Secret Income - What Separates Multi-Millionaires From Everyone Else?

If you're like me your parents were average people who believed there is just one reliable way to earn an honest living: "get educated, get a good job, & build a solid pension." Recent economic events from mass lay-offs to the bail out of Fanny & Freddie Mac have led many average people to say, "This isn't working! Is there another honest way, something I don't know?" The answer is, "Yes, it's the "secret income" of multi-millionaires."

Our parents' way

Before we get into the multi-millionaire income let's take a closer look at the most common one, that is, linear income. Linear income, the kind our parents advocated, is what most average people earn. Anyone with a job has linear income. Let's say you have a job & you work today, do you get paid for that day's work? Of course you do. Now let's say tomorrow you don't work, do you still get paid? No, you don't. That is how linear income works. You get paid only for the time you are actually working.

So a stable hand, a real estate sales person, & a nuclear physicist all get paid the same way. They trade time for dollars. "X" amount of time worked = $X. No time worked = $0.00. Even though the skills for each job are valued differently, once they're off the clock they all stop earning money. No matter the reason -sickness, vacations, lay-offs, all aretreated the same - zero income for zero work. Heck, even if a pension is earned, it's 2/3 of what inflation is constantly making smaller.

The Multi-Millionaire's Income

Now let's look at the second kind of income. This is known as "residual income", "royalty income", or "passive income". Who earns this income? World-class athletes like Michael Jordan, entertainers like Elvis Presley, & publishers like J. K. Rolling who wrote the Harry Potter series.

On the surface, talent aside, it seems there's no difference between Michael Jordan, Elvis, & J. K. Rolling. After all, they all suited up & showed up in their professions. That's true… but they all have one thing in common that separates their income from job holders. They all signed contracts that say they will always get paid a royalty commission anytime a consume buys what they endorsed or produced.

- As long as Nike airs its "Air Jordan" shoes ad on TV that ad earns Michael Jordan a royalty commission.
- As long as people continue to by Elvis songs & radio stations play them Pricilla Presley (Elvis' daughter) will continue to receive royalty checks.
- J. K. Rolling will continue to receive royalty checks as long as people buy Harry Potter books.

Michael Jordan, Elvis Presley, & J. K. Rolling all did their thing right once & continue to get paid. And here's another cool thing about royalty income.Prisilla Presley will receive $25 Million in 2008 for work her father did 30 years ago. That means both Michael & J. K. Rolling can stop working today, still get paid, & then pass those royalties on to their heirs.

OK, so you're not a super-star athlete, singer, or publisher. So what can you do to earn a royalty check? The answer is very simple … just continue to do what you've done since you were 5 years old, but start getting paid to do it.Since you were 5 you've been telling people about foods, music, places, etc. that you like & telling them they ought to try it themselves. In network marketing you use that same sharing skill to recommend to others that they check out a product or service.

Say you recommend Sue try out a network marketing company's product or service. That company will pay you a royalty check each time Sue buys from them. Then when Sue recommends Paul try the products & he buys something, you get a check for that too. Plus, if Sue becomes a rep like you, then you earn royalty income from your purchases, Sue's purchases, & those of her customers & team members. As you can see network marketing royalty checks tend to grow with time.

Can you make a living referring people to products you like?

Well, let's just put it this way, the network marketing industry brings in a cool $100 Billion annually. Part of that royalty income can be yours. All you need is the desire to do the work right once, a simple system, & the proper support. From there all you need to do is decide how big you want your royalty check to be.

We have what you need

I am part of Success Team Builders which is the number one building team in our company. We specialize in developing simple tools & systems anyone can use to build a profitable MLM business. The latest tool is the Freedom Magazine wich walks the reader through the entire presentation process. All you have to do is find other people who are interested in the products & or the business opportunity, recommend they read the Freedom Magazine, & then you too can start earning your own secret income. It's simple, easy to teach others to do, & potentially very lucrative.

I appreciate you,

Bill Tessore

Bad MLM Companies - Your First 4 Layers Of Tactical Defense

In military training there is a basic tactical system called "the scale of escalation of force" which was designed to prevent loss of life & material. This defense tactic is all about spotting threats & avoiding or neutralizing them before damage can occur or get out of hand. If you want to avoid becoming a network marketing casualty, then you need to learn this skill.

As I've mentioned in previous posts Pillar #1 (company management experience with integrity) is the first in a 5 part business success system. In military & business operations time is a precious commodity. So it is critical to have a long-range layer of threat detection, & in the case of Pillar #1 this first layer has 4 parts. Here are the 4 quick tips to help you protect your long-term business goals.

1. Long Contract - 20, 30, 40 pages or more is a good indication the company has huge overhead. Long, complicated policies& procedures make hiding "gottchas" to steal your check & team easy.

Companies like these kinds of contracts because they just might need your money some day to pay for their bloated business expenses & greedy life style. Hundreds of network marketers have built a substantial residual income only to be robbed, terminated & then black balled as "bad people" by the companies they so loyally built with.

2. Products Found On Auction Sites - Companies with a comp plan that promotes recruiting over product movement often have reps selling products under assumed names or through third parties.

In this scenario reps "garage qualify", or buy loads more product than they can use per month just to get a check. The comp plan is promoting recruiting over product movement. Since most reps only recruit 2 or 3 people in their entire career some resort to making money any way they can. The company & master distributor are the only ones making money here.

3. Front End Loading - 200% to 300% mark-up over that of the same product in a different MLM company, screams, "There's no money in retailing the product!"

Once again, recruiting is all that's being rewarded & reps buy products just to earn a check. After all, why else would you pay $129 for a product you can get somewhere else for $39.95? That's just nuts!

4. The $10,000 Question Goes Unanswered - Whatever company you're in you need to know, "How many people do I need retailing product to earn $10,000 each month?"

Many corporate officers & master distributors blow smoke or change the subject when this question comes up. They know if people learn the truth, then they're gone. Some companies require 4,000 to 5,000 retail customers for you to earn a $10K monthly check, while others require as few as 400 to 500 people to do the same thing. Same work, different pay. Which makes more sense to you?

Before you join any MLM company do your homework. The 4 red flags outlined above will save lots of time by helping you spot threats to your business success long before you encounter them first hand.

Greedy, uncrupulous companies usually have long, complicated contracts. Companies that reward recruiting instead of retailing have reps garage qualifying & using auction sites because the products are too expensive to buy without getting paid. The more people it takes to make $10,000 a month the greater chances are that your business will fail.

The first 4 layers of the 1st Pillar for Success will help you spot bad MLM companies while they're still on the horizon. Such companies require greater scrutiny before you trust them with your future. On the other hand, maybe you should avoid such companies altogether.

I appreciate you

Bill Tessore

The Most Remarkable Product - That's YOU!

Seth Godin, author of “The Purple Cow”, provides the answer to the most sought after question in network marketing, "What is the most remarkable product?" Mr. Godin notes that while cows come in many different colors few have ever seen one that is purple, & truly this is a remarkable thing. It seems everyone in MLM is so focused on the uniqueness of their company's product that they fail to see the most obvious asset they possess … themselves.

You're probably wondering what I mean. Simply stated, what you like does not matter. All that matters is what your prospects like. If you want your prospects clamoring for your unique product, then you must work with the numbers. Everyone tells your prospects how they have the best & most unique product out there. Prospects get tired of all that hype & they will turn you off if you don't show that you are different.

So how do you make yourself different? You must become the Purple Cow that will make your prospects stop what they're doing & take notice. The fact is products & companies come & go … but unique people remain. People who stand out in MLM are the ones who become successful long-term by building know, like, & trust relationships.

A similar critical mistake most network marketers make is they don’t choose a remarkable marketing system that works with the numbers. Direct marketing is all about the numbers. That’s expected because that is a completely different industry. MLM requires a different, more personal strategy for success. The proof is in losing people because you make them feel like numbers.

Here's What The Numbers Say

- 2 to 3 members of a team produce 80% of the group volume
- Average networkers recruit 2.7 people in their career
- 90% of all people hate pushy, aggressive people
- 92% of all people hate being sold
- 98% of your team will be part-timers

If you want to build it once, build it big & pass it on to your children’s children, then read & review this next line until it sinks in.

MLM is a people business … so you are your remarkable product.

To achieve this, & so work with the numbers you must use a system everyone can duplicate, one that makes you the standout, the “Go-To Person” who stands out among all the carnival barkers out there.

When you use these principals you’ll have 9 out of 10 people, 90% of everyone you talk to leaning forward to listen to what you have to say about what will work for them in MLM. This is called Relationship Marketing. When you become good at building relationships then you are the most remarkable product your prospects have ever seen.

I appreciate you,

Bill Tessore

Building A MLM Business - Your First Steps

If you have any experience in competitive sports, travel, or even child rearing, then you know you've got to have a Pre-Action plan for achieving goals as successfully & effortlessly as possible. Some, such as parents, create their plan by instinct, while others are more methodical. No matter the activity, a plan laid out in advance will be the most successful plan. So why then do people begin building a MLM business without this most basic first step? For those who find themselves in this situation (or know someone who is) read on.

Q.: "I've been with a good company for about 2 1/2 months without sponsoring anyone. I basically go to work, home. & church. I don't feel right about prospecting at church & I have few friends. Plus leads are too expensive. So what can I do?"

A.: Well, maybe you're not well suited to network marketing. If you can not talk to people you know, meet new people, or buy leads, then that leaves just recommending what you like to yourself. Will self-recommendation to things you like make you any money? No. While that sounds silly it's true. A MLM business is one of recommending and promoting what we like to others.

All that aside, let's assume you really want to succeed in your MLM. How can you do it efficiently? The investigator Lieutenant Columbo asked questions & tracked down leads. So, you can become an investigator by asking your friends, 'Who do you know?'. Your friends know approximately 200 people you don't. Of course, I don't expect you to talk to all 200 because that's too time consuming & frustrating. All I can realistically expect you to do is talk to a few people who are looking for what you are recommending. Here are a couple questions you could ask your friends to help you with this investigative effort.

Investigative Question #1 - "Who do you know … ?"

1: "Who do you know that is always hustling on weekends to sell stuff at the flea market, or doing odd jobs trying to make some extra money?"
2: "Who do you know that just hates their job and would like to find a different type of career?"
3. "Who do you know that really works hard, but would like to get a raise?"
4. "Who do you know that would like to have a free car?"
5. "Who do you know that would like to have more time with their family?"
6. "Who do you know that would like to work out of their home and not commute all the way to work?"

These questions trigger in your prospects' minds names & faces of certain 'people'. Now you need to know a little something about these certain people. In order to get your prospects to tell you about these people you need to ask the second "relaxer" question. A "relaxer" question is designed to put prospects at ease. This question helps your prospect realize you are not a sales person, you do not want to sell anyone, and you just want to talk to people who are REALLY interested in what you are recommending. Here is that vital second question:

Investigative Question #2:

After the person suggests, "Well, maybe Sue would", then you say, "Do you think she would like to do something about it?"

When the person says, "Well, yes I think so", then you say, "OK, then if you'll give me Sue's number I'll get her some information."

The first question separates us from all the hucksters everyone wants to avoid. Those jokers just want to sell, sell, sell. And the second question helps us discover if our prospect is really serious about doing something about it, or if they're 'just looking'. The last question is your request for a referral from a friend so you can get the information to them.

This simple 3 question system is easy, casual, & can be used anywhere. Plus, once you see how easily you can generate your own leads for free it will help get you out of that slump & on your way to building a MLM business to long-term success.

I appreciate you,

Bill Tessore