This happens when someone joins without a sponsor code, or their sponsor is terminated and no up-line rep takes the terminated sponsor's place as direct up-line (this is called "orphaning").

Here's the problem with these three forms of breakage.

One-time infinity bonuses sound good … until you fill the matrix. At that point the only way to make more money is to continue sponsoring for a one-time check. It's like being an employee only you still have to pay Social Security and earned income self-employment taxes.
Compensation outside the pay-line is that residual income limit I mentioned earlier. If you sponsor prospect #364 and beyond, then you now have a commission-only job. Your residual check stops growing.
Spill-over actually robs reps who receive it. Every position spilled from an upline rep's activity takes one point of residual earning power away from that down-line rep that receives it.
Direct Sponsoring This puts the corporate entity, the company, in the place of an active rep. The company earns commissions and bonuses just like everyone in the distributor base. So the company's entire distributor base is in competition with the company and all its resources.

MLM companies use breakage to pay the bills, make a profit, and reward producers. It’s an inescapable fact of life in network marketing that companies don’t advertise.

Some companies do all they can to reduce breakage to the advantage of their distributor base. Others see breakage as a way to pay for luxuries, live a lavish life style, and squeeze as much production out of their reps as possible.

My best advice is to always look for what’s not mentioned about the comp plan. That’s usually where breakage is found and your real income potential lies.

I appreciate you,

Bill Tessore

What Is Breakage In A MLM Comp Plan?

2008-03-31T10:17:00.000-07:00

I did a Google search on comp plan breakage. This is what I found at "MLM Compensation Plan Breakage - Why And How", by Dan Jensen, Chairman, Jenkon International, Inc

"Breakage is defined as the commissions left unpaid each month compared to the theoretical maximum of the plan." This article goes on to explain that breakage is used to assure the company makes a profit and to fund financial incentives to reward reps producing outstanding sales results.

That sounds fair and innocent enough ... right?

Here’s The Truth …

This definition is technically true enough, but the dirty little secret MLM companies and master recruiters don't want you to know is how tirelessly they work at incorporating unnecessary forms of breakage where ever possible.

There are 4 basic ways of creating breakage in a MLM comp plan.

1. Front Loading: a product that costs 2 to 4 times less than what it retails for. Prospective reps are promised "whole sale buying privileges". That brings the bloated price down to 2 to 3 times more than what the product is worth.<

2. Pay Plan Limits: any pay plan that stops paying beyond a certain team growth level. Limits may be set on depth, width, or both.

3. Unrealistic Qualifications: extremely high personal and/or group volume, multiple forms of different yet related qualifications, and sometimes even balancing requirements are put in place in order to get a check.

4. Direct Sponsoring: a company directly sponsors a rep when that rep signs up at the corporate site without a refering rep's ID number, or when a sponsoring rep is terminated. This puts the company in direct competition with its distributor base.

Many MLM companies have become very creative in how they incorporate breakage into their compensation plans. Over priced products no one would buy without a comp plan attached, compensation outside a rep's pay line, outrageously high and or complicated qualification requirements, and direct sponsoring are all ways companies hide breakage.

Some companies look for ways reps' can get a check. They offer products at a fair price point, they provide for unlimited team growth so the pay line is endless and stable, they craft compensation qualifications that work for the masses, and they do not put themselves in direct competition with the distributor base.

There is no perfect compensation plan. Breakage is a fact of life in network marketing, and every company works hard on the breakage in their respective comp plans. But which company would you rather build with … one that works hard to create breakage, or one that makes every effort to find it and then put that money in your pocket?

I appreciate you,

Bill Tessore

Do You Have A Compass For MLM Success?

2008-03-30T16:01:00.000-07:00

Explorers throughout the centuries have prized a reliable compass as an essential component of required gear. They know all their other gear can do little to assure their survival without that simple tool that will help keep them on course.

The 5th Pillar for Success, a simple system for duplication, will help you and your team remain on course so you can work efficiently and effectively to create long-term wealth.

All the sales, recruiting, and closing techniques in the world are absolutely worthless if they are not backed up by a system for success anyone can use. Why? Because people are not duplicatable, only systems are duplicatable.

Here are the 7 components of a predictable success system.

Affordable Price Point - people should not go broke using your system
A Personal Data Base manager - to organize your list
A Personal Contact Manager - to message part or all of your list
Self-Branding Capture Page With A Free Offer - valuable freebies attract the attention of targeted leads
A Personal Email Address - useful in many ways
Free Skills Training - no one should go broke learning success skills
A Team Web Site - a step-by-step action plan

People are not duplicatable. Only systems are duplicatable. In order for you to have long-term success in your network marketing career you must have a MLM success system that duplicates. An affordable system to track all your data & maintain contact with your prospects, which brands you as the “Go-To” person, and provides a team website for training throughout their whole learning curve, is a very duplicatable system.

I appreciate you,

Bill Tessore

What Does A MLM Compensation Plan That Pays Part-Timers Look Like?

2008-03-27T11:23:00.001-07:00

The fourth of the 5 Pillars for Success in a network marketing company is a compensation Plan that pays part-timers. But what exactly are the qualifications for this kind of comp plan?

Let's look at some network marketing industry facts.

1. 95% of any team in a MLM business is building it part-time
2. A fair compensation plan pays the most amount of money with the least amount of team members.

I know what you're thinking, "But there's so many different comp plans, and they all look like Greek to me. Is there an easy way to spot these qualifications?

Say hello to my little friend ... The $10,000 Question.

To cut through all the confusing compensation plan qualifications and achievement levels just ask, ”How many team members would it take to earn a $10,000 check?”

The $10,000 question gives you the answer quickly and easily. Here's how it works. Just divide 10,000 by the retail commission amount per item sold. The result is the number of team members required to earn a $10,000 monthly check.

Example:1

Let’s say a product earns a $2.50 commission per unit sold.
$10,000 (monthly check) ÷ $2.50 (commission) = 4,000 (team members buying 1 item per month)

Example:2

In this case the commission rate is $20.
$10,000 (monthly check) ÷ $20 (commission) = 500 (team members buying 1 item per month)

Which do you think is easier to build, a team of 4,000, or a team of 500?

If 95% of your team doesn’t get a dime, then you will have a problem. Retention in a company is easiest when there is a fair compensation plan. Using the $10K question is the easiest way to see if compensation plan pays the most money with the least team members. If the final figure is out of reach for average people, then I would start looking somewhere else.

Bill Tessore

What Does A MLM Compensation Plan That Pays Part-Timers Look Like?

2008-03-27T11:23:00.000-07:00

What Does A MLM Compensation Plan That Pays Part-Timers Look Like?
The fourth of the 5 Pillars for Success in a network marketing company is a compensation Plan that pays part-timers. But what exactly are the qualifications for this kind of comp plan?
Let's look at some network marketing industry facts.
1. 95% of any team in a MLM business is building it part-time2. A fair compensation plan pays the most amount of money with the least amount of team members.
I know what you're thinking, "But there's so many different comp plans, and they all look like Greek to me. Is there an easy way to spot these qualifications?
Yes, and here it is ... just ask the $10,000 question,”How many team members would it take to earn a $10,000 check?”
The $10,000 question gives you the answer quickly and easily. Here's how it works. Just divide 10,000 by the retail commission amount per item sold. The result is the number of team members required to earn a $10,000 monthly check.
Example:1
Let’s say a product earns a $2.50 commission per unit sold.
$10,000 (monthly check) ÷ $2.50 (commission) = 4,000 (team members buying 1 item per month)
Example:2
In this case the commission rate is $20.
$10,000 (monthly check) ÷ $20 (commission) = 500 (team members buying 1 item per month)
Which do you think is easier to build, a team of 4,000, or a team of 500?
If 95% of your team doesn’t get a dime, then you will have a problem. Retention in a company is easiest when there is a fair compensation plan. Using the $10K question is the easiest way to see if compensation plan pays the most money with the least team members. If the final figure is out of reach for average people, then I would start looking somewhere else.
Bill TessoreGet All The Answers
http://tessore.5pillarstosuccess.com/?mad= 17098http://tessore.successin10steps.com/?mad= 17099

Recognizing A Remarkable MLM Product

2008-03-26T11:44:00.000-07:00

In "MLM Golden Goose ... Or Mud Duck?" I introduced the 5 Pillars for Success so critical to your success in a network marketing business. Now we'll take a look at Pillar 3: a remarkable product.

In this business a remarkable product is like air to a scuba diver, without it she'll soon drown.

I know what you're thinking. "Well that's simple enough, just find a network marketing company with a product that lots of people are going gaga over and run with it."

OK, so why do so many would-be entrepreneurs flounder and drown in MLM? It has a lot to do with the type of product the company offers.

There are 3 basic product types.

1. Consumables: such as nutritionals or candles
2. Services: such as discount club memberships
3. Information: such as Ebooks, and “How To’s”.

A product must meet 3 criterion to qualify as "remarkable".

1. Mass Appeal: emotional attachment promotes re-orders
2. High Perceived Value: this reduces bargain hunting and promotes consumer loyalty
3. Fair Price Point: this is the best hedge against competition

Here's the reality about membership and informational products.

1. Memberships have a high drop-out rate because their perceived value is much lower than with a tangible item.

2. Information is sold once and often at a high price, and can often be found elsewhere for free. Not to mention the out-dating that technology is causing.

Here are a couple more reasons why some network marketing professionals prefer tangible products.

1. Tangible, consumable products such as nutritionals create their own perceived
value because the prospect can use her senses to evaluate them.

2. The re-order rate for consumable products is high … especially when the product is consumed in 30-days.

If big money motivates you or you're just bored, then memberships or information products will work well for you. However, tangible products are very effective for those who want residual income.

Consumable products with a maximum re-order rate of 30 days are very remarkable. Nutritional products that create an immediate result the user can feel, offered at a fair price point fit the 3 criterion of Pillar 3, a remarkable product, perfectly.

I appreciate you,

Bill Tessore

When Should You Join A MLM Company?

2008-03-25T11:26:00.000-07:00

In "MLM Golden Goose … Or Mud Duck?" I introduced the first of the 5 Pillars for Success in a network marketing company. Just like any physical building, if a network marketing company does not have all five of these components in its foundation the chances of you building a walk-away income of your dreams are slim to none.

Timing in a company and timing in the industry is the second most critical pillar for your success in a MLM company. Industry trends can create massive growth in a company … when the timing is right. Take Excel Tele-Communications for example.

1. The Shake-Down Phase

Excel Tele-Communications was a network marketing company that purchased blocks of long-distance telephone time at wholesale rates and then re-sold them to distributors and their customers for much less than the big Bells could.

In Excel's first two years, they had a lot of growing pains. The worst was the major Bells' refusal to switch customers to this new, wholesale rate service. It took lots of time, money, and Congressional action to force them this change.

Many distributors lost money and quit because they jumped at the cry of “Ground Floor Opportunity”". Two years created a huge difference for those who waited out that shake-down period.

2. The Momentum Phase

Once the Bells complied with the Feds and all the other start-up problems had been worked out business began to pick up. Trend savvy heavy hitters began building with Excel. Times were very good. Predictably, lots of people made lots of money for a while.

3. The Fizzel Phase

Then the bottom began to drop out of the industry with the introduction of the flat-rate service trend. Excel’s bubble began to fizzle down to nothing.

Excel was destroyed from within by greed and corruption. This and the Enron Scandal aside, the new flat-rate service industry trend signaled the need for Excel to make huge changes for survival.

Without those adjustments Excell would have still died.

Profit margins in the long-distance telephone industry had gone the way of the dinosaurs. Today the trend is service bundling. Even flat-rate alone is just not enough any more.

Timing in a MLM company and timing in the industry is absolutely critical to achieving your long-term goals and survival. If you want to build a network marketing business that will pay your grand kids, then you must be sure the timing is right.

Get in too early and you’ll lose your shirt because no one really knows what’s going on. Get in too late and you’ll go broke due to lack of interest.

You must wait until the timing is right, then act with vigor and a solid plan for success.

I appreciate you,

Bill Tessore

Where Is The Company's Loyalty?

2008-03-24T10:28:00.000-07:00

In my previous post "Location, Location, Location" I shared a simple way to tell if the leaders of a MLM company have experience with integrity in the network marketing industry. Greed and ego are intoxicating forces which can spell serious trouble for you.

The most vulnerable time in your network marketing career is when you are considering where to make your home. So here's another field sobriety check to see if the leaders are competent to be in the driver's seat.

The Loyalty Test

Some people get all excited when they learn a company is publicly traded. Why?

1. Qualification for publicly held status is very rigorous.
2. "There's financial power in investor backing".
3. #1 and #2 offers the company leaders bragging rights.

The Fall From Grace

A friend of mine who I'll call Rick had an experience with a MLM company that went from privately held to publicly traded. The company owners and executive officers were great at what they did.

They used their leadership and skills to help that company become a booming success. Rick and everyone else really liked these people. Since Rick was their top income earner these people really liked him too.

Theirs was a perfect match. Then one day that company became publicly traded.

The owners and executive officers were still nice, good people. And they really thought this move was right … until the new board of directors that came with becoming publicly held started making demands.

The investors didn't know the distributors and they didn't care to. The board's sole interest was the investors' profits.

Simply stated, assuring long-term residual income for the distributors was not in the board members' job description.

This conflict of interest caused the owners and corporate officers to lose control of the company. It didn't stop there. The distributors were eventually kicked to the curb when the board and the investors they represented summarily "discontinued" the compensation plan.

Many distributors, including Rick, lost everything they'd built. As if to add insult to injury, the thirty-day written notice to Rick and his comrades told them this action was called an "enhancement". I'm sure a few investors got a couple of chuckles out of that.

So what's the point here?

People build network marketing companies, not investors. MLM is a relationship business and long-term relationships are built on trust, integrity, and concern for others.

Publicly traded companies are controled by people with but one goal. That one goal is profit. They cannot afford to know or care about you the distributor.

I asked Rick if he would ever build with a publicly traded company again. He very quickly said, "NO", and I don't suggest you should either.

I appreciate you,

Bill Tessore

Location, Location, Location

2008-03-23T17:31:00.000-07:00

In "Have I Got A Deal For You" I share my "field sobriety test" to help you see if the leaders of a network marketing company should be behind the wheel. Now here's another quick field test to see if the driver is foisting a can of Greed And Ego.

Where Is The Corporate Office, And What Does It Look Like?

Centralizing is a good thing in a reference book or a survival kit. How about in an MLM corporate facility?

Not so much.

Let's take a look at two hypothetical companies to illustrate this point.

Company "A" - The Bombastic Bozos

These folks are image freaks. They centralized their corporate facilities in the ritziest part of the business district in the heart of their city. Their palatial corporate offices house all the employee work stations. It's a short walk to their distribution center.

100 operators take product orders & field customer support issues. VIPs are flown in by luxury corporate jets with rock star treatment all the way.

Wow! What an impressive and perfect atmosphere for schmoozing with stock market investors. Guess who pays for all that image?

That's right Cinderella … you, the rep … through the pay plan. Your goals, and aspirations as an entrepreneur are barely even on the readar scope.

Company "B" - The Quiet Builders

Corporate offices belong in the business district. However, these folks chose to put their offices in a much smaller building with much lower rent.

To cut expenses even more the distribution center is in the warehouse district. Visitors are always welcome, but these guys aren't Hertz, everyone comes at their own expense.

Remember Bozo's 100 person call center? Well, for that personal touch, Company "B" has a small customer & rep support staff to handle phone orders and such. The bulk of business is automated via the internet.

And last, but not least, this is not a publicly traded company so there's no need to impress any "Fortune 500" nitwits who can't spell MLM.

Overhead and headaches are low and manageable, staff and reps can be paid better, and customers don't get the runaround they might with a big lumbering greed and ego machine.

As they say in the business world, "Location is everything". Some MLM company leaders think that means putting the profits into all that glitters … including a high-rent location and big everything.

A few companies look for every opportunity to reduce overhead so more profits can be put into the pay plan for the benefit of the reps.

These company leaders quietly prove through action, not hype, that they know without you there would be no network marketing company anyway.

A fully centralized MLM corporate facility reminiscent of Solomon's Temple, says that greed and ego sits in the seat of leadership … and your head could role next.

I appreciate you,

Bill Tessore

MLM Success - You MUST Think Like A Prospect

2008-03-21T10:27:00.000-07:00

Prospects looking for a network marketing company have very specific things that are important to them. Knowing the order of importance each one holds in the prospect's mind can make or break you in MLM.

Do you know the priorities of your MLM prospect?

HINT: It’s all about you. See if you can match their answers. Here is what prospects look for in a network marketing company:

• Company literature shown
• Marketing plan and potential earnings
• Training provided
• Who gave the presentation
• Product line
• Company management experience
• Up-line support
• Company image
• Sales kit provided
• Being first in your area

Start off right by learning how MLM prospects around the world think.

The right answers are in my free success guide.

This will sharply reduce your learning curve and produce a quantum leap forward in your network marketing career.

I appreciate you,

Bill Tessore

Your Best Might Surprise You

2008-03-20T17:07:00.000-07:00

Do you know someone that may be quitting?

I want to help each and every person I meet reach their own personal "goal" in their life butI can not do it for you, I can help you every step of the way by beating the drum of success.

What you can do for yourself.

Watch this video when …

1. things seem bleak and nothing is going right.
2. the obstacles look too large to overcome.
3. the odds seem stacked against you.

Then you'll know what I mean. It'll change your outlook on any situation and give you that added drive you may have been missing.

Here's the link:

Facing The Giants

Book mark this link so you can come back to it when the Going gets Tough.

Something else you can do for yourself.

You can also buy the movie "Facing the Giants" on DVD to watch every week till you get it.

I know it's Spring, holiday time, you're so busy, too busy to reach for your "goals"?

Remember this, if you will run 65 miles per hour to reach your "goals" I will Run 70 miles per hour "with" you beating the drum of success.

I appreciate you,

Bill Tessore

Are You Desperately Looking For A Blog Topic? Ask My Grandpa.

2008-03-19T11:09:00.000-07:00

Writing a blog is a great way to drive targeted traffic to your MLM business. Perhaps you're thinking, "But I can't write a decent post card message, how do I come up with a blog topic? I understand. Maybe my grandpa can help.

When I was a young lad I use to spend my summers with my grand parents. Grandpa was a dirt farmer and cattleman, and grandma maintained the house when she wasn't running the local elementary school from her secretary's desk. Both were old school, "take charge" kinds of folk. No nonsense, just find out what needs to be done and do it.

Grandpa oversaw the field hands for Spreckels Sugar Growers. On one occasion grandpa was talking to one of these field hands out in the middle of a field avenue and paying me no mind at all. That was fine … until the time came for me to find a place to go pee.

I Was Paralyzed With Panic!

I was a city kid. I had always been taught that going pee in private was important. I wasn't sure why, but I was five so I took it on faith. So you can understand why I asked grandpa in quite a panicked tone, "Grandpa, I gotta pee! What do I do?"

What do you suppose my "get'er done" grandpa told me? That's right, he said, "Well pick a spot for cryin' out loud. You got the whole valley! Quit botherin' me about it!"

"Oh … OK."

Suddenly a whole new universe of freedom was mine to explore! I picked a spot, took care of the problem, and nothing else was said about it. I was no longer bound by all those silly city kid rules. Now I could solve that problem all on my own any time I needed to.

The following event illustrates how seriously I took grandpa's liberating. advice.

The next day my mom came to the house and she and grandma took me with them into town for a bit of shopping. When the time came for me to solve my little problem I didn't bother anyone about it. I just picked a spot and took care of it right then and there ...

... right on Main Street Woodland.

Later that day, after being chewed out, grandpa noted that he didn't say I should do that in town. I learned an important lesson that day. Your audience will let you know what they expect of you.

What's That Got To Do With Picking A Blog Topic?

There are two facts in MLM:

2. Network marketing is a relationship business
2. Leaders are readers.

Leaders in the home business industry write about what they know, what sets them apart from the crowd. They use their blog to build relationships and draw leaders to them.

Some of the best posts are in story form. You are the one expert on what you know. That is your story and it's just bursting to get out to the world.

Getting your story out will put you in front of the people you are looking for who can relate to you. It will also help them see you as the leader they're looking for. After all, those are the only people you want in your business anyway.

It doesn't need to be perfect. In fact, that would drive many people away. Remember, home business seekers are looking for someone like them. Besides, you are invisible without exposure to lots of these awesome people.

So write your story, or even make one up. Then ask yourself how it relates to an MLM business. When you have that and you can tell it's relevant then let it go … trust me, the rest will take care of itself.

I appreciate you,

Bill Tessore

Finding Your Inner MLM Wizard

2008-03-18T11:57:00.000-07:00

To reach the goals you want in network marketing, you've got to be a leader. To be a leader, you must have followers.For you to lead, somebody has to follow you. To have anyone follow you, they must see you as a leader. They must see you as the person who can lead them out of the morass they are in.

You Already Have A Head Start.

Why would anyone follow YOU? It's simple. You attract them because you believe in something. You are passionate. You are enthusiastic. Because you are a passionate, enthusiastic believer, that puts you way ahead of everyone else.

Do you believe that a passionate, enthusiastic belief can make the difference? A lot of people see it that way, which means you can be an MLM wizard. You have committed yourself to the first part of the "MLM Wizard Formula".

Are you wondering, "What chance do I have to be a leader?" I understand. If you stumble in the dark looking for the right path, how can you show it to others?

FACT: No leader is sure of every part of the path, but every leader believes he or she can navigate that path successfully.

The truth is, you are very, very close to being able to show that path to others ... even if you aren't quite sure of the footing yourself. All you need are a few skills (and, of course, total belief).

You Can Be The "Go-To" Person.

If you are someone who is coachable, and if you are willing to learn the skills, then YOU can be the star in your chosen MLM niche. You can be the #1 person people turn to when they can't do it themselves. You can be the hot leader for some group of people whose future depends on finding a model they can trust and follow.

If your goal is to achieve success in network marketing, then you MUST become that strong leader.

Look around. It's clear successful network marketers are leaders. To be a leader, you must have followers. People will only follow you if they see in you an unwavering belief that you can help them be successful. It's a primal instinct.

To have that belief, you must get rid of your inner doubt and conflicts.

That's the problem. You've gotten used to and become comfortable with some negative belief. In a way, it's benefitting you, and probably at the expense of a lot of other people. At the same time, there's a fight for your soul, a battle you can never win. And so long as that war goes on, it's pretty darned hard for you to get gung-ho about anything.

What do you do to take advantage of the good, pure belief you really need in order to lead a large group to network marketing success?

Hard to believe, it's simple. I didn't say "easy", but it is simple. The question is, can YOU do it? Stay tuned ...

I appreciate you,

Bill Tessore